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How Customers Buynd Why They Don ― Mapping and Managing the Buying Journey
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出版日:2018/08/15 作者:Martyn R. Lewis  出版社:Radius Book Group  裝訂:精裝
Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys
定價:1138 元
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