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Integrated Communication

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策略管理(Hill/Strategic Management:An Integrated Approach:Theory & Cases 14e)
滿額折
出版日:2024/04/01 作者:朱文儀; 陳建男  出版社:Cengage Learning  裝訂:平裝
由Hill、Schilling二位學者合著的《策略管理》,不論在美國本地或是全球重要的海外市場,都是一本深受教師與學生喜愛,而被廣泛採用的教科書。它至今已推出第十四版,足見其受重視與歡迎的程度。在這一版的修改中,作者調整了章節的案排並新增許多重要內容,以反映當代競爭環境的變遷。例如,將有關事業層級策略的章節(第4章)放在功能層級策略的章節(第5章)之前。作者也重新設計了有關功能層級策略的內容,以強調事業層級策略是透過功能層級的策略性投資來執行。此外,作者還添加了重要的新內容並納入最新的研究和趨勢。例如,第10章新增了「去多角化:出售、衍生、股權分割、分拆」一節,這個主題經常被策略書籍所忽視,但卻是對強調提高多角化的策略的重要平衡。第11章則新增有關環境、社會和治理(ESG)的投資的興起一節。每章中包含的個案也都經過修訂。每章都有一個新的章首個案和章末個案,以及許多新的「策略行動」,這些更新和調整,使它們更具現代化和全球代表性,讓讀者可以吸收重要的策略議題和理論。當然,作者秉持一貫的邏輯清晰、文筆簡潔、敘事生動的寫作風格,也在書中展露無疑。和坊間其他策略管理書籍相較,本書有幾個特點:一、本書每章均有內容豐富的章首個案、章末個案,以及策略行動,並提出極具深度的討論問題,是「互動式個案教學法」的理想教材。二、Hill是策略管理領域成名已久的重量級學者,因此本書涵蓋的內容相當完整,對公司層級策略、國際化策略、事業層級策略,以及功能層級策略等,都有相當深入的分析,有助於教師的講授與學生的學習。三、本書每兩、三年即進行再版修訂,當中引用的案例與涵蓋的策略理論內容,十足反映當代策略管理領域的最新發展趨勢,並有相當深入淺出的介紹。
優惠價: 1 760
庫存:1
出版日:2008/01/01 作者:MCWAY  出版社:Cengage Learning  裝訂:平裝
Today's Health Information Management reflects the recent trends and developments in technology, law, and organizational management that have changed the HIM profession. This book guides the health in
優惠價: 1 1050
庫存:1
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
90 折
出版日:2008/12/26 作者:Terence A. Shimp  出版社:Cengage Learning  裝訂:精裝
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing
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Organizational Communication: Approaches and Processes
90 折
出版日:2014/01/01 作者:Katherine Miller  出版社:Cengage Learning  裝訂:精裝
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent
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At a Glance ─ Writing Paragraphs and Beyond, With Integrated Readings
90 折
出版日:2014/01/01 作者:Lee Brandon; Kelly Brandon  出版社:Cengage Learning  裝訂:平裝
AT A GLANCE: WRITING PARAGRAPHS AND BEYOND, WITH INTEGRATED READINGS, 6e includes a handbook for help with fundamentals, forty integrated readings by student and professional writers, instruction in w
優惠價: 9 1537
無庫存
Business Communication
90 折
出版日:2012/01/01 作者:Scot Ober; Amy Newman  出版社:Cengage Learning  裝訂:精裝
BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8TH EDITION, offers a realistic approach to communication in today's organizations. The text covers the most important business communication conce
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Organizational Communication: Approaches and Processes
90 折
出版日:2011/01/15 作者:Katherine Miller  出版社:Cengage Learning  裝訂:平裝
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consisten
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Communication Mosaics
90 折
出版日:2010/01/01 作者:Julia T. Wood  出版社:Cengage Learning  裝訂:平裝
Julia Wood, a leading scholar in the field of communication, brings us a new edition of the extremely popular COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, Sixth Edition. The n
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Relational Communication
90 折
出版日:1999/03/01 作者:Julia T. Wood  出版社:Cengage Learning  裝訂:平裝
Presents a readable, research-based study of relational communication, outlining how communication helps couples create, sustain, and dismantle relationships. Explains how gender, culture, and social
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出版日:2019/01/01 作者:Julia T. Wood  出版社:Cengage Learning  裝訂:平裝
INTERPERSONAL COMMUNICATION: EVERYDAY ENCOUNTERS, 9th Edition, relates theory and skills directly to students' everyday interactions as it delivers a solid introduction to interpersonal communication.
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Business Communication ─ In Person, in Print, Online
90 折
出版日:2016/09/22 作者:Amy Newman  出版社:Cengage Learning  裝訂:平裝
Prepare students to become successful employees and leaders with the realistic approach to communication found in BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. This book covers the most im
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Paragraphs and Essays ― With Integrated Readings
90 折
出版日:2016/01/01 作者:Lee Brandon; Kelly Brandon  出版社:Cengage Learning  裝訂:平裝
PARAGRAPHS AND ESSAYS WITH INTEGRATED READINGS is the higher-level companion to SENTENCES, PARAGRAPHS, AND BEYOND in the two-book Brandon series. Instruction in this text -- comprehensive, flexible, a
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出版日:2016/01/01 作者:Larry A. Samovar; Richard E. Porter; Edwin R. McDaniel; Carolyn Sexton Roy  出版社:Cengage Learning  裝訂:平裝
Packed with current research and examples, bestselling COMMUNICATION BETWEEN CULTURES, 9E equips students with a deep understanding and appreciation of different cultures while helping them develop pr
優惠價: 1 820
無庫存
Communication Mosaics ─ An Introduction to the Field of Communication
滿額折
出版日:2016/01/01 作者:Julia T. Wood  出版社:Cengage Learning  裝訂:平裝
Written by leading scholar Julia Wood, COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, 8E draws from the latest research and practices to equip students with a foundational surve
優惠價: 9 10491
無庫存
Engineering Communication ─ A Practical Guide to Workplace Communications for Engineers
90 折
出版日:2016/01/01 作者:David Ingre; Robert Basil  出版社:Cengage Learning  裝訂:平裝
Introduce engineering students or today's practicing engineers to the communication skills and strategies most important in today's workplace with Ingre/Basil's ENGINEERING COMMUNICATION: A PRACTICAL
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Invitation to Human Communication ─ National Geographic
90 折
出版日:2016/01/01 作者:Cindy Griffin; Jennifer Emerling Bone  出版社:Cengage Learning  裝訂:平裝
Working in partnership with National Geographic, INVITATION TO HUMAN COMMUNICATION, 2e acknowledges the complexity of today's workplace, the power of communication, and the importance of equipping stu
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Fusion ― Integrated Reading and Writing
90 折
出版日:2015/02/05 作者:Dave Kemper; Verne Meyer; John Van Rys; Patrick Sebranek  出版社:Cengage Learning  裝訂:平裝
FUSION: INTEGRATED READING AND WRITING: Book 1 is a developmental English book for reading and writing at the paragraph level. It connects the reading and writing processes so that they are fully reci
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Nutrition, Exercise, and Behavior ─ An Integrated Approach to Weight Management
90 折
出版日:2015/01/01 作者:Liane M. Summerfield  出版社:Cengage Learning  裝訂:平裝
NUTRITION, EXERCISE, AND BEHAVIOR: AN INTEGRATED APPROACH TO WEIGHT MANAGEMENT presents the basic principles of weight management and examines the role that nutrition and physical fitness play in weig
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出版日:2015/01/01 作者:Dave Kemper; Verne Meyer; John Van Rys; Patrick Sebranek  出版社:Cengage Learning  裝訂:精裝
FUSION: INTEGRATED READING AND WRITING, Book 2 is a developmental English book for reading and writing at the essay level. It connects the reading and writing processes so that they are fully reciproc
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Fusion ― Integrated Reading and Writing, Book 2
90 折
出版日:2015/01/01 作者:Dave Kemper; Verne Meyer; John Van Rys; Patrick Sebranek  出版社:Cengage Learning  裝訂:平裝
FUSION: INTEGRATED READING AND WRITING, Book 2 is a developmental English book for reading and writing at the essay level. It connects the reading and writing processes so that they are fully reciproc
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Communication Skills Training
90 折
出版日:2014/11/20 作者:Maureen Orey  出版社:Cengage Learning  裝訂:平裝
"Communication Skills Training offers all the resources and tools needed to design engaging and highly effective training to help people develop the communication skills that drive performance. The in
優惠價: 9 2833
無庫存
LEADERSHIP COMMUNICATION
90 折
出版日:2014/09/05 作者:E. Bruce Harrison; Judith Muhlberg  出版社:Cengage Learning  裝訂:平裝
: This book is composed of short chapters that introduce the student or manager to communication, leadership, and the expectations of senior management in today's corporation. It seeks to demonstrate
優惠價: 9 2428
無庫存
Integrated Accounting + General Ledger CD-ROM
90 折
出版日:2014/01/29 作者:Dale A. Klooster; Warren Allen; Glenn Owen  出版社:Cengage Learning  裝訂:平裝
Packed with practical applications and step-by-step instructions, INTEGRATED ACCOUNTING + GL CD, 8e thoroughly illustrates computerized accounting and operating procedures for Windows-based programs.
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Engineering Communication
90 折
出版日:2014/01/01 作者:Charles W. Knisely; Karin I. Knisely  出版社:Cengage Learning  裝訂:平裝
A practical how-to book, ENGINEERING COMMUNICATION is more than a guidebook for creating clear, accurate and engaging communication -- it is a complete teaching tool that includes the use of technolog
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Intercultural Communication ─ A Reader: Fortieth Anniversary Edition
90 折
出版日:2014/01/01 作者:Larry A. Samovar; Richard E. Porter; Edwin R. McDaniel; Carolyn S. Roy  出版社:Cengage Learning  裝訂:平裝
This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on pract
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Fusion Book 1 ─ Integrated Reading and Writing
90 折
出版日:2014/01/01 作者:Dave Kemper; Verne Meyer; John Van Rys; Patrick Sebranek  出版社:Cengage Learning  裝訂:平裝
FUSION: INTEGRATED READING AND WRITING, Enhanced Edition, Book 1 connects the reading and writing processes for a streamlined learning process that also shows you how reading and writing are linked. U
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
At a Glance ─ Writing Essays and Beyond With Integrated Readings
90 折
出版日:2014/01/01 作者:Kelly Brandon  出版社:Cengage Learning  裝訂:平裝
Fresh, vibrant, concise, and affordable, the Sixth Edition of AT A GLANCE: WRITING ESSAYS AND BEYOND, WITH INTEGRATED READINGS, focuses on writing correct, effective essays in specific and combined rh
優惠價: 9 540
無庫存
Business Communication + Meguffey.com Printed Access Card ― Process and Product
90 折
出版日:2014/01/01 作者:Mary Ellen Guffey; Dana Loewy  出版社:Cengage Learning  裝訂:精裝
A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Comp
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INTEGRATED TALENT MANAGEMENT SCORECARDS
90 折
出版日:2013/08/23 作者:Lynn Schmidt; Toni Hodges Detuncq  出版社:Cengage Learning  裝訂:平裝
Demonstrate the impact of talent management.The term integrated talent management has been in vogue for about eight years, yet organizations are still trying to understand how to best integrate talent
優惠價: 9 1578
無庫存
Communication Mosaics—An Introduction to the Field of Communication
90 折
出版日:2013/01/01 作者:Julia T. Wood  出版社:Cengage Learning  裝訂:平裝
COMMUNICATION MOSAICS: AN INTRODUCTION TO THE FIELD OF COMMUNICATION, Seventh Edition, combines the author's signature first-person narrative style and popular student commentaries with thoroughly up-
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Nonverbal Communication in Human Interaction
90 折
出版日:2013/01/01 作者:Mark L. Knapp; Judith A. Hall; Terrence G. Horgan  出版社:Cengage Learning  裝訂:平裝
NONVERBAL COMMUNICATION IN HUMAN INTERACTION is the most comprehensive and readable compendium of research and theory on nonverbal communication available today. Written by a communication scholar and
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MANAGERIAL COMMUNICATION
90 折
出版日:2012/12/22 作者:David  出版社:Cengage Learning  裝訂:平裝
The metaphor of dosage offers us a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as: amount, frequency, delivery system, sequencing
優惠價: 9 2428
無庫存
Medical-Surgical Nursing ─ An Integrated Approach
90 折
出版日:2012/02/15 作者:Lois White Ph.D. R.N.; Gena Duncan R.N.; Wendy Baumle R.N.  出版社:Cengage Learning  裝訂:精裝
MEDICAL-SURGICAL NURSING: AN INTEGRATED APPROACH 3E is a comprehensive, reader friendly resource for the practical/vocational nurse. The Third Edition has been completely reinvisioned and thoroughly u
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Essentials of Business Communication
90 折
出版日:2012/02/07 作者:Mary Ellen Guffey; Dana Loewy  出版社:Cengage Learning  裝訂:平裝
ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support. ESSENTIALS OF BUSINESS COMMUNICATIO
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Communication Between Cultures
90 折
出版日:2012/01/26 作者:Larry A. Samovar; Richard E. Porter; Edwin R. McDaniel; Carolyn S. Roy (CON)  出版社:Cengage Learning  裝訂:平裝
This undergraduate textbook advances the view that engaging in intercultural communication leads to philosophical and ethical choices and the consequences of those choices. This eighth edition condens
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
COMMUNICATION STRATEGIES FOR TODAY'S MANAGERIAL LEADER
90 折
出版日:2012/01/24 作者:ROEBUCK  出版社:Cengage Learning  裝訂:平裝
Given that communication is the lifeblood of an organization, managerial leaders need to understand how to use communication strategies to build their teams to achieve organizational objectives. Studi
優惠價: 9 2428
無庫存
Basic Clinical Lab Competencies for Respiratory Care ─ An Integrated Approach
90 折
出版日:2012/01/17 作者:Gary C. White  出版社:Cengage Learning  裝訂:平裝
A long time favorite, the fifth edition of BASIC CLINICAL LAB COMPETENCIES FOR RESPIRATORY CARE: AN INTEGRATED APPROACH continues to bring classroom theory to life at the bedside. Known for its integr
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Exercise Physiology ─ An Integrated Approach
90 折
出版日:2012/01/01 作者:Peter H. Raven; Tinker D. Murray; David Wasserman; William H. Squires  出版社:Cengage Learning  裝訂:精裝
EXERCISE PHYSIOLOGY: AN INTEGRATED APPROACH presents the fundamental concepts of exercise physiology. You will learn the immediate and long-term effects of exercise on physiological systems in the con
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Communication in Our Lives
90 折
出版日:2012/01/01 作者:Julia T. Wood  出版社:Cengage Learning  裝訂:平裝
COMMUNICATION IN OUR LIVES, Sixth Edition, provides everything you need to strengthen your interpersonal, group, public speaking, and media literacy skills--and demonstrates the value of communication
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Data Communication and Networking: A Practical Approach
90 折
出版日:2011/12/05 作者:Massoud Moussavi  出版社:Cengage Learning  裝訂:平裝
Data Communication and Networking, First Edition provides a solid, thorough overview of data communications and networking for Engineering Technology programs. This text covers information for one or more courses spanning digital communication systems, computer communication and networks, and data communications. It is specifically written and designed for engineering and engineering technology learners by using a systematic and visual approach with abundant tables, illustrations, and practical examples making it easy for students to comprehend concepts. Content begins with data communication, signal conversion and issues in data transmission. Each chapter includes an introduction, summary of key information, as well as practice questions and problems with answers. The text also includes coverage of network and network standards, Ethernet, network components and Transmission Control and Internets Protocols (TCP/IP). The integration of applications and laboratory experiments are found t
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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