Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful bus
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capi
More uncommon common sense from the bestselling author of The Art of the Start. In Silicon Valley slang, a A"bozo explosionA" is what causes a lean, mean, fighting machine of a company to slide into
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means con
Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely story of his life, and the lessons we can all take from it.Guy Kawasaki has been a fixture in the tech world since he was pa
Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the worl
Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the worl
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms si
From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear that whether you’re promoting a business, a product, o
Shows you how to deploy all these new tools. This book helps you master the fundamental challenges that have not changed: building a strong team, creating a product or service, and facing down your co
