When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds
When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE), this new book on audience research focuses on qualitative methods and will draw upon studen
