This book presents the topic of revenue management from a managerial accounting and financial management perspective. Its audience includes finance and accounting executives and managers, CPAs and con
Revenue is the 'top' line on the income statement and is the fundamental driver of business success. It is essential that managers and executives understand the complexities involved with recognizing
The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to con
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing str
As change goes, technology implementation is as big as it gets. Technology is a breathtaking investment. A typical ERP effort often takes 2-3 percent of revenue and a heck of a lot of work, devouring
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing str
Sales Training Basics recognizes the need to focus on top-line revenue through proven and cutting-edge techniques for improving sales team performance. This book offers practical and field-tested advi
In most board rooms today, the pressure to continuously shrink the distance from gross revenue to net operating profit and consistently improve ROIC is acute. Many have realized and many more are beg
Prepare for a successful career in medical billing and insurance processing or revenue management with Green's UNDERSTANDING HEALTH INSURANCE: A GUIDE TO BILLING AND REIMBURSEMENT, 2020 Edition. This
