●NEW SECTION HIGHLIGHTS LEGAL AND ETHICAL ISSUES IN THE USE OF DATA AND ANALYTICS. Chapter 1 includes a new section that addresses common legal and ethical issues related to the use of data and analytics. This new legal and ethical section discusses recent data privacy laws as well as ethical issues that both practitioners and consumers of analytics models should consider.●PRACTICAL, RELEVANT PROBLEMS HELP STUDENTS MASTER CONCEPTS AND HANDS-ON SKILLS. Applications drawn from all functional business areas, including finance, marketing and operations, provide important practice at a variety of levels of difficulty. Time-saving data sets are available for most exercises and cases.●REVISED DATA MINING CHAPTERS OFFER CLEARER PRESENTATION OF CONCEPTS. The authors have reorganized and updated this edition's data mining chapters to ensure students thoroughly understand the presentation. The descriptive data mining chapter (Ch. 5) now appears after the probability chapter so that the data minin
