Focusing on research designs for projects that collect both qualitative and quantitative data, David L. Morgan’s Integrating Qualitative and Quantitative Methods: A Pragmatic Approach discusses strate
Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of
From the First Edition: "Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals wit
