Cengage Learning's Natural Hazards and Disasters brings course concepts to life with interactive learning, study, and exam preparation tools along with market leading text content for introductory ear
Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and
Database Principles and Design provides students and practitioners with a thorough grounding in theoretical principles before then providing them with the tools required to implement practical systems
Illustrated by color photographs, this high school textbook introduces the six core standards of marketing, and applies simple economic concepts to the athletic shoe market, concert ticket sales, tele
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text an
EXPLORING ENTREPRENEURSHIP, a 352-page text with student data CD, provides a pleasing visual presentation and uses relevant examples to make the material engaging for students. Designed for middle/jun
MULTIMEDIA AND IMAGE MANAGEMENT prepares students for a business world in which they will be expected to use business-standard software applications and to complete projects and solve problems. The a
Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia su
During the last decade Ecotourism was seen as a concept that was situated at the centre of tourism?s new research paradigm, reflected by the search for new forms of tourism products. These days, with
Here's what you've been searching for -- a book that provides focused coverage of banking and financial systems. Students learn the importance of money and interest, negotiable instruments, mortgages,
Today's job market is moving rapidly, and those who succeed are those who have a strategy. Your skills, interests, personality and values all play an important role in your career choice. Career Pla
This book enhances the opportunity for career success by targeting fundamental skills needed in today's workplace. Covering topics such as changing a bad attitude, building relationships, and seeing o
The Globalization of Tourism & Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism & hospitality industry.
This text, used with a site license in a lab setting, is designed to develop speed and accuracy in entering alphabetic and numeric data using the keypad and top row. Users must already know the alpha
Marketing & Essential Math Skills concentrates on developing the basic math skills used in entry-level marketing positions. Students learn math skills in context as they complete activities dealin
Change and uncertainty have become an inevitable part of life, the world is more turbulent than it used to be, and is susceptible to rapid and often unpredictable change, creating the need for more cr
This book explores how school leaders can develop responsive, personalized, and differentiated classrooms classrooms in which teachers attend to the learning needs of a particular student or small gro
This book provides a basic understanding of legal vocabulary for the administrative personnel in a legal office. Over 900 terms commonly used in the legal profession are included. Users will learn t
This book is intended as a supplement for undergraduate courses in Kinematics or Dynamics of Mechanisms, taught in Mechanical Engineering departments. As a MATLAB? supplement, it can be used with any
Explore the foundations of business law as well as the application of legal concepts to everyday life. LAW FOR BUSINESS AND PERSONAL USE, COPYRIGHT UPDATE, combines strong content and interactive tech
SUCCESS SKILLS focuses on how to learn; thinking and communication skills; and technology and information management. Users learn success strategies required in today's academic and workplace environm
This book enhances the reader's opportunity for career success by targeting fundamental skills. How to Find and Apply For a Job is the perfect reference users will refer to time and time again. Cover
The Laboratory Manual is a valuable tool designed to enhance your lab experience. This comprehensive workbook tests students' knowledge and reinforces learning of text content. Job sheets for each uni
Boyer/Verma's breakthrough text meets today's student and instructor's needs and redefines the marketplace. Their text is briefer than most, taking all of the vital core concepts and building upon the
This brief text assists students in understanding Rawls' philosophy and thinking so they can more fully engage in useful, intelligent class dialogue and improve their understanding of course content.
This book allows a school to use a common text for two key subjects: thermodynamics and fluid mechanics, with a short introduction to heat transfer. Taking a well-balanced approach, the authors clearl
This workbook is designed to give students realistic experience in keeping accounting records for a small business. Featuring pages perforated for easy removal, the volume contains background informat
Creative Resources for Infants and Toddlers Series is a cluster of resources divided by child-care center and classroom criteria. This series explores child development at the critical stages of life
The emphasis on high quality personnel recruitment is fast becoming a key concern in today's business environment. Organizations are moving away from what was traditionally a lottery when recruiting s
Spiegel (marketing, Northwestern U.) and Jones (marketing, Ferris State U.) show how to market products and services using the Internet and how to integrate marketing across all media. They describe c
Total Car Care is the most complete, step-by-step automotive repair manual you'll ever use. All repair procedures are supported by detailed specifications, exploded views, and photographs. From the si
From rock and pop to hip-hop and jazz, students listen up as this simulation demonstrates how accounting principles perform within a departmentalized merchandising business organized as a corporation.
Organizations and Technical Change examines the social and managerial processes behind the adoption of new technology. Expanding on his earlier book, Managing the Adoption of New Technology, David Pre
Providing students with real-world applications and scenarios, this text combines all of the tools of Microsoft Office. Organized into distinct modules, this text provides the freedom to pick and cho
Literature ? through both its texts and its authors ? has often been an important inspiration for tourists. And tourism, in turn, has long inspired literature. Through analysis of literature from Nort
Drurys Management & Cost Accounting is the market-leading European text on management accounting and is a comprehensive authority on all aspects of the subject. The book has been streamlined and s
