Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into
More uncommon common sense from the bestselling author of The Art of the Start. In Silicon Valley slang, a A"bozo explosionA" is what causes a lean, mean, fighting machine of a company to slide into
Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely story of his life, and the lessons we can all take from it.Guy Kawasaki has been a fixture in the tech world since he was pa
Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the worl
From the bestselling author of The Art of the Start and Enchantment, a no-nonsense guide to becoming a social media superstar. By now it’s clear that whether you’re promoting a business, a product, o
