and... and... and...

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one

We’ve all been told that nice girls don’t get the corner office. And they certainly don’t strike out on their own to start a million-dollar company. . . Fortunately, we all know better. As the head of

Want employees that go the extra mile? Love them or hate them, employee engagement surveys are here to stay. As manager, you're expected to digest the data and come up with a plan for improving the nu

Is your job just a way to pay the bills? It doesn’t have to be that way. You’ll find that when your career fits your personality, it becomes a source of tremendous satisfaction and success. Career Mat

Tired of your weight swinging up and down? Do you find it difficult to stick to a diet? You're not alone. Every day, millions of people battle temptation as they try to drop unwanted pounds. For those

Explains to small business owners the best way to use crowd funding to finance their ventures, including how to pitch a project to the public, which crowd funding portal is the best to use, and how to

It can be found in a smile, a handshake, or a friendly chat. Knowing how to influence others is a crucial element of success. We succeed in business and in life when we influence how others think, fee

This book will help readers decide if working for the government at the federal, state, or local level is right for them, get them off to a good start, and help them make the most of their government

Research shows you have a 50% chance of hiring the right employee… and a 50% chance of hiring the wrong one. It’s a toss up, but it doesn’t have to be.Research shows you have a 50% chance of hiring th

Presents step-by-step instructions on the process of planning meetings and events, and includes tips on site selection, registration, and negotiation

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing

For most supply chains, cost reduction is imperative to long-term survival. Yet identifying the costs that can be eliminated—and then doing so effectively—can prove impossible without the right method

What hidden skill links successful people in all walks of life? What helps them make smart decisions? The answer is surprisingly simple: They know how to ask the right questions at the right time.Ques

Presents information about finding and securing a home mortgage, describes different types of loans, explains credit scores and borrowing power, and examines how the Internet has changed the real esta

Scalise, a journalist and mother of twins, presents a guide for parents of twins, for pregnancy through the first year. Advice is organized by task rather than age, and gives details on such topics as

Francis, a consultant in sales coaching and training, shows sales organizations how to create nonstop sales growth, rather than fluctuate between boom or bust. She explains how to use a framework that

Intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual

Why do some people remain so calm and collected in the face of looming deadlines, combative meetings, impending layoffs, and turbulent changes? And why are these seemingly unflappable people the ones

"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-neede

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. T

The founder and CEO of leading sales strategy consulting firm Sales Architects teaches business owners, executives, and salespeople how to win more deals at the prices they want by creating differentiation in the sales process.“If we don’t drop our price, we will lose the deal.” That’s the desperate cry sales management executives are accustomed to hearing from their salespeople. While the easy answer is to drop the price, the company sacrifices margin—oftentimes unnecessarily.To win deals at the prices you want, the needed strategy is differentiation. Most executives think marketing is the sole source of differentiation, but sales differentiation presents an untapped opportunity to create meaningful value and stand out from the competition.Sales Differentiation presents 19 easy-to-implement concepts to help salespeople win deals while protecting margin. These concepts are applicable to any salesperson in any industry and are based on the foundation that how you sell, not just what you

An award-winning speaker, marketing specialist, and dedicated student of the Wright Brothers uses the experience of the famous first family of flight to create a plan for achieving success that is bas

Some people appear to be "natural born leaders." But are they literally born that way? Or have they been taught, coached, rewarded, and reinforced in ways that enable them to be leaders?Acco

This guide will transform you from an accidental manager into a successful one. Your job will become a bonus, instead of a burden, for you and your company as you learn how to: develop your staff memb

These days it's easy to become a writer--after all, anyone can start a blog or a website. But the pinnacle for most authors is getting published in print--and that is tougher than ever. The book busin