The purpose of this book is to provide readers with an introductory overview of family business, the most prevalent form of business in the world. The differences between family and nonfamily business
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking a
Most people develop specific skills through education, training and experience. A lot of those people have a desire to market those skills to those who need them. Starting a consulting practice is oft
This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the “encyclopedic” approach, the text focuses on the two main issues of
This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the “encyclopedic” approach, the text focuses on the two main issues of
This book outlines a cost-effective process for dynamic strategic planning in the domain of the small entrepreneurial firm. The model presented in the book is simple and dynamic. The objective is to a
This book gives you the keys to survival and success as your career progresses from one job to the next in the same organization or in different organizations—be they for-profit, nonprofit, government
Your first step as a business is the most important one. When crafting a digital branding strategy, you want longevity and that is why you must appeal to your consumer demographics. That’s the only wa
While a number of books have been written on negotiating techniques, such as the famed Getting to Yes and Getting Past No, these have all assumed that the negotiating process is all about both sides h
This book is targeted to busy managers and MBA students who need to grasp the basics of computerized decision support. Some of the topics covered include: What is a DSS? What do managers need to know
This book is about getting it right with a collection of Scrum practices and doing so by offering an opportunity to learn by example. Scrum is not done by project leaders or managers, but really by th
The purpose of this book is to fulfil a gap in the market for technical publications. At present the market has two types of book – those that try to tell you everything and others that try to tell yo
The focus on new products development and brand-based strategies has led many companies to overlook the fact that, ultimately, revenues come from customers. Contrary to this practice, the concept of C
