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The Compass and the Nail ― How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
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出版日:2019/01/15 作者:Craig Wilson  出版社:Rare Bird Books  裝訂:平裝
Winner of the 800-CEO-READS Best Marketing Book of 2015Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there
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