Use Cases of Discrete Event Simulation

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services ma

Two professors at Indiana University walk through the process of constructing mathematical models, and illustrate the use of stochastic processes to model several situations arising in biology, ecolog

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, I

●NEW SECTION HIGHLIGHTS LEGAL AND ETHICAL ISSUES IN THE USE OF DATA AND ANALYTICS. Chapter 1 includes a new section that addresses common legal and ethical issues related to the use of data and analytics. This new legal and ethical section discusses recent data privacy laws as well as ethical issues that both practitioners and consumers of analytics models should consider.●PRACTICAL, RELEVANT PROBLEMS HELP STUDENTS MASTER CONCEPTS AND HANDS-ON SKILLS. Applications drawn from all functional business areas, including finance, marketing and operations, provide important practice at a variety of levels of difficulty. Time-saving data sets are available for most exercises and cases.●REVISED DATA MINING CHAPTERS OFFER CLEARER PRESENTATION OF CONCEPTS. The authors have reorganized and updated this edition's data mining chapters to ensure students thoroughly understand the presentation. The descriptive data mining chapter (Ch. 5) now appears after the probability chapter so that the data minin

READINGS AND CASES IN INFORMATION SECURITY: LAW AND ETHICS provides a depth of content and analytical viewpoint not found in many other books. Designed for use with any Cengage Learning security text

Taking the approach that experience is the best teacher, Large Scale Incident Management is the first book of its kind to use a major, real-life, contemporary event to teach key incident management co

Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among

As more and more guitarists begin to use amp simulation software, it becomes increasingly important for them to have a tool that will help them to get the most out of it. That tool has arrived in the

This unique, engaging reader presents 13 case studies each presenting a familiar event in modern political history. The event is dissected to create a snapshot of the relative institutions, policymake