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Principles

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True Style ─ The History & Principles of Classic Menswear
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出版日:2015/09/08 作者:G. Bruce Boyer  出版社:Basic Books  裝訂:精裝
From choosing the right pair of eyeglasses to properly coordinating a tie, shirt, and pocket square, getting dressed is an art to be mastered. Yet how many of us just throw on, well, whatever in the m
優惠價: 79 901
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America's Unwritten Constitution ─ The Precedents and Principles We Live By
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出版日:2015/01/06 作者:Akhil Reed Amar  出版社:Basic Books  裝訂:平裝
A renowned constitutional scholar explores the little-understood relationship between the written Constitution and the many external factors that shape our interpretations of this foundational documen
優惠價: 79 751
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The Economic Naturalist's Field Guide ─ Common Sense Principles for Troubled Times
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出版日:2010/04/27 作者:Robert H. Frank  出版社:Basic Books  裝訂:平裝
Presents an analysis of such issues as income distribution, saving, taxation, spending, health care, employment, and financial investment, and explains why they have become problematic under current A
優惠價: 79 601
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Principles of Psychoanalytic Psychotherapy ─ A Manual for Supportive-Expressive Treatment
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出版日:2000/11/01 作者:Lester Luborsky  出版社:Basic Books  裝訂:平裝
In this splendid book a master psychotherapist, one of the field's most respected researchers, provides the first definitive account of psychoanalytic psychotherapy in manual format. What distinguishe
優惠價: 79 1280
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Principles for a Free Society ― Reconciling Individual Liberty With the Common Good
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出版日:2002/09/12 作者:Richard A. Epstein  出版社:Basic Books  裝訂:平裝
Defends the principle of limited government, describes the few restraints necessary to provide a moral foundation for society, and discusses the use of norms and customs, competition versus monopoly,
優惠價: 9 1053
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The Feynman Lectures on Physics ─ Mainly Electromagnetism and Matter: The New Millennium Edition
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出版日:2011/10/04 作者:Richard Phillips Feynman; Robert B. Leighton; Matthew Sands  出版社:Basic Books  裝訂:平裝
這套廣受推崇的《費曼物理學講義》,源自費曼對教學的一場實驗。內容涵蓋牛頓力學、相對論與量子理論,以淺白、生動的方式介紹物理核心概念,是入門學習與珍藏閱讀的經典之作。"The whole thing was basically an experiment," Richard Feynman said late in his career, looking back on the origins of his lectures. The experiment turned out to be hugely successful, spawning publications that have remained definitive and introductory to physics for decades. Ranging from the basic principles of Newtonian physics through such formidable theories as general relativity and quantum mechanics, Feynman’s lectures stand as a monument of clear exposition and deep insight.Timeless and collectible, the lectures are essential reading, not just for students of physics but for anyone seeking an introduction to the field from the inimitable Feynman.
優惠價: 79 2370
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Basic Economics ─ A Common Sense Guide to the Economy
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出版日:2014/12/02 作者:Thomas Sowell  出版社:Basic Books  裝訂:精裝
In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English. Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
優惠價: 79 1351
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The Words That Made Us
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出版日:2021/05/04 作者:Akhil Reed Amar  出版社:Basic Books  裝訂:精裝
When the US Constitution won widespread popular approval in 1788, it was the culmination of decades of passionate argument about legal and political first principles-a furious debate over the nature o
優惠價: 79 1201
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Life Finds a Way ― What Evolution Teaches Us About Creativity
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出版日:2019/06/11 作者:Andreas Wagner  出版社:Basic Books  裝訂:精裝
How the principles of biological innovation can help us overcome creative challenges in art, business, and scienceIn Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innova
優惠價: 1 1350
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The Theoretical Minimum ─ What You Need to Know to Start Doing Physics
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出版日:2014/04/22 作者:Leonard Susskind; George Hrabovsky  出版社:Basic Books  裝訂:平裝
A string theorist and a citizen scientist instruct lay readers on elementary principles of physics and associated math that amateur enthusiasts should know in order to study more advanced topics, in a
優惠價: 79 571
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The Power of Pull ─ How Small Moves, Smartly Made, Can Set Big Things in Motion
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出版日:2012/12/04 作者:John Hagel III; John Seely Brown; Lang Davison  出版社:Basic Books  裝訂:平裝
Explains the principles of "pull" and how to effectively apply it to individuals and organizations to increase organizational and social change and develop creative talent.
優惠價: 79 900
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America's Unwritten Constitution
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出版日:2012/09/11 作者:Akhil Reed Amar  出版社:Basic Books  裝訂:精裝
Despite its venerated place atop American law and politics, our written Constitution does not enumerate all of the rules and rights, principles and procedures that actually govern modern America. The
優惠價: 79 901
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The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
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出版日:2010/04/13 作者:John Hagel III; John Seely Brown; Lang Davison  出版社:Basic Books  裝訂:精裝
Explains the principles of "pull" and how to effectively apply it to individuals and organizations to increase organizational and social change and develop creative talent.
優惠價: 79 826
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The Idea That Is America: Keeping Faith With Our Values in a Dangerous World
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出版日:2008/05/26 作者:Anne-Marie Slaughter  出版社:Basic Books  裝訂:平裝
What values does America truly stand for? In The Idea That Is America, a preeminent foreign policy scholar elegantly reminds us of the essential principles on which our nation was established: libert
優惠價: 79 661
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The Tao of Deception ─ Unorthodox Warfare in Historic and Modern China
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出版日:2007/02/12 作者:Ralph D. Sawyer; Mei-Chun Lee Sawyer (COL)  出版社:Basic Books  裝訂:精裝
China's ancient military principles are strikingly relevant to today's tumultuous global politics - including the Iraq war and the War on Terror. With China's emergence as a geopolitical power and asy
優惠價: 79 2086
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What Matters Most: How A Small Group of Pioneers Is Teaching Social Responsibility To Big Business, and Why Big Business Is Listening
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出版日:2006/01/02 作者:Jeffrey Hollender; Stephen Fenichell  出版社:Basic Books  裝訂:平裝
Explains how to accomplish sustainable business growth through environmentally and socially "friendly" practices, arguing that principles based on the idea of social responsibility can provide a viabl
優惠價: 79 509
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Descartes' Baby ─ How the Science of Child Development Explains What Makes Us Human
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出版日:2005/04/26 作者:Paul Bloom  出版社:Basic Books  裝訂:平裝
All humans see the world in two fundamentally different ways: even babies have a rich understanding of both the physical and social worlds. They expect objects to obey principles of physics, and they
優惠價: 79 661
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The Essence of War ─ Leadership and Strategy from the Chinese Military Classics
90 折
出版日:2004/05/11 作者:Ralph D. Sawyer (EDT)  出版社:Basic Books  裝訂:平裝
Gathers selections from eight Chinese works on warfare and strategy, covering such topics as the fundamentals of war, command, tactical essentials, leadership, and other principles of military science
優惠價: 9 1187
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Portfolio Management for New Products
90 折
出版日:2002/01/03 作者:Robert G. Cooper; Scott J. Edgett; Elko J. Kleinschmidt  出版社:Basic Books  裝訂:精裝
Emphasizing long-term growth, this guide to portfolio management examines the methods used by major companies and explains the principles governing resource allocation for developing projects. Particu
優惠價: 9 1782
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The Ethical Imperative ― Why Moral Leadership Is Good Business
90 折
出版日:1999/05/20 作者:John Dalla Costa  出版社:Basic Books  裝訂:平裝
Describes how to incorporate, teach, and reinforce ethical business principles while explaining how corporate ethics directly impact customers, shareholders, employees, and profits
優惠價: 9 972
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Sun-Tzu ─ The Art of War
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出版日:1994/02/10 作者:Ralph D. Sawyer (TRN)  出版社:Basic Books  裝訂:平裝
The Art of War is almost certainly the most famous study of strategy ever written and has had an extraordinary influence on the history of warfare. The principles Sun-tzu expounded were utilized brill
優惠價: 9 689
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Understanding Psychotherapy: The Science Behind the Art
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出版日:1990/10/02 作者:Michael Franz Basch; Carol G. Basch  出版社:Basic Books  裝訂:平裝
Explains the goal of psychotherapy, shows how the brain can develop an unhealthy view of the self, and describes the principles of psychotherapy in restoring mental health
優惠價: 79 839
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The Nazi Doctors ─ Medical Killing and the Psychology of Genocide
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出版日:1988/04/11 作者:Robert Jay Lifton  出版社:Basic Books  裝訂:平裝
This book explores the psychological conditions that promote the human potential for evil, relating medical killing to broader principles of doubling and genocide
優惠價: 79 691
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The Feynman Lectures on Physics ─ Quantum Mechanics; New Millennium Edition
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出版日:2011/10/04 作者:Richard Phillips Feynman; Robert B. Leighton; Matthew Sands  出版社:Basic Books  裝訂:平裝
?The whole thing was basically an experiment,” Richard Feynman said late in his career, looking back on the origins of his lectures. The experiment turned out to be hugely successful, spawning publications that have remained definitive and introductory to physics for decades. Ranging from the basic principles of Newtonian physics through such formidable theories as general relativity and quantum mechanics, Feynman’s lectures stand as a monument of clear exposition and deep insight.Timeless and collectible, the lectures are essential reading, not just for students of physics but for anyone seeking an introduction to the field from the inimitable Feynman.
優惠價: 79 1896
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Mind, Language and Society ─ Philosophy in the Real World
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出版日:1999/12/09 作者:John R. Searle  出版社:Basic Books  裝訂:平裝
Disillusionment with psychology is leading more and more people to formal philosophy for clues about how to think about life. But most of us who try to grapple with concepts such as reality, truth, common sense, consciousness, and society lack the rigorous training to discuss them with any confidence. John Searle brings these notions down from their abstract heights to the terra firma of real-world understanding, so that those with no knowledge of philosophy can understand how these principles play out in our everyday lives. The author stresses that there is a real world out there to deal with, and condemns the belief that the reality of our world is dependent on our perception of it.
優惠價: 79 853
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出版日:2010/12/28 作者:Thomas Sowell  出版社:Basic Books  裝訂:平裝
Why are homeless people sleeping on the sidewalks of New York in the winter, when the abandoned apartment buildings in the city have four times as many dwelling units as there are homeless people in the city? Why did Russians have to import food to feed people in Moscow, when Russia itself has vast amounts of some of the richest farmland in Europe within easy driving distance? Why did unemployment reach 25 percent and American corporations as a whole operate in the red for two years in a row during the Great Depression of the 1930s?All these very different—but equally puzzling and needless—tragedies grew out of a failure to understand and apply basic economic principles. Explaining these principles for the general public in plain English, with neither graphs nor equations nor jargon, is the goal and the achievement of Basic Economics by Thomas Sowell. Professor Sowell has taught economics at leading colleges and universities across the country and now uses his years of experience to br
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出版日:2004/05/11 作者:Richard Phillips Feynman  出版社:Basic Books  裝訂:有聲書
Presents a series of lectures originally delivered at the California Institute of Technology, covering a wide range of scientific topics, ranging from the fundamental principles of Newtonian physics t
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