The Puppet Explained

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.This fascinating new edition features:More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flowSimple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrationsKey quotes from major figures from business history – from Andrew Carnegie to Warren BuffetEight pages of brand-new content

How do we map the ocean floor? Why do earthquakes strike some places more than others? In what ways does a city’s layout reflect its politics?Part of DK’s indispensable Big Ideas series, The Geography Book answers these questions and many more.The perfect introduction to the subject, it explores and explains the key geophysical and atmospheric processes that have shaped Earth’s geology, climate, and ecosystems, and the numerous ways in which they have shaped our lives, and we have shaped them in return – for better or worse. Combining easy-to-follow explanations, innovative graphics, and intriguing quotes, it covers everything from geological mapping and the water cycle to climate change and population demographics.This fascinating book includes:*More than 90 of the most important ideas, theories, and milestones in the field of geography – covering physical geography, human geography, environmental geography, and practical geography*Simple explanations, bold infographics and step-by-st

Did the universe start with a Big Bang? Is light a wave, a particle – or both? Is a "Theory of Everything" possible?Explaining the key milestones in the field of science in a clear and simple way, The Science Book answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty theories and shedding light on abstract concepts, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.Discover the most important theories of history’s greatest scientists, why Copernicus’s ideas were so contentious, how Einstein developed the concept general and special relativity, and the reasoning behind Crick and Watson’s proposed structure for DNA, and much more besides.Fully revised and updated with eight brand-new pages of content, The Science Book is a truly accessible and comprehensive route into a fascinating subject. Packed with scientific quotations, profiles of key figures and discov

Explore the key milestones in the field of economics broken down clearly and simply with The Economics Book.Learn about economics in this overview guide to the subject, which is brilliant for novices looking to learn more and experts wishing to refresh their knowledge.Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy-to-follow format. The Economics Book brings a fresh, vibrant take on the topic, breaking it down in a visual way through images and diagrams.This book will broaden your understanding of Economics with:Some of the greatest ideas in economicsFacts, charts, timelines and graphs to help explain core conceptsA visual approach to big subjects with illustrations and graphics throughoutEasy-to-follow text making topics accessible for people at any level of understandingThe Economics Book is a captivating introduction to historically important and emerging ideas in a field of science that often confuses newcomers, aimed at adu

Discover the key ideas, innovations, and breakthroughs in the history of design.This book is the perfect introduction to the subject. It explores and explains the big ideas and key principles behind more than 90 celebrated design concepts and movements, placing each in its historical, cultural, and stylistic context.The Design Book analyses the ideas and principles behind the design of pioneering products,information systems and environments, exploring how creativity and innovation shape our lives,from the aesthetic movement to mid-century modern and contemporary parametricism.In this book, you will find:The evolution of design from ancient times, through early manufacturing to the cutting-edge concepts of the 21st-century.Profiles of the individuals and manufacturers behind each ground-breaking development.Fascinating insight into design movements, showing how each one began and describing its philosophy and visual style.Using the Big Ideas series' trademark combination of clear expla

Get to grips with the concepts that shaped the way we think about ethics, politics, and our place in the universe.Explaining the big ideas and groundbreaking theories of key philosophers in a clear and simple way, The Philosophy Book is the perfect one-stop guide to philosophy and the history of how we think. Untangling knotty theories and shedding light on abstract concepts, entries explore and explain each complex idea with a combination of easy-to-follow explanations and innovative graphics.Explore the history of philosophy, from ancient Greece and China to today, and find out how theories from over 2,000 years ago are still relevant to our modern lives. Follow the progression of human ideas and meet the world's most influential philosophers - from Plato and Confucius through René Descartes and Mary Wollstonecraft to Ludwig Wittgenstein, and Judith Butler.Fully revised and updated, with quirky illustrations, clear explanations, a philosopher directory, and a glossary of key vocabula

The perfect introduction to poetry, The Poetry Book offers a fascinating exploration of more than 90 of the world's greatest poetic works.Discover poems in all their many guises, from the epics of the ancient world through Renaissance sonnets to modernist masterpieces such as The Waste Land, and the key works of the last 50 years, including And Still I Rise by Maya Angelou and Derek Walcott's Omeros.Using the Big Ideas series' trademark combination of clear explanation, witty infographics, and inspirational quotes, The Poetry Book unlocks the key ideas, themes, imagery, and structural techniques behind even the most complex of poems, in clear and simple terms, setting each work in its historical, social, cultural, and literary context.Dive into the passionate world of poetry to discover:COMPREHENSIVE: Brings together a curated selection of the most celebrated and important poems ever written, majoring on English-language poetryANALYTICAL: Provides critical analysis of form, structure,

From works by Botticelli and Raphael to Salvador Dali and Frida Kahlo, discover the paintings that have shaken the art world through the centuries and across continents. Great Paintings takes you on y

Are men's and women's brains really different? Why are teenagers impulsive and rebellious? And will it soon be possible to link our brains together via the Cloud?Drawing on the latest neuroscience res

Explore and understand the key ideas and movements in anthropology—the study of human societies and cultures and how they work.What does it mean to be human? Why do we have rituals? How do family structures differ around the world, and why? The Anthropology Book answers questions like these and many, many more. Applying the Big Ideas series’ combination of authoritative, accessible text and bold graphics, The Anthropology Book introduces key concepts from different branches of the subject, such as cultural anthropology, ethnography, and biological anthropology, and explains how they have developed over the past century. The book explores the origins of human life and cultures, and how societies develop traditions, laws, and languages. Profiling renowned anthropologists, such as Claude Levi-Strauss and Margaret Mead, and covering topics as diverse as biology, medicine, war, sexuality, family roles, and kinship, The Anthropology Book is a fascinating, accessible introduction to the core

Discover the key themes and big ideas behind the major events and milestones in the history of warfare – from the dawn of civilization to the 21st century.Tracing the epic 5,000-year story of warfare from the earliest battles to the War on Terror, The Military History Book explores and explains the causes and consequences of each, offering a new angle on military history. Individual entries analyse the key social and political driving forces, the arms and armaments, and the technologies and tactics of war over the last 7,000 years – from the tactics of early infantry and siegecraft to the rise of naval combat steel, steam, and shellfire, and from trench warfare and aerial dogfights to chemical weapons and cyber warfare.Combining authoritative text and memorable quotes with photographs, maps, illustrations, and infographics, each episode is made accessible and easy to understand, brining military history to life like never before.

Learn about trade and global economic crises in The Economics Book.Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Economics in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Economics Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Economics, with:– More than 100 of the greatest ideas in economics– Packed with facts, charts, timelines and graphs to help explain core concepts– A visual approach to big subjects with striking illustrations and graphics throughout– Easy to follow text makes topics accessible for people at any level of understandingThe Economics Book is a captivating introduction to historically important and emergingideas in a field of science that often confuses newcomers,

Learn about how the world of government and power works in The Politics Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Politics in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Politics Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Politics, with: - More than 100 groundbreaking ideas in the history of political thought- Packed with facts, charts, timelines and graphs to help explain core concepts- A visual approach to big subjects with striking illustrations and graphics throughout- Easy to follow text makes topics accessible for people at any level of understanding The Politics Book is a captivating introduction to the world's greatest thinkers and their political big ideas th

This comprehensive, accessible, and authenticated guide to Islam is essential to understanding the world’s fastest-growing religion.This essential guide to Islam covers every aspect of the Muslim fait

Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide. Combining clear, jargon-free language and

Are men's and women's brains really different? Why are teenagers impulsive and rebellious? And will it soon be possible to link our brains together via the Cloud?Drawing on the latest neuroscience res

Explore the laws and theories of physics in this accessible introduction to the forces that shape our Universe, our planet, and our everyday lives. Using a bold, graphic-led approach The Physics Boo

What is the meaning of life? Are weI truly free? How can we make ethical choices? Discover the answers to life's greatest questions. Demystifying the key ideas of the world's greatest philosophers, an

Explore the key milestones in the field of politics broken down clearly and simply with The Politics Book.This overview guide is brilliant for novices looking to learn more and experts wishing to refresh their knowledge of politics.Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy-to-follow format. The Politics Book brings a fresh, vibrant take on the topic, breaking it down visually through images and diagrams.This book will broaden your understanding of politics with:Knotty theories and shedding light on abstract conceptsFacts, charts, timelines and graphs to help explain core conceptsA visual approach to big subjects with illustrations and graphics throughoutEasy-to-follow text making topics accessible for people at any level of understandingDiscover everything from the origins of democracy to Machiavelli's cunning statecraft, and from Rousseau's “social contract” to Marxist communism, the dawn of populism, and identity politic

How do our minds influence the way we behave? How do our bodies and minds work together? Do we have free will?Exploring and explaining the big ideas and groundbreaking theories in psychology clearly and simply, The Psychology Book answers these questions and more and is the perfect introduction to the subject. Untangling knotty theories and shedding light on abstract concepts, entries unpack each complex idea with easy-to-follow explanations and eye-catching images.In this book, you can find:The history of psychology, from its roots in philosophy to modern studies of autism and psychiatry across all of the key fields of study, from psychotherapy to cognitive psychology and behaviourism.Groundbreaking ideas of great thinkers, from Sigmund Freud and Carl Jung to Noam Chomsky and Daniel KahnemanInformation about the key personalities of the 19th and 20th centuries whose work has significantly contributed to our understanding of human behaviour.With millions of copies sold worldwide, The P

Discover the key battles, tactics, technologies and turning points of the First World War - the epic conflict that was supposed to be "the war to end all wars".Combining authoritative, exciting text and bold images The World War I Book explores the historical background to the war, its causes, all of the key events across the major theatres of conflict, and its aftermath.Using the original, graphic-led approach of the series, entries profile more than 90 of the key events during and surrounding the conflict - from the growing tensions between Europe's major powers to the assassination of Archduke Franz Ferdinand, the German invasion of Belgium, the endless slaughter in the trenches, the American entry into the war, the Russian Revolution, the Armistice, and the creation of the League of Nations.In this book, you can explore the following:-Key milestones of the First World War – exploring the technologies, tactics, and turning points.-Main theatres of the conflict and the experience of

An accessible guide to the most important ideas and developments in the history of architecture, and the people behind themDiscover the key architectural concepts behind the world's most incredible buildings and structures.The Architecture Book goes beyond other architecture books to analyse not just buildings themselves, but the ideas and principles that make each of the featured structures key to the history and evolution of our built environment.From ancient and classical architecture through Medieval, Gothic, and Renaissance buildings, the explosion of Baroque and Rococo, and the 19th-century "battle of the styles", to the emergence of modernism, postmodernism, and the glittering skyscrapers of the 20th and 21st centuries, the book traces the evolution of construction. Using stunning infographics and mind-maps, it shows how architects throughout history have pushed boundaries and created innovative buildings. Examples of architectural movements and styles are drawn from all over th

An updated edition of DK's \"BIg Ideas\" guide to the world of cinemaDoes Chinatown subvert the film noir genre? What is the effect of Pulp Fiction's episodic plot? How do multiple points of view undermine notions of reality in Rashomon? Learn the answer to these questions and more with The Movie Book, the ultimate guide to the greatest movies ever to grace the silver screen.Part of DK's bestselling Big Ideas series, The Movie Book chronicles the history of cinema, from the golden age of black-and-white films to international art-house and 21st-century sci-fi. The key themes and big ideas behind more than 100 of the world's most celebrated cinematic gems are explored in authoritative and engaging text.Beginning with the iconic A Trip to the Moon (1902), immerse yourself in the world of film, from The Wizard of Oz (1939), Vertigo (1958), and Jaws (1975) to Spirited Away (2006), Slumdog Millionaire (2008) and Parasite (2019). Discover everything about your favourite movies, as well as ce