"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry."--Gerard Arpey, CEO, American Airlines"Through extensive research Jody Hoffer G
In her groundbreaking book The SouthwestAirlines Way, Jody Hoffer Gittell revealedthe management secrets of the companyFortune magazine called “the most successfulairline in history.” Now, the bestsel
