Sloane stresses the importance of innovation and creativity in modern business to help organizations secure competitive advantage over rivals. He also demonstrates the importance of setting out a cle
* Highlights the hazards facing intellectual property protection in the information age.* IBM estimates profits from licensing technologies in 2000 were $1.5 billion.* US pharma industries estimate l
Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertisi
