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經典不再等待!讀懂羅馬人的強大,開啟你的智力冒險
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出版日:2008/01/01 作者:SOUTAS-LITTLE  出版社:Cengage Learning  裝訂:平裝
Focusing on the conceptual understanding of mechanics, this exciting new text addresses developments in the methods of analyzing mechanics problems. It fully incorporates the highly sophisticated comp
優惠價: 1 880
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出版日:2008/01/01 作者:SOUTAS-LITTLE  出版社:Cengage Learning  裝訂:平裝
Focusing on the conceptual understanding of mechanics, this exciting new text addresses developments in the methods of analyzing mechanics problems. It fully incorporates the highly sophisticated comp
優惠價: 1 880
庫存:1
ASPIRE:Upper Intermediate Student's Book
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出版日:2012/01/01 作者:Paul Dummett; Rebecca Robb Benne; Robert Crossley  出版社:Cengage Learning  裝訂:平裝
Aspire is an exciting new three level upper secondary course packed full of National Geographic content including images and video. With Aspire students will: • Discover the world through fascinating
優惠價: 1 550
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出版日:2008/01/01 作者:Janice A. Maville; Carolina G. Huerta  出版社:Cengage Learning  裝訂:平裝
Health Promotion in Nursing, 2nd edition, offers a unique holistic viewpoint on the importance of achieving and maintaining health and wellness at all stages of life. It begins with an overview of hea
優惠價: 1 920
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出版日:2022/01/01 作者:Camm  出版社:Cengage Learning  裝訂:平裝
●NEW SECTION HIGHLIGHTS LEGAL AND ETHICAL ISSUES IN THE USE OF DATA AND ANALYTICS. Chapter 1 includes a new section that addresses common legal and ethical issues related to the use of data and analytics. This new legal and ethical section discusses recent data privacy laws as well as ethical issues that both practitioners and consumers of analytics models should consider.●PRACTICAL, RELEVANT PROBLEMS HELP STUDENTS MASTER CONCEPTS AND HANDS-ON SKILLS. Applications drawn from all functional business areas, including finance, marketing and operations, provide important practice at a variety of levels of difficulty. Time-saving data sets are available for most exercises and cases.●REVISED DATA MINING CHAPTERS OFFER CLEARER PRESENTATION OF CONCEPTS. The authors have reorganized and updated this edition's data mining chapters to ensure students thoroughly understand the presentation. The descriptive data mining chapter (Ch. 5) now appears after the probability chapter so that the data minin
優惠價: 1 1480
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Sensation and Perception (Asia edition)
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出版日:2022/01/01 作者:E. Bruce Goldstein; Laura Cacciamani  出版社:Cengage Learning  裝訂:平裝
Time-tested features from previous editions -- including "Demonstrations" illustrating principles in action, "Methods" sections and "Developmental Dimension" segments -- have been updated and carried over into the 11th edition.The Exploration feature in MindTap -- the digital learning experience available with the text -- enables students to view experimental stimuli, perceptual demonstrations and short film clips about the research discussed in the text. These features have been thoroughly updated, and new items have been added to the labs carried over from the previous edition. Most of the items have been generously provided by researchers in vision, hearing and perceptual development.Reflecting the latest developments from the field, the 11th edition has been updated throughout with discussions of cutting-edge research. Especially noteworthy are a revised and more "student friendly" Chapter 1: Introduction to Perception and an expanded treatment of basic auditory mechanisms and musi
優惠價: 1 1630
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Marketing Strategy: Text and Cases 7/e AE(TL)
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出版日:2019/01/01 作者:Ferrell; Hartline  出版社:Cengage Learning  裝訂:平裝
Given this marketing landscape, Marketing Strategy: Text and Cases, 7th Edition provides a practical, straightforward approach to analyzing, planning, and implementing marketing strategies. Our focus is based on the creative process involved in applying the knowledge and concepts of marketing to the development and implementation of marketing strategy. Our goal is to encourage students of marketing to think and act like a marketer. By discussing the key concepts and tools of marketing strategy, our emphasis on critical thinking, both analytical and creative, allows students to understand the essence of how marketing decisions fit together to create a coherent strategy.Our approach in Marketing Strategy: Text and Cases, 7th Edition is also grounded in the development and execution of the marketing plan. Throughout the text, we provide a comprehensive planning framework based on conducting sound background research, developing market capabilities and competitive advantages, designing int
優惠價: 1 1320
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Essentials of Financial Management
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出版日:2018/04/18 作者:Eugene F. Brigham; Joel F. Houston; Jun-ming Hsu; Yoon Kee Kong; A.N. Bany-Ariffin  出版社:Cengage Learning  裝訂:平裝
The fourth edition of Essentials of Financial Management continues to provide students with a focused understanding of today’s corporate finance and financial management. This market-leading text offe
優惠價: 1 1300
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Social Media Marketing ― A Strategic Approach (2nd ed)
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出版日:2017/01/01 作者:Melissa Barker; Donald I. Barker; Nicholas F. Bormann; Krista E. Neher; Debra Zahay  出版社:Cengage Learning  裝訂:平裝
SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text
優惠價: 1 1180
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出版日:2016/01/07 作者:William M. Pride; O. C. Ferrell  出版社:Cengage Learning  裝訂:平裝
Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Pride/Ferrell'
出版日:2016/01/06 作者:Ricky W. Griffin; Jean M. Phillips; Stanley M. Gully  出版社:Cengage Learning  裝訂:精裝
What happens when you take two great books and merge them into one? You get the best of both! Griffin/Phillips/Gully combines Griffin's market leading, content-driven text with Phillips/Gully's outsta
優惠價: 1 1460
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出版日:2016/01/01 作者:William A. McEachern  出版社:Cengage Learning  裝訂:精裝
Now you can "teach by example" with the unique approach to economics found only in McEachern's acclaimed ECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. The text uses examples and illus
優惠價: 1 1460
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Transportation:A Global Supply Chain Perspective (New CTE)
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出版日:2015/08/26 作者:Coyle; Novack; Gibson  出版社:Cengage Learning  裝訂:平裝
The text follows the format of the previous edition with three sections and 14 chapters, but substantive additions and changes have been made to enhance the global discussions, improve the content and
優惠價: 1 1200
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出版日:2015/01/01 作者:Scott A. Snell; Shad S. Morris; George W. Bohlander  出版社:Cengage Learning  裝訂:精裝
Gain a better understanding of how human resources impacts both individuals and organizations with this market-leading, practical text. Snell/Morris/Bohlander's popular MANAGING HUMAN RESOURCES, 17TH
優惠價: 1 1360
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Biocalculus:Calculus, Probability, and Statistics for the Life Sciences
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出版日:2015/01/01 作者:James Stewart; Troy Day  出版社:Cengage Learning  裝訂:精裝
BIOCALCULUS: CALCULUS, PROBABILITY, AND STATISTICS FOR THE LIFE SCIENCES shows students how calculus relates to biology, with a style that maintains rigor without being overly formal. The text motivat
優惠價: 1 14572
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出版日:2014/09/12 作者:James Stewart; Troy Day  出版社:Cengage Learning  裝訂:精裝
The chief goal in this textbook is to show students how calculus relates to biology, with a style that maintains rigor without being overly formal. The text motivates and illustrates the topics of cal
優惠價: 1 1380
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出版日:2014/01/01 作者:G. Tyler Miller; Scott Spoolman  出版社:Cengage Learning  裝訂:平裝
"Inspiring people to care about the planet." In the new edition of ESSENTIALS OF ECOLOGY, authors Tyler Miller and Scott Spoolman have partnered with the National Geographic Society to develop a text
出版日:2012/03/05 作者:Edward R. Scheinerman  出版社:Cengage Learning  裝訂:精裝
Master the fundamentals of discrete mathematics and proof-writing with MATHEMATICS: A DISCRETE INTRODUCTION! With a clear presentation, the mathematics text teaches you not only how to write proofs, b
優惠價: 1 1460
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Pronouncing American English
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出版日:2011/06/17 作者:Gertrude F. Orion  出版社:Cengage Learning  裝訂:平裝
Newly updated, this classic text continues to be the most comprehensive overview of the American sound system. With an easy-to-follow format and thorough coverage of vowels, consonants, stress and int
優惠價: 1 900
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出版日:2011/06/03 作者:Paul J. Feldstein  出版社:Cengage Learning  裝訂:精裝
In this introductory text for students with a previous microeconomics course, Feldstein (health care management, University of California-Irvine) illustrates the use of economics for understanding pub
優惠價: 1 1260
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出版日:2011/01/01 作者:David J. Hart; Christopher M. Hadad; Leslie E. Craine; Harold Hart  出版社:Cengage Learning  裝訂:精裝
Review and study for exams and improve your problem-solving skills with this comprehensive manual. Both Study Guide and Solutions Manual, this easy to use resource includes solutions to in text and e
優惠價: 1 1480
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出版日:2009/01/01 作者:LAMB  出版社:Cengage Learning  裝訂:平裝
ESSENTIALS OF MARKETING, 6e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. With a fresh, streamlined design, ESSENTIALS OF MARK
優惠價: 1 1100
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Past, Present & Future 4/e
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出版日:1996/01/01 作者:Gregg; Russell  出版社:Cengage Learning  裝訂:平裝
The fourth edition of this classic intermediate level text continues to integrate reading and writing, with grammar support, through contemporary, theme-based units.
優惠價: 95 475
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Biological Psychology, International Edition,14th Edition
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出版日:2024/01/01 作者:James W. Kalat  出版社:Cengage Learning  裝訂:平裝
OverviewExplore the latest developments in biological psychology today with the most widely used text for this area of study: Dr. James Kalat's BIOLOGICAL PSYCHOLOGY, 14E. This edition uses a clear writing style, precise examples and the latest research to make biological psychology understandable and to emphasize its importance to psychology as well as biology and pre-med study. Thought-provoking content, insights from contemporary researchers, amusing anecdotes and even try-it-yourself activities help convey the excitement behind biological explanations of behavior. This edition introduces breakthrough findings with more than 500 new research references as recent as 2022. You explore new insights into brain functions, autism, antidepressants and mental enhancement and weight-loss drugs as well as the latest on auditory changes, pain mechanisms and the olfactory effects of COVID-19. Cengage Infuse digital resources are also available with interactive learning tools.
優惠價: 95 1900
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Brief Calculus: An Applied Approach (Metric Edition)
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出版日:2019/08/15 作者:Ron Larson  出版社:Cengage Learning  裝訂:平裝
Every feature in this text is deigned to help you learn calculus. Whenever you see a red u, pay special attention to the study aid. The Study Tips occur at point of use throughout the text. They repre
優惠價: 1 1220
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Calculus: An Applied Approach (Metric Edition)
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出版日:2019/06/27 作者:Ron Larson  出版社:Cengage Learning  裝訂:平裝
Every feature in this text is deigned to help you learn calculus. Whenever you see a red u, pay special attention to the study aid. The Study Tips occur at point of use throughout the text. They repre
優惠價: 1 1480
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出版日:2017/01/01 作者:Gravetter  出版社:Cengage Learning  裝訂:平裝
Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforward instruction, built-in learning aids, and real-world examples have made STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition the text selected most often by instructors for their students in the behavioral and social sciences. The authors provide a conceptual context that makes it easier to learn formulas and procedures, explaining why procedures were developed and when they should be used. This text will also instill the basic principles of objectivity and logic that are essential for science and valuable in everyday life, making it a useful reference long after you complete the course.
優惠價: 1 1460
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Facts & Figures 1
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出版日:2009/01/01 出版社:Cengage Learning  裝訂:平裝
Facts & Figures is a best-selling beginning reading skills text designed for students of English as a second or foreign language who have a basic vocabulary in English of about 300 words.This text
優惠價: 95 428
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出版日:2008/01/01 作者:DAS  出版社:Cengage Learning  裝訂:平裝
Fundamentals of Geotechnical Engineering combines the essential components of Braja Das' market leading texts, Principles of Geotechnical Engineering and Principles of Foundation Engineering. The text
優惠價: 1 1150
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Exploring Science 2019 Student Edition Grade 4
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出版日:2019/01/15 出版社:Cengage Learning  裝訂:精裝
Exploring Science Student Books were created to teach the 3-Dimensions of the NGSS, preparing students to master the Performance Expectations through engaging images and text, through hands-on investi
優惠價: 1 2365
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出版日:2019/01/01 作者:Frank K. Reilly; Keith C. Brown; Sanford J. Leeds  出版社:Cengage Learning  裝訂:平裝
OverviewUsed extensively by professionals, organizations and schools across the country, Reilly/Brown/Leeds' INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT, 11th Edition, combines solid theory with practical applications to help students learn how to manage their money to maximize their earning potential. Now streamlined into a succinct 18 chapters, the text has been thoroughly revised to present content that is vital to a thorough understanding of investment management in the most effective way. It uses real-world illustrations and hands-on exercises to bring investment concepts to life for students. The 11th edition continues its tradition of unparalleled international coverage. It also offers expanded discussions of the impact of changes in both technology and regulations on the functioning and organization of global security markets and devotes three chapters to derivatives securities.
出版日:2016/03/03 作者:Herbert Goldenberg; Irene Goldenberg  出版社:Cengage Learning  裝訂:精裝
Completely up-to-date, this engaging and practice-oriented text is your complete resource to help students master the many facets of family therapy. In this ninth edition, the authors provide practice
優惠價: 1 1090
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出版日:2016/01/01 作者:Earl R. Babbie  出版社:Cengage Learning  裝訂:平裝
This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, su
優惠價: 1 1260
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出版日:2016/01/01 作者:Frederick J. Gravetter; Larry B. Wallnau  出版社:Cengage Learning  裝訂:平裝
Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforw
優惠價: 1 1280
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出版日:2014/08/06 作者:Douglas Smith; Maurice Eggen; Richard St. Andre  出版社:Cengage Learning  裝訂:精裝
A TRANSITION TO ADVANCED MATHEMATICS helps students to bridge the gap between calculus and advanced math courses. The most successful text of its kind, the 8th edition continues to provide a firm foun
Applied Calculus
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出版日:2012/06/04 作者:Berresford  出版社:Cengage Learning  裝訂:平裝
1.This text uses intriguing real-world applications to engage readers' interest and show them the practical side of calculus. The book's many applications are related to finance, business, and such ge
優惠價: 95 1188
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出版日:2012/01/11 作者:G. Michael Schneider; Judith L. Gersting; Bo Brinkman (CON)  出版社:Cengage Learning  裝訂:平裝
INVITATION TO COMPUTER SCIENCE is a well-respected text that provides an overview of the computer science field. Using a flexible, non-language specific model, INVITATION TO COMPUTER SCIENCE offers a
優惠價: 1 1200
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Linguistics for Everyone ─ An Introduction
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出版日:2012/01/01 作者:Kristin Denham; Anne Lobeck  出版社:Cengage Learning  裝訂:平裝
LINGUISTICS FOR EVERYONE: AN INTRODUCTION, Second Edition, connects the study of linguistics to the language you use every day. The text is very user-friendly: casual writing style, logical presentati
優惠價: 95 1520
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出版日:2010/09/14 作者:Devdas Shetty; Richard A. Kolk  出版社:Cengage Learning  裝訂:平裝
This text by Shetty and Kolk, blends the pertinent aspects of mechatronics--system modeling, simulation, sensors, actuation, real-time computer interfacing, and control--into a single unified result s
優惠價: 1 1320
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Introduction to Probability and Its Applications
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出版日:2010/01/01 作者:SCHEAFFER; LINDA  出版社:Cengage Learning  裝訂:平裝
◆Overview:This text focuses on the utility of probability in solving real-world problems for students in a one-semester calculus-based probability course. Theory is developed to a practical degree and
優惠價: 1 1020
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