Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as
A dynamic social history commemorating the 100th anniversary of the start of World War I General readers and history buffs alike have made bestsellers of books like A History of the World in 10
One of the greatest myths of World War I is that it was a case of "lions led by donkeys," yet there were many strong and powerful leaders who shaped the war for better or worse and this accessible gui
The Great War continues to fascinate, and never more so as we approach 2014, the centenary year of its outbreak. There is an abiding fascination in the uniform and equipment of the British Great War s
Taking readers to the frontline and beyond, in one of the most resounding defeats of World War I?The Gallipoli campaign was in some ways the brainchild of First Lord of the Admiralty, Winston Churchil
May 1941: over 43,000 civilians had been killed, and over a million houses destroyed following endless nights of bombing raids. Yet London and other cities that had been targeted survived, their spiri
Postcards sent by men on the front, and to them by their families, are among the most numerous, and most telling, surviving artifacts of World War I. They tell us much about attitudes towards the war,
In 1938, Britain prepared for war, and to spread the word about what should be done in the event of attack, and to distribute the gas masks that would become universal, a body of men and women were ca
The First World War affected the lives of a whole generation of people in Britain and the Commonwealth. Most people living today will have an ancestor who fought or died in the conflict, and as the 90
August 1945: the Japanese have surrendered and there's dancing in the streets of Sydney. But Billy Glasheen has little time to celebrate; his black marketeer boss has disappeared, leaving Billy high a
Echo and Reverb is the first history of acoustically imagined space in popular music recording. The book documents how acoustic effects--reverberation, room ambience, and echo--have been used in recor
