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Marketing Strategy: Text and Cases 7/e AE(TL)
滿額折
出版日:2019/01/01 作者:Ferrell; Hartline  出版社:Cengage Learning  裝訂:平裝
Given this marketing landscape, Marketing Strategy: Text and Cases, 7th Edition provides a practical, straightforward approach to analyzing, planning, and implementing marketing strategies. Our focus is based on the creative process involved in applying the knowledge and concepts of marketing to the development and implementation of marketing strategy. Our goal is to encourage students of marketing to think and act like a marketer. By discussing the key concepts and tools of marketing strategy, our emphasis on critical thinking, both analytical and creative, allows students to understand the essence of how marketing decisions fit together to create a coherent strategy.Our approach in Marketing Strategy: Text and Cases, 7th Edition is also grounded in the development and execution of the marketing plan. Throughout the text, we provide a comprehensive planning framework based on conducting sound background research, developing market capabilities and competitive advantages, designing int
優惠價: 1 1320
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Stand Out 3/e (1): Evidence-Based Learning for College and Career Readiness Lesson Planner
滿額折
出版日:2018/10/29 作者:Rob Jenkins ; Staci Johnson  出版社:Cengage Learning  裝訂:平裝
Stand Out is a six-level, standards-based ESL series for adult education, with a proven track record of successful results. The new edition of Stand Out, continues to provide students with the foundat
優惠價: 1 1800
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出版日:2018/08/03 作者:Ricky Griffin  出版社:Cengage Learning  裝訂:平裝
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. Ricky Griffin's FUNDAMENTALS OF MANAGEMENT, 9th Edition invites you into the study of management with a dynamic approach organized around the functions
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出版日:2018/07/31 作者:Glenn Owen  出版社:Cengage Learning  裝訂:平裝
Master fundamental accounting concepts while strengthening your proficiency in working with the market-leading QuickBooks Accountant 2018. Owen's USING QuickBooks ACCOUNTANT 2018 FOR ACCOUNTING, 16E p
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Stand Out 3/e (4): Evidence-Based Learning for College and Career Readiness Lesson Planner
滿額折
出版日:2018/07/12 作者:Rob Jenkins ; Staci Johnson  出版社:Cengage Learning  裝訂:平裝
Stand Out is a six-level, standards-based ESL series for adult education, with a proven track record of successful results. The new edition of Stand Out, continues to provide students with the foundat
優惠價: 1 1800
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Stand Out 3/e (2): Evidence-Based Learning for College and Career Readiness Lesson Planner
滿額折
出版日:2018/07/12 作者:Rob Jenkins ; Staci Johnson  出版社:Cengage Learning  裝訂:平裝
Stand Out is a six-level, standards-based ESL series for adult education, with a proven track record of successful results. The new edition of Stand Out, continues to provide students with the foundat
優惠價: 1 1800
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Stand Out 3/e (3): Evidence-Based Learning for College and Career Readiness Lesson Planner
滿額折
出版日:2018/07/12 作者:Rob Jenkins ; Staci Johnson  出版社:Cengage Learning  裝訂:平裝
Stand Out is a six-level, standards-based ESL series for adult education, with a proven track record of successful results. The new edition of Stand Out, continues to provide students with the foundat
優惠價: 1 1800
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Digital Systems Design Using VHDL 3/e
滿額折
出版日:2018/03/01 作者:Roth  出版社:Cengage Learning  裝訂:平裝
●MATERIAL PRESENTS A GENERAL OVERVIEW WITH EMPHASIS ON KEY POINTS. The authors include references to specific products as examples while the general presentation enhances students’ understanding of th
優惠價: 1 1120
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出版日:2018/01/01 作者:Dale Ewen; C. Robert Nelson  出版社:Cengage Learning  裝訂:平裝
ELEMENTARY TECHNICAL MATHEMATICS helps students with minimal math background successfully prepare for technical, trade, allied health or tech prep programs. Author Dale Ewen focuses on fundamental con
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Ielts Practice Test 1 With Answer Key + Multi-rom
90 折
出版日:2017/11/01 作者:Mark Harrison; Russell Whitehead  出版社:Cengage Learning  裝訂:平裝
The Exam Essentials Practice Tests series provides students with an invaluable combination of exam information,task guidance and up-to-date exam practice. The tests are written by experts in the field,and are at least the same level as the real IELTS exam. Students can be confident that if they do well in the Practice Tests,they'll do well in the real exam.● The tests offer practice in all four Modules of the exam: Listening,Reading,Writing and Speaking.● Six complete practice tests cover a wide range of typical exam topic areas.● Task guides and Step-by-step guides in Tests 1 and 2 explain how best to approach each task type and give guidance on typical exam questions.● The General Training section provides additional Reading and Writing Modules for two tests.IELTS Practice Tests also includes a complete support scheme for both students and teachers:● Exam overview gives an at-a-glance summary of the format and task types of each paper in the exam.● An annotated Answer key contains de
優惠價: 9 774
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出版日:2017/08/04 作者:John C. Peterson; William Dekryger  出版社:Cengage Learning  裝訂:平裝
With the most inclusive range of automotive-related topics available, this instructional text/workbook teaches users how to solve the types of math problems faced regularly by automotive technicians.
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出版日:2016/11/17 作者:Michael Palmer  出版社:Cengage Learning  裝訂:平裝
Discover the perfect resource for learning Windows Server 2016 from the ground up with HANDS-ON MICROSOFT WINDOWS SERVER 2016. Designed to build a foundation in basic server administration, this book
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MIS7
90 折
出版日:2016/10/07 出版社:Cengage Learning  裝訂:平裝
Learn Management Information Systems YOUR Way with MIS! MIS's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consoli
優惠價: 9 3038
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出版日:2016/09/09 出版社:Cengage Learning  裝訂:平裝
Writing well is just a step away! Join the thousands of students who have learned to write well with Jean Wyrick's clear, thoughtful advice. STEPS TO WRITING WELL, Thirteenth Edition, is the ultimate
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
CREATING SUSTAINABLE SERVICES
90 折
出版日:2016/08/28 出版社:Cengage Learning  裝訂:平裝
Every one of us produce and/or use services on a daily basis. Each of these services provision requires both physical and nonphysical resources, and have potentially short and long-term effects on bot
優惠價: 9 2428
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出版日:2016/07/31 出版社:Cengage Learning  裝訂:精裝
Environmental Science: Sustaining Your World was created specifically for your high school environmental science course. With a central theme of sustainability included throughout, authors G. Tyler Mi
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
MARINE TOURISM AND CLIMATE CHANGE
90 折
出版日:2016/07/29 出版社:Cengage Learning  裝訂:平裝
Coastal and marine tourism are the fastest growing sectors of the tourism industry. Beaches and coastlines are being rapidly bought up and built up, while the number, size and ports-of-call of cruise
優惠價: 9 2428
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COASTAL TOURISM AND CLIMATE CHANGE
90 折
出版日:2016/07/29 出版社:Cengage Learning  裝訂:平裝
Coastal and marine tourism are the fastest growing sectors of the tourism industry. Beaches and coastlines are being rapidly bought up and built up, while the number, size and ports-of-call of cruise
優惠價: 9 2428
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出版日:2016/07/15 作者:Jane Rice  出版社:Cengage Learning  裝訂:平裝
Become a medical assistant with PRINCIPLES OF PHARMACOLOGY FOR MEDICAL ASSISTING, 6E! Written by a seasoned instructor to meet the specific needs of medical assisting students, this book leverages cur
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The NUTR Solution
90 折
出版日:2016/07/08 作者:Michelle Mcguire; Kathy A. Beerman  出版社:Cengage Learning  裝訂:平裝
Learn Nutrition YOUR way with NUTR! NUTR's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best revie
優惠價: 9 3038
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出版日:2016/06/16 作者:Susie H. Vanhuss; Connie M. Forde; Donna L. Woo; Vicki Robertson  出版社:Cengage Learning  裝訂:平裝
Get ready for academic and workplace success! This comprehensive learning package integrates keyboarding, essential and advanced word processing, document formatting and design, and communication skil
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Stand Out 5 ─ Evidence-based Learning for College and Career Readiness
滿額折
出版日:2016/06/11 作者:Rob Jenkins; Staci Johnson  出版社:Cengage Learning  裝訂:平裝
Stand Out is a six-level, standards-based ESL series for adult education, with a proven track record of successful results. The new edition of Stand Out, continues to provide students with the foundat
優惠價: 1 800
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Steps to Writing Well
滿額折
出版日:2016/06/01 作者:Jean Wyrick  出版社:Cengage Learning  裝訂:平裝
Writing well is just a step away! Join the thousands of students who have learned to write well with Jean Wyrick's clear, thoughtful advice. STEPS TO WRITING WELL, Thirteenth Edition, is the ultimate
優惠價: 95 1216
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出版日:2016/06/01 作者:Ann Raimes; Susan K. Miller-Cochran  出版社:Cengage Learning  裝訂:平裝
KEYS FOR WRITERS WITH WRITING ASSIGNMENTS is an easy-to-use resource that will help you improve your writing in all of your courses as well as your career. Color-coded tabs enable you to find the righ
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Stand Out 4 ─ Evidence-based Learning for College and Career Readiness
滿額折
出版日:2016/05/24 作者:Rob Jenkins; Staci Johnson  出版社:Cengage Learning  裝訂:平裝
Stand Out is a six-level, standards-based ESL series for adult education, with a proven track record of successful results. The new edition of Stand Out, continues to provide students with the foundat
優惠價: 1 800
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Performance Basics
90 折
出版日:2016/05/16 作者:Joe Willmore  出版社:Cengage Learning  裝訂:平裝
Understanding performance improvement is imperative. Have you noticed the trend toward performance in your profession? It's happening around the world. With organizations placing greater emphasis on
優惠價: 9 1213
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出版日:2016/05/09 作者:Barbara Clemens  出版社:Cengage Learning  裝訂:平裝
No matter what your level of experience, ILLUSTRATED MICROSOFT WINDOWS 10: INTERMEDIATE equips you with the skills to master Microsoft Windows 10. This book's practical, user-friendly format allows yo
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2016/04/27 作者:Kevin E. Murphy; Mark Higgins  出版社:Cengage Learning  裝訂:精裝
Help students master federal taxation with the balanced, conceptual approach found only in Murphy/Higgins' CONCEPTS IN FEDERAL TAXATION 2017. This unique text presents taxation as a small number of un
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Stand Out 2 ─ Evidence-based Learning for College and Career Readiness
滿額折
出版日:2016/04/11 作者:Rob Jenkins; Staci Johnson  出版社:Cengage Learning  裝訂:平裝
Stand Out is a six-level, standards-based ESL series for adult education, with a proven track record of successful results. The new edition of Stand Out, continues to provide students with the foundat
優惠價: 1 800
無庫存
出版日:2016/03/30 作者:David Cohen; Theodore B. Lee; David Sklar  出版社:Cengage Learning  裝訂:平裝
Get a good grade in your precalculus course with PRECALCULUS, Seventh Edition. Written in a clear, student-friendly style, the book also provides a graphical perspective so you can develop a visual un
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
THE CHANGING DYNAMICS OF INNOVATION IN THE AUTO INDUSTRY
90 折
出版日:2016/03/30 出版社:Cengage Learning  裝訂:平裝
This is a book about the changing dynamics of innovation in the auto industry. Innovation in the auto industry has traditionally been associated with great, pioneering personalities such as Henry Ford
優惠價: 9 2428
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出版日:2016/03/14 作者:Carol D. Tamparo; Wilburta Q. Lindh  出版社:Cengage Learning  裝訂:平裝
Redesigned with you in mind, THERAPEUTIC COMMUNICATION FOR HEALTH CARE PROFESSIONALS, Fourth Edition is the complete guide to patient interactions in today's clinical care settings. Effective communic
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Stand Out 3
滿額折
出版日:2016/03/04 作者:Rob Jenkins; Staci Johnson  出版社:Cengage Learning  裝訂:平裝
Stand Out is a six-level, standards-based ESL series for adult education, with a proven track record of successful results. The new edition of Stand Out, continues to provide students with the foundat
優惠價: 1 800
無庫存
出版日:2016/03/01 作者:Rick Parker Ph.d.  出版社:Cengage Learning  裝訂:精裝
INTRODUCTION TO FOOD SCIENCE AND FOOD SYSTEMS, 2nd Edition explores the foundations of the food industry, from nutrition and chemistry to processing and safety, and delves into some of the most pressi
優惠價: 1 1680
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出版日:2016/02/25 作者:Jessica Minnick (COR); Lisa Friedrichsen (COR)  出版社:Cengage Learning  裝訂:平裝
Introduce your students to the latest, industry-leading, website development practices with the newest book in the remarkable Shelly Cashman Series. For more than three decades, the Shelly Cashman Ser
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2016/02/11 作者:David W. Beskeen; Carol M. Cram; Jennifer Duffy; Lisa Friedrichsen; Elizabeth Eisner Reding  出版社:Cengage Learning  裝訂:平裝
Whether you're a computer rookie or hot shot, you can master Microsoft Office 2016 applications quickly with ILLUSTRATED MICROSOFT OFFICE 2016 & OFFICE 365 INTRODUCTORY, part of the popular Illust
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2016/01/19 作者:Patricia Schnering  出版社:Cengage Learning  裝訂:平裝
Take your career to the next level with PROFESSIONAL REVIEW GUIDE FOR THE CCS EXAMINATION, 2016 EDITION, an essential, effective preparation tool for the American Health Information Management Associa
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2016/01/11 作者:William M. Pride; Robert J. Hughes; Jack R. Kapoor  出版社:Cengage Learning  裝訂:平裝
Join the authors who have an extensive record of teaching success in today's Introduction to Business course with the fifth edition of the best-selling FOUNDATIONS OF BUSINESS. This up-to-date, compre
出版日:2016/01/01 作者:Thomas Nechyba  出版社:Cengage Learning  裝訂:精裝
Present microeconomic theory as a way of viewing the world with MICROECONOMICS: AN INTUITIVE APPROACH WITH CALCULUS, 2E. This book builds on the basic economic foundation of individual behavior. Each
優惠價: 1 1380
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出版日:2016/01/01 作者:Russell B. Devore  出版社:Cengage Learning  裝訂:平裝
You can develop the essential quantitative skills you need to succeed in today's exciting, growing field of renewable energy, no matter what your current level of math skills, with DeVore's helpful PR
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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