Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and
These days, most companies find themselves having to tender or bid for new contracts and clients. It’s now part of the business landscape - companies simply have to be good at tendering and pitching i
We all depend on banks. They help us save and they help us spend. Yet for many they represent everything that's wrong with the world of finance. Poor service, high fees, creaking IT infrastructure, an
In 1998, Ma Huateng co-founded Tencent Inc, starting with the company’s QQ instant messaging tool that became a huge hit in China. Under Ma’s leadership, Tencent has moved into web portals, social net
Today, Jack Ma (Ma Yun) is one of the giants of the Internet world. His company, Alibaba, has become the world’s largest e-commerce platform. The rise of Jack Ma and Alibaba is integral to the rise of
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-C
The deconstruction of the traditional workplace hierarchy, the abandonment of performance appraisal, the impact of millennials/generations Y and Z, all point to a substantial revival of teams and team
Information overload, a full mailbox, too many balls in the air, on the bounce, heavy workload. There are many ways to describe the chaotic life some of us live in and work. But if we get a better str
The best way to secure yourself against being ‘let go’ in the modern economy is to rise to a level within the corporation where you are making the strategic decisions, not bearing the brunt of their c
Responsible businesses are economic institutions which are committed to the values of our society. But it turns out that not all companies making that claim really have respect for human rights, decen
This book explores and demonstrates the transformative learning experiences that organizations and their leaders can derive from the arts. It is through the arts that we have always explored our human
This book provides a practical, three-step plan for women who want to create a life where running your own business and having a family do not exclude one another. The author – a ‘business mum’ hersel
On December 22nd 1972, the world discovered that sixteen of the forty-five passengers of the Uruguayan Air Force plane that had crashed in the Andes seventy days earlier, were still alive. Nobody coul
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary sk
The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world’s greatest brands, including
There is no way back. Change is everywhere – in society, politics, business – and it is turbulent. Existing structures are being dismantled and new ways of competing (and collaborating) are being form
What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sal
How engaged are your employees, really? Companies talk about employee engagement and they accept its importance, yet strangely, they adopt outdated methods when analyzing and measuring engagement. Lea
In this groundbreaking book, Rene Carayol, leading business guru and executive coach, shares the magic and simplicity of his SPIKE (Strengths Positively Identified Kick-start Excellence) philosophy. I
This groundbreaking and highly visual book presents a framework on how to relate to these times of technological uncertainties. The author, a serial entrepreneur, technology investor and futurist, arg
Human creativity has been one of the fundamental drivers of civilization and progress-solving immense problems, creating opportunities and overcoming enemies like no other force. Often it has baffled
In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization m
The change in technology in the last century has driven a massive development in organisations and in society. The so-called Fourth Industrial Revolution demands new approaches to leaders and to leade
In today's business world, change of many kinds technological, economic, social, and environmental is outpacing the ability of organizations to predict it and manage it. As a result, the single most i
Apple, Starbucks, Amazon, Zara, McDonald’s – these are some of the brands and companies that are at the forefront of today’s global economy. They are embedded in virtually every city and town. But whe
The future of business will be all about \"business as unusual.\" The rising wave of new technology in particular will mean companies and individuals will experience change at a rate and sca
This is an engaging collection of aphorisms and stories about the things that can get better with age. It offers an insightful and at times humorous look through the looking glass of aging. Because pe
There is a huge appetite among the thinking professionals for ways to extend their quality and quantity of life through work. We are living longer and want to ensure we build our cognitive fitness thr
Knowledge and expertise are highly valued in today's business world. These values are introduced at an early age by our education system, and at work, we are assessed based on what we know, on having
In this counter-intuitive book for managers, the author argues that no one is perfect and that success as a leader is not about being perfect and always doing the right thing; it is about accepting yo
