Advertising and design professional and educator Blakeman (U. of Tennessee, Knoxville) has written five other books on advertising and marketing topics. Her latest publication provides a straightforwa
Educator and author Blakeman offers a detailed nuts and bolts discussion of alternative media, how they are used, and their roles in modern advertising. The author discusses how alternative media is c
This an in-depth, yet simply stated guide focuses exclusively on alternative media as a strtegic and often economical way to deliver a product's or service's message.
The author's step-by-step approach to campaign design dissects the creative process necessary to devise a successful integrated marketing communication (IMC) campaign and treats one topic at a time.Th
