Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard f
This workbook is designed for high-intermediate and advanced ELLs who want to improve their writing in academic or professional settings. It also addresses the needs of Generation 1.5 immigrant studen
The second edition of MECHANICS OF MATERIALS by Pytel and Kiusalaas is a concise examination of the fundamentals of Mechanics of Materials. The book maintains the hallmark organization of the previous
Total Car Care is the most complete, step-by-step automotive repair manual you'll ever use. All repair procedures are supported by detailed specifications, exploded views, and photographs. From the si
This Excel-based software program contains templates that allow students to work all short exercises, exercises, problems, and cases in the text. With an easy-to-use interface, this ideal alternative
Happy Trails is a brand-new, two-level primary course which contains National Geographic photography and content enabling students to learn about our world while learning English. The book follows the
The brief introductory text by Nevid, Essentials of Psychology: Concepts and Applications retains the hallmark features that have made its parent text unique in the market, while offering a more manag
Presents React questions and activities that can be used as teaching tools in lectures or recitation, requiring the student to complete the activities in the guide. The approach stresses active learni
Practical Cases in Special Education for all Educators focuses in on how general educators can and should become active participants in the education of children who have disabilities, by providing st
This student CD, included with a new text, is carefully tailored to supplement and enhance the content of the text. The Knowledgebank offers additional information about particular topics in the text.
College Algebra: A Concise Course provides a solid understanding of algebra, using modeling techniques and real-world data applications. The text is effective for students who will continue on in math
This video provides text-specific explanations of key concepts, examples, exercises, and applications in a lecture-based format. Ideal if students miss a lecture or need more step-by-step explanations
This interactive CD-ROM brings the counseling process to life and helps students understand the advantages of developing an integrative style. Students observe Gerald Corey as he works with one client
New to the Problems in European Civilization series, this volume offers secondary-source documents that debate such topics as Was There a Scientific Revolution? and Did Women Have a Scientific Revolut
LIFE SPAN DEVELOPMENT: A CASE BOOK uses lively, contemporary case studies to illustrate development transitions and challenges in every stage of life. The authors have chosen these cases for their abi
!Conversemos! is designed for use in intermediate Spanish courses in conjunction with other texts or as a core text in a conversation course. Its lively, interactive approach develops speaking and lis
This worktext guides students through a seven-step writing process?from generating ideas to completing a paragraph?and repeatedly demonstrates each step while covering the structure of nine types of p
Suitable for self-study or for in-company one-to-one or group teaching, this title presents an essential resource for improving communication in English within the gas and electricity industries.
The Student Solutions Manual contains fully worked-out solutions to all of the exercises not completely answered in Appendix B, and is divisible by 3. The Study Guide also includes alternate explanati
The concept of knowledge management is not new. For generations businessmen have passed on knowledge of how to run a business to their children. But the size, scope technological sophistication and or
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? This book looks at strategy from a local to a global level, and uses real-life
With its easy-to-read approach and focus on core topics, PHYSICAL CHEMISTRY, 2e provides a concise, yet thorough examination of calculus-based physical chemistry. The Second Edition, designed as a lea
"Inspiring people to care about the planet." In the new edition of ESSENTIALS OF ECOLOGY, authors Tyler Miller and Scott Spoolman have partnered with the National Geographic Society to develop a text
Features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a review of priorities in marketing, as illustrated by a diverse selection of ana
The redesign of the Student Activities Manual integrates lab manual activities with written activities so that they follow the scope and sequence of each chapter. Several segments on the SAM audio CDs
This mid-sized reference combines in-depth coverage of good writing, research, and grammar skills with an abundance of exercises--all at an affordable price. Written in the accessible style that made
Get the extra practice you need to succeed in your agribusiness course with this hands-on Student Workbook. Designed to help you master the problem-solving skills and concepts presented in AGRIBUSINES
As in previous editions, the focus in BASIC COLLEGE MATHEMATICS remains on the Aufmann Interactive Method (AIM). Students are encouraged to be active participants in the classroom and in their own stu
This text provides broad coverage within a thematic framework that helps students gain insight into how groups work. In addition to balanced coverage of key groups theories and skills, the text takes
Designed specifically for the non-math major who will be using calculus in business, economics, or life and social science courses, Brief Calculus: An Applied Approach, 7/e, addresses students' weak m
Prepared by Candace Gregory of California State University, Sacramento this reader contains an overview of "How to Read a Document" to help students get started and is followed by 76 carefully chosen
Designed to help students apply the theories and techniques of effective technical writing to web-based communication, this new text offers step-by-step guidance for the web site creation process. One
This collection analyzes the clash of relatively small nationalities with the great empires of the last two hundred years: the Ottomans, the Habsburgs, Germany, and the Soviet Union. In light of event
For so long, humans have dreamt of traveling of traveling through time - popularised by H.G. Well's classic novel. As the Time Traveller travels into the future, he finds changed lands and fascinating
An exclusive wellness hotel near Venice is the holiday destination for exhausted young executive Emily Lee. However, when she gets to the Advanced Centre for Wellness and Meditation she finds not ever
The technique of regression analysis is used so often in business and economics today that an understanding of its use is necessary for almost everyone engaged in the field. This book covers essential
Packed with the information, examples, and problems you need to learn to "think like a chemist," CHEMISTRY: AN ATOMS FIRST APPROACH is designed to help you become an independent problem-solv
The fifth edition of the Newbury House Dictionary is an all-in-one essential tool for English language learning. Updated to include the new terms today's learners need and featuring definitions of ove
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategi
This DVD is available to Instructors upon request and includes public relations campaigns hand selected by author Darrell Hayes. These brief videos, such as one on the Red Dress Campaign, show how pub
