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This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of

This book features examples of different types of custom-designed lettering - from digital typefaces to printed matter and handwriting - and their practical applications. When we read, our brain is decoding a series of abstract symbols and synthesising the results into complex ideas. Really, then, we see before we read.We recognise the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualise a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills.This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients an

It's hard not to give in to the magic of pop-up books. Everyone, adults and children, we can not stop marveling each time we turn a page and suddenly something is built in three dimensions before our

In this volume on men’s clothing, part of our series on fashion patternmaking techniques by renowned author and designer Antonio Donnanno, readers will acquire the technical and stylistic knowledge they need to ensure their sartorial creations are technically flawless and stay fresh and new. After an introduction to the essential patternmaking tools, basic fabric notions, anatomy and measurement of the male body, industrial sizes and tailoring terms, the author describes in detail and step by step the making of patterns, covering a wealth of types of men’s garments for all lifestyles and circumstances: from shirts to jackets, waistcoats, trousers, knitwear and underwear. All is presented with clear and easy-to-follow instructions and illustrations which indicate the author’s long experience both as a teacher and as a consultant to international firms and pattern publishers.Aimed at professional tailors, teachers and students, sewing lovers and industrial sample makers, this new volume

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee th

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and con

Best examples and uses of typography in motion for the digital environment.Typography for the Screen features a wealth of creative typography projects for the digital screen, such as motion graphics, webpage design, and conceptual experiments, and explores typographic application in visual and information hierarchies within the digital screen environment. Exclusive interviews with designers and design studios integrate different knowledge and design philosophies, constituting a true source of inspiration for designers and students. It includes QR codes with links to the designers' videos and webpages with examples of the fonts they use.

The duotone printing technique can either apply two shades of the same colour, black and one tint, or two different colours. This process brings out middle tones and highlights, and its results are vi

Intended for creative professionals and amateurs alike, this book offers 100 tips, resources and techniques for those who want to take their drawing skills to the next level. Through the work of conte

This book presents an eclectic selection of a hundred graphic design projects that are drawn from a wide variety of areas and incorporate three-dimensional effects. Through using 3D tools, each of the

The result of extensive research centred on the latest designs optimised for the screens of mobile devices, the Power of Touch looks at over a hundred projects that showcase the functionality and acce