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Growth Hacker Marketing ─ A Primer on the Future of PR, Marketing, and Advertising
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出版日:2014/09/30 作者:Ryan Holiday  出版社:Penguin Group USA  裝訂:平裝
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven’t spent a dime on traditional marketing. No press releases,
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Ego Is the Enemy
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出版日:2016/06/14 作者:Ryan Holiday  出版社:Penguin Group USA  裝訂:精裝
In the tradition of Steven Pressfield's The War of Art, a short, powerfulmeditation on ego and creativity, from the bestselling author of The Obstacleis the Way.In The Obstacle is the Way, Ryan Holida
優惠價: 79 436
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Trust Me, I'm Lying ─ Confessions of a Media Manipulator
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出版日:2013/06/25 作者:Ryan Holiday  出版社:Penguin Group USA  裝訂:平裝
An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices and
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Trust Me, I'm Lying ─ Confessions of a Media Manipulator
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出版日:2012/07/19 作者:Ryan Holiday  出版社:Penguin Group USA  裝訂:精裝
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total
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出版日:2014/05/01 作者:Ryan Holiday  出版社:Penguin Group USA  裝訂:精裝
"A guide not just for overcoming the obstacles that hold us back-but for using them for great benefit The great Athenian orator Demosthenes was born with a crippling speech impediment and was robbed of his inheritance by cruel guardians. Samuel Zemurray was a poor roadside fruit peddler pitted against the behemoth United Fruit Company. Ulysses S. Grant found himself stuck across the Mississippi river, desperately trying to break into the impenetrable fortress of Vicksburg. These icons and many others throughout history-from John D. Rockefeller to Amelia Earhart to Richard Wright to Steve Jobs-were often placed in nearly impossible situations that turned out to be the platforms for astounding triumphs. They were not exceptionally brilliant, lucky, or gifted. Their success in overcoming extreme obstacles was the result of a timeless set of philosophical principles that great men and women have always followed. Now Ryan Holiday unpacks those lessons and reframes them for today's world, bu
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