From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out int
Real marketing isn’t about racking up clicks and tweets; it’s about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepre
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepren
Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do i
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that tur
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or eve
A"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I donA't care, as long as itA's shiny and new.A" Wait. According to bestselling
How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and t
