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Trade-Off ─ Why Some Things Catch On, and Others Don't
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出版日:2010/08/17 作者:Kevin Maney; Jim Collins (FRW)  出版社:Crown Publishers  裝訂:平裝
A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumb
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