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出版日:2008/01/01 作者:SOUTAS-LITTLE  出版社:Cengage Learning  裝訂:平裝
Focusing on the conceptual understanding of mechanics, this exciting new text addresses developments in the methods of analyzing mechanics problems. It fully incorporates the highly sophisticated comp
優惠價: 1 880
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出版日:2008/01/01 作者:SOUTAS-LITTLE  出版社:Cengage Learning  裝訂:平裝
Focusing on the conceptual understanding of mechanics, this exciting new text addresses developments in the methods of analyzing mechanics problems. It fully incorporates the highly sophisticated comp
優惠價: 1 880
庫存:1
出版社:Cengage Learning  裝訂:平裝
Ideal for readers encountering biochemistry for the first time, Garrett and Grisham’s BIOCHEMISTRY, Seventh Edition, makes even complex course concepts more accessible while revealing the beauty and usefulness of biochemistry in the everyday world. This engaging text illuminates the fundamental principles governing the structure, function and interactions of biological molecules, providing a solid foundation in biochemistry whether you are an undergraduate majoring in life sciences, chemistry or premedical programs, or a medical or graduate health sciences student seeking a deeper understanding of human physiology. Updated to reflect tremendous recent developments in biochemistry, the Seventh Edition features new and revised material and presentations throughout the text, incorporating additional content while maintaining a balanced and streamlined presentation. In addition, the authors emphasize the interrelationships of ideas to help you appreciate the overarching questions of bioche
優惠價: 1 1980
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Marketing Strategy: Text and Cases 7/e AE(TL)
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出版日:2019/01/01 作者:Ferrell; Hartline  出版社:Cengage Learning  裝訂:平裝
Given this marketing landscape, Marketing Strategy: Text and Cases, 7th Edition provides a practical, straightforward approach to analyzing, planning, and implementing marketing strategies. Our focus is based on the creative process involved in applying the knowledge and concepts of marketing to the development and implementation of marketing strategy. Our goal is to encourage students of marketing to think and act like a marketer. By discussing the key concepts and tools of marketing strategy, our emphasis on critical thinking, both analytical and creative, allows students to understand the essence of how marketing decisions fit together to create a coherent strategy.Our approach in Marketing Strategy: Text and Cases, 7th Edition is also grounded in the development and execution of the marketing plan. Throughout the text, we provide a comprehensive planning framework based on conducting sound background research, developing market capabilities and competitive advantages, designing int
優惠價: 1 1320
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Facts & Figures 1
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出版日:2009/01/01 出版社:Cengage Learning  裝訂:平裝
Facts & Figures is a best-selling beginning reading skills text designed for students of English as a second or foreign language who have a basic vocabulary in English of about 300 words.This text
優惠價: 95 428
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Entrepreneurship: A Process Perspective
滿額折
出版日:2008/01/01 作者:Baron  出版社:Cengage Learning  裝訂:平裝
The new second edition of ENTREPRENEURSHIP: A PROCESS PERSPECTIVE offers an even more current and comprehensive overview of all things entrepreneurial, delivering an applied and action-oriented presen
優惠價: 1 900
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出版日:2004/04/01 作者:Bruce L. Bowerman; Richard T. O'Connell; Anne B. Koehler  出版社:Cengage Learning  裝訂:精裝
This introductory text also serves as a reference for professionals in such fields as marketing, finance, and production forecasting. The authors cover basic statistical concepts, regression analysis
優惠價: 1 1470
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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)
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出版日:2024/04/01 作者:Charles W. L. Hill ; Melissa A. Schilling  出版社:Cengage Learning  裝訂:平裝
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, I
優惠價: 1 1580
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出版日:2017/01/01 作者:Gravetter  出版社:Cengage Learning  裝訂:平裝
Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforward instruction, built-in learning aids, and real-world examples have made STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition the text selected most often by instructors for their students in the behavioral and social sciences. The authors provide a conceptual context that makes it easier to learn formulas and procedures, explaining why procedures were developed and when they should be used. This text will also instill the basic principles of objectivity and logic that are essential for science and valuable in everyday life, making it a useful reference long after you complete the course.
優惠價: 1 1460
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出版日:2016/01/01 作者:Earl R. Babbie  出版社:Cengage Learning  裝訂:平裝
This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, su
優惠價: 1 1260
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出版日:2016/01/01 作者:Frederick J. Gravetter; Larry B. Wallnau  出版社:Cengage Learning  裝訂:平裝
Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforw
優惠價: 1 1280
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Biological Psychology, International Edition,14th Edition
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出版日:2024/01/01 作者:James W. Kalat  出版社:Cengage Learning  裝訂:平裝
OverviewExplore the latest developments in biological psychology today with the most widely used text for this area of study: Dr. James Kalat's BIOLOGICAL PSYCHOLOGY, 14E. This edition uses a clear writing style, precise examples and the latest research to make biological psychology understandable and to emphasize its importance to psychology as well as biology and pre-med study. Thought-provoking content, insights from contemporary researchers, amusing anecdotes and even try-it-yourself activities help convey the excitement behind biological explanations of behavior. This edition introduces breakthrough findings with more than 500 new research references as recent as 2022. You explore new insights into brain functions, autism, antidepressants and mental enhancement and weight-loss drugs as well as the latest on auditory changes, pain mechanisms and the olfactory effects of COVID-19. Cengage Infuse digital resources are also available with interactive learning tools.
優惠價: 95 1900
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Brief Calculus: An Applied Approach (Metric Edition)
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出版日:2019/08/15 作者:Ron Larson  出版社:Cengage Learning  裝訂:平裝
Every feature in this text is deigned to help you learn calculus. Whenever you see a red u, pay special attention to the study aid. The Study Tips occur at point of use throughout the text. They repre
優惠價: 1 1220
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Calculus: An Applied Approach (Metric Edition)
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出版日:2019/06/27 作者:Ron Larson  出版社:Cengage Learning  裝訂:平裝
Every feature in this text is deigned to help you learn calculus. Whenever you see a red u, pay special attention to the study aid. The Study Tips occur at point of use throughout the text. They repre
優惠價: 1 1480
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出版日:2015/01/21 作者:Angelo Denisi; Ricky Griffin  出版社:Cengage Learning  裝訂:平裝
Created by the continuous feedback of a "student-tested, faculty-approved" process, HR3 (with CourseMate with Career Transitions 2.0 Printed Access Card), 3E delivers a visually appealing and succinct
優惠價: 1 1400
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Program Evaluation ─ An Introduction to an Evidence-Based Approach
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出版日:2015/01/05 作者:David Royse; Bruce A. Thyer; Deborah K. Padgett  出版社:Cengage Learning  裝訂:平裝
PROGRAM EVALUATION, 6th Edition helps readers learn how to evaluate services and programs that they will encounter in their professional practice. In the process of learning evaluation techniques and
優惠價: 1 960
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Mktg + Marketing Coursemate With Ebook and Career Transitions Printed Access Card
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出版日:2013/02/07 作者:Charles W. Lamb; Joe F. Hair; Carl McDaniel  出版社:Cengage Learning  裝訂:平裝
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of t
優惠價: 1 1250
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出版日:2013/01/24 作者:Angelo Denisi; Ricky Griffin  出版社:Cengage Learning  裝訂:平裝
Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, HR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's lear
優惠價: 1 1100
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出版日:2008/01/01 作者:SHELLY  出版社:Cengage Learning  裝訂:平裝
本書內容包含1. Introduction to Systems Analysis and Design2. Analyzing the Business Care3. Requirements Modeling4. Data and Process Modeling5. Object Modeling6. Development Strategies7. Output and User Inte
優惠價: 1 1200
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出版日:2008/01/01 作者:DAS  出版社:Cengage Learning  裝訂:平裝
Fundamentals of Geotechnical Engineering combines the essential components of Braja Das' market leading texts, Principles of Geotechnical Engineering and Principles of Foundation Engineering. The text
優惠價: 1 1150
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出版日:2007/01/01 作者:WEEKS  出版社:Cengage Learning  裝訂:精裝
Although DSP has long been considered an EE topic, recent developments have also generated significant interest from the computer science community. DSP applications in the consumer market, such as bi
優惠價: 1 1150
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Past, Present & Future 4/e
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出版日:1996/01/01 作者:Gregg; Russell  出版社:Cengage Learning  裝訂:平裝
The fourth edition of this classic intermediate level text continues to integrate reading and writing, with grammar support, through contemporary, theme-based units.
優惠價: 95 475
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Sensation and Perception (Asia edition)
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出版日:2022/01/01 作者:E. Bruce Goldstein; Laura Cacciamani  出版社:Cengage Learning  裝訂:平裝
Time-tested features from previous editions -- including "Demonstrations" illustrating principles in action, "Methods" sections and "Developmental Dimension" segments -- have been updated and carried over into the 11th edition.The Exploration feature in MindTap -- the digital learning experience available with the text -- enables students to view experimental stimuli, perceptual demonstrations and short film clips about the research discussed in the text. These features have been thoroughly updated, and new items have been added to the labs carried over from the previous edition. Most of the items have been generously provided by researchers in vision, hearing and perceptual development.Reflecting the latest developments from the field, the 11th edition has been updated throughout with discussions of cutting-edge research. Especially noteworthy are a revised and more "student friendly" Chapter 1: Introduction to Perception and an expanded treatment of basic auditory mechanisms and musi
優惠價: 1 1630
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Multivariate Data Analysis
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出版日:2019/04/01 作者:Joseph F. Hair Jr. ; William C. Black; Barry J. Babin; Rolph E. Anderson  出版社:Cengage Learning  裝訂:平裝
The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational
優惠價: 1 1820
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Exploring Science 2019 Student Edition Grade 4
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出版日:2019/01/15 出版社:Cengage Learning  裝訂:精裝
Exploring Science Student Books were created to teach the 3-Dimensions of the NGSS, preparing students to master the Performance Expectations through engaging images and text, through hands-on investi
優惠價: 1 2365
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出版日:2019/01/01 作者:Stephen T. Thornton; Andrew Rex  出版社:Cengage Learning  裝訂:精裝
Learn how your life connects to the latest discoveries in physics with MODERN PHYSICS FOR SCIENTISTS AND ENGINEERS. This updated fifth edition offers a contemporary, comprehensive approach with a strong emphasis on applications to help you see how concepts in the book relate to the real world. Discussions on the experiments that led to key discoveries illustrate the process behind scientific advances and give you a historical perspective. Included is a thorough treatment of special relativity, an introduction to general relativity, and a solid foundation in quantum theory to help you succeed.
優惠價: 1 1520
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Essentials of Financial Management
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出版日:2018/04/18 作者:Eugene F. Brigham; Joel F. Houston; Jun-ming Hsu; Yoon Kee Kong; A.N. Bany-Ariffin  出版社:Cengage Learning  裝訂:平裝
The fourth edition of Essentials of Financial Management continues to provide students with a focused understanding of today’s corporate finance and financial management. This market-leading text offe
優惠價: 1 1300
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Social Media Marketing ― A Strategic Approach (2nd ed)
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出版日:2017/01/01 作者:Melissa Barker; Donald I. Barker; Nicholas F. Bormann; Krista E. Neher; Debra Zahay  出版社:Cengage Learning  裝訂:平裝
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text
優惠價: 1 1180
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出版日:2016/03/03 作者:Herbert Goldenberg; Irene Goldenberg  出版社:Cengage Learning  裝訂:精裝
Completely up-to-date, this engaging and practice-oriented text is your complete resource to help students master the many facets of family therapy. In this ninth edition, the authors provide practice
優惠價: 1 1090
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出版日:2016/01/07 作者:William M. Pride; O. C. Ferrell  出版社:Cengage Learning  裝訂:平裝
Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Pride/Ferrell'
出版日:2016/01/06 作者:Ricky W. Griffin; Jean M. Phillips; Stanley M. Gully  出版社:Cengage Learning  裝訂:精裝
What happens when you take two great books and merge them into one? You get the best of both! Griffin/Phillips/Gully combines Griffin's market leading, content-driven text with Phillips/Gully's outsta
優惠價: 1 1460
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出版日:2016/01/01 作者:William A. McEachern  出版社:Cengage Learning  裝訂:精裝
Now you can "teach by example" with the unique approach to economics found only in McEachern's acclaimed ECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. The text uses examples and illus
優惠價: 1 1460
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Transportation:A Global Supply Chain Perspective (New CTE)
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出版日:2015/08/26 作者:Coyle; Novack; Gibson  出版社:Cengage Learning  裝訂:平裝
The text follows the format of the previous edition with three sections and 14 chapters, but substantive additions and changes have been made to enhance the global discussions, improve the content and
優惠價: 1 1200
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出版日:2015/01/01 作者:Scott A. Snell; Shad S. Morris; George W. Bohlander  出版社:Cengage Learning  裝訂:精裝
Gain a better understanding of how human resources impacts both individuals and organizations with this market-leading, practical text. Snell/Morris/Bohlander's popular MANAGING HUMAN RESOURCES, 17TH
優惠價: 1 1360
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Biocalculus:Calculus, Probability, and Statistics for the Life Sciences
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出版日:2015/01/01 作者:James Stewart; Troy Day  出版社:Cengage Learning  裝訂:精裝
BIOCALCULUS: CALCULUS, PROBABILITY, AND STATISTICS FOR THE LIFE SCIENCES shows students how calculus relates to biology, with a style that maintains rigor without being overly formal. The text motivat
優惠價: 1 14572
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出版日:2014/09/12 作者:James Stewart; Troy Day  出版社:Cengage Learning  裝訂:精裝
The chief goal in this textbook is to show students how calculus relates to biology, with a style that maintains rigor without being overly formal. The text motivates and illustrates the topics of cal
優惠價: 1 1380
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出版日:2014/08/06 作者:Douglas Smith; Maurice Eggen; Richard St. Andre  出版社:Cengage Learning  裝訂:精裝
A TRANSITION TO ADVANCED MATHEMATICS helps students to bridge the gap between calculus and advanced math courses. The most successful text of its kind, the 8th edition continues to provide a firm foun
出版日:2014/01/01 作者:G. Tyler Miller; Scott Spoolman  出版社:Cengage Learning  裝訂:平裝
"Inspiring people to care about the planet." In the new edition of ESSENTIALS OF ECOLOGY, authors Tyler Miller and Scott Spoolman have partnered with the National Geographic Society to develop a text
Applied Calculus
95 折
出版日:2012/06/04 作者:Berresford  出版社:Cengage Learning  裝訂:平裝
1.This text uses intriguing real-world applications to engage readers' interest and show them the practical side of calculus. The book's many applications are related to finance, business, and such ge
優惠價: 95 1188
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出版日:2012/03/05 作者:Edward R. Scheinerman  出版社:Cengage Learning  裝訂:精裝
Master the fundamentals of discrete mathematics and proof-writing with MATHEMATICS: A DISCRETE INTRODUCTION! With a clear presentation, the mathematics text teaches you not only how to write proofs, b
優惠價: 1 1460
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