A guide to successful selling identifies different customer personalities, sharing insider tips on how to persuade people to buy a product, use effective timing, and speak effectively in a given situa
In a sequel to the best-selling Selling the Invisible, a renowned marketing expert explains how to utilize the four keys to modern marketing--Price, Brand, Packaging, and Relationships--to present an
Everyone knows the fable of the monkey and the bananas - he couldn't get his hand out of the jar because he was holding too many bananas, making his hand too bulky to remove from the narrow container
Why cutting up your credit cards won't make you rich A popular TV personality often says, "Take out your credit cards and cut them into pieces." While that is sound advice for people who are not fina
Sooner or later, we are all called upon to lead. Whether at your job or in your home, in your community or in your church, one day you will need to step up and take control. When that time comes, w
