According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked ove
"From seasoned veterans to first-timers, any instructor, trainer, manager, consultant, or coach charged with improving customer service will find The Customer Service Activity Book a powerful resource
"Foreword by Fred Smith, President and CEO, Federal Express No list of the greatest people of the 20th century is complete without General George C. Marshall. Winston Churchill called him the ""organi
A practical guide to personal management furnishes a collection of the best ideas on how to develop focused goals and plans in seven key areas and addresses such questions as how to balance one's pers
Details ways to apply the principles and strategies of the U.S. Marine Corps to the competitive world of business with tips on recruiting, training, and leadership
The story of Lewis and Clark, widely regarded as the most successful leadership team in American history, offers lessons for business leaders that will inspire them to persevere even in the face of a
What is a project charter? How about a work breakdown structure? Do you know the basic steps behind risk quantification? And why is it important to be acquainted with Goldratt’s critical chain theory?
"Up-and-coming professionals may have smarts, but they don't have all the answers. Every day presents issues they've never had to consider before. They'll be thankful for The Portable Mentor. This one
Written by a software consultant and a diversity education consultant, this guide overviews the web conferencing products available on the market, which applications work best and why, the features an
Branding consultant VanAuken presents advice on brand management in the form of textual explanation, brief case studies, and checklists. He organizes the material into sections that deal with brand de
WorldCom. Enron. Tyco. Shocking accusations of dishonesty and silent complicity have dominated headlines recently, and cost the American economy trillions of dollars. Clearly, dishonesty doesn’t pay.
Withers has some 20 years of experience developing conflict resolution processes in cross-cultural business settings; Lewis is the manager of diversity programs at a leading technology company. Writte
A manual by and for manufacturing and retail executives, this book describes the advantages of Collaborative Planning, Forecasting, and Replenishment (CPFR), outlining the demands of a successful CPFR
Offering advice to human resources executives, this book provides guidance for both serving the company one works for and advancing one's own career. It specifically describes techniques for demonstr
"In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn’t a matter of ""making nice,"
Examines the lives and careers of thirty-two African Americans who have risen through the ranks of American businesses to positions of power, recounting their career trajectories, motivations, support
No more "checking for feet." This illuminating guide gets people to tell the truth at the meeting--not in the bathroom afterwards. Almost everybody does it--lie, that is. In one recent survey 93% of p
An award-winning salon owner and expert marketer passes along the concepts and practices that create loyal repeat customers in any business including having superb "front line" people, making each vis
This brief guide answers the frequently asked questions about e-learning. Each question is supplied with a brief answer, followed by a more detailed discussion placing the response in the context of
A textbook on the organized movement of goods, services, and sometimes people, that involves individuals or companies in more than one country. The focus is on private-sector transactions, though some
"Every firm’s sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology
Corporate portal technology offers a vision of nearly universal access to company information for every employee. This guide for information technology professionals provides a detailed picture of the
"From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. In fact, half of the major industrial accidents of the past century occurred in the last 20 years.
"For decades, AMA -- and every other training organization -- has encouraged seminar participants to fill out a ""personal styles survey"" that focuses on the various ways in which people approach the
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in
Understanding the natural process of how adults learn is critical to delivering training that's interesting, relevant - and most important - gets tangible results. In Turning Training Into Learning, t
A guide to ingratiating one's self with the boss. Fifty-nine chapters offer such advice as: don't become a threat, identify your boss's allies and enemies, do more, figure out your boss's likes and di
A giraffe and an elephant consider themselves friends. But when the giraffe invites the elephant into his home, disaster strikes. The house has been designed to meet the needs of the tall, slender gi
Describes the characteristics of a successful salesperson, and discusses cold calls, networking, top down sales, customer needs, closing, and problem solving
The Boss and The Assistant. It's a basic business relationship, and the structure is easy: The Boss gives orders, and The Assistant obeys. But there’s an alternative that's better for both assistant a
The author outlines a planning and implementation methodology that involves: forming an outsourcing team to study options; determining how outsourcing fits with long-term strategies; analyzing present
This one-stop resource presents the best practices in customer service and how to implement them. From classic issues like customer retention to contemporary concerns involving the internet, it covers
Moving up to a supervisory position should be cause for celebration, not exasperation. Yet many first-timers are unprepared for the demands of this new role. They quickly become overwhelmed -- to the
A guide to writing clear policy and procedure documents for company administrators. Includes discussions of the planning, analysis, and research necessary to writing effective policy; legal violations
A guide to the circuitous world of indirect marketing channels. Discusses issues of antitrust legalities, channel power and conflict, selection criteria, distributor enticements, market coverage strat
Covers the supervisor's role, the transition from worker, teamwork, employee selection, communication, leadership, discipline, performance appraisals, employee counseling, and time management
Tells how to find prospective customers, make effective use of the telephone, identify those in authority, deal with receptionists, and evaluate one's performance
Designed to help students of Russian increase their knowledge of wordbuilding and, as a result, increase their vocabulary, Roots of the Russian Knowledge includes 450 of the most commonly used roots o
Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. T
These days it's easy to become a writer--after all, anyone can start a blog or a website. But the pinnacle for most authors is getting published in print--and that is tougher than ever. The book busin
