Most firms that are new and at the grassroots of the market have started to redefine key aspects of their marketing mix and by innovation and customer driven technology solutions have grown stronger t
The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building m
