From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out int
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book.
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close
“We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or eve
How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and t
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site vis
What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and service
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepren
Real marketing isn’t about racking up clicks and tweets; it’s about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepre
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifti
Finally available in bookstores, Seth Godin’s spirited call to action that demands that you stop waiting for a road map and start drawing one insteadYour reputation in the world is defined by what you
Finally available in bookstores, Seth Godin’s cult classic on the future of marketingFor generations, marketers, industrialists, and politicians have catered their message to the normal and have tried
Seth Godin’s three essential questions for every marketer: ?What’s your story?” ?Will the people who need to hear this story believe it?” ?Is it true?” All marketers tell stories. And if the
Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do i
A"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I donA't care, as long as itA's shiny and new.A" Wait. According to bestselling
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that cons
Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?"; "The Pe
