The lessons in the Marketing Module focus on creating and executing an effective marketing plan for your business. Successful marketing is based as much on preparation as it is on creative thinking. Y
This title focuses on the trainer's role in executing and supporting a comprehensive approach to managing organizational knowledge. The book includes a vetted process that helps determine organization
Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing
