This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy,
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choice
Safe use of art or craft materials requires awareness and training. A host of toxic industrial chemicals and environmental pollutants, including lead, cadmium, mercury, asbestos, cancer-causing dyes a
This comprehensive guide covers the materials, tools, methods, and techniques for making original ceramic pieces in a wide range of forms. From hand sculpting to pinching, wheel throwing to slip casti
While copyright may seem like a mystery full of pitfalls, it is actually quite easy to understand—as Lee Wilson demonstrates in The Copyright Guide, Fourth Edition. This resource explains everything y
Coming up with a million-dollar idea is only the first step in what might seem like a long and difficult process. In The Patent Guide, Second Edition, experienced patent attorneys Carl W. Battle and A
Spanning thirty years of intensive research, this book proves what many scholars could not explain: that today’s Western world must be considered the product of both Greek and Indian thought—Western a
An Artist's Insights on Art Appreciation Written by a practicing artist, this book decodes and maps the basic elements of visual art, leading the reader to a greater understanding and appreciation. No
Broadway General Manager is a fascinating, insightful, and entertaining glimpse into the normally closed world of theatrical general management. Penned by veteran Broadway insider Peter Bogyo, readers
It is no secret that we are living in an increasingly litigious society. What may come as a surprise, though, is that we are far more likely to be involved in a costly legal dispute with a former love
Many people spend years working themselves into the ground, only to be passed over for the promotions, recognition, and pay raises they deserve. Today, there is a new set of unwritten rules for gettin
Technology has transformed the way we communicate. We sendand receive more and more emails every day. We text. We tweet. We have reducedour communications down to efficient sound bites—and at the same
Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the
An enthralling anthology of introspective thoughts from today's most highly esteemed artists, poets, and critics regarding the elusive subject of the contemporary Sublime.? A companion to the critical
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovati
Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains tr
The art market is opaque and confusing to even the most experienced collectors. It is a lightly regulated market in which insiders have a substantial advantage over collectors. What are the best ways
