Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a r
The airline industry has encountered many challenges since the 1987 edition. Shaw, managing director of a UK firm offering courses in marketing and economics to airlines, introduces marketing as encom
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a r
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a r
