DescriptionThe new, eight-level course that teaches business English and business skills Business Partner gives students the practical training they need to bridge the gap between the classroom and th
DescriptionThe new, eight-level course that teaches business English and business skills Business Partner gives students the practical training they need to bridge the gap between the classroom and th
This textbook is ideal for MATLAB/Introduction to Programming courses in both Engineering and Computer Science departments.Engineering Computation with MATLAB introduces the power of computing to engi
This text is designed to provide instructors with a convenient single text resource for bridging between general and algebraic topology courses. Two separate, distinct sections (one on general, point
Based on the recommendations of the Linear Algebra Curriculum Study Group, this introduction to linear algebra offers a matrix-oriented approach with more emphasis on problem solving and applications.
Considered a classic by many, A First Course in Abstract Algebra is an in-depth introduction to abstract algebra. Focused on groups, rings and fields, this text gives students a firm foundation for mo
Helps students “get the idea” through an extensive built-in guidanceMore than 300 completely worked examples introduce concepts and demonstrate problem-solving techniques.Matched Problems accompany ea
In this fourteenth edition, Statistics for Business and Economics continues to help students see the relevance of statistics to their own careers through examples from various business functionalities
NEW! Chapter on Structural Equation Modeling and Path Analysis to help students understand how to complete the set of univariate and multivariate statistical techniques commonly used in marketing rese
New Keystone, designed for students aged 10 to 14, is the third edition of the highly successful reading and language development program. It offers scaffolded, sustained instruction combined with an
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and
What is Impact Issues?Impact Issues is a 3-level course that helps students develop presentation and discussion skills using high-interest topics. Each of the 20 units (each unit has 4 pages) features
What is Impact Issues?Impact Issues is a 3-level course that helps students develop presentation and discussion skills using high-interest topics. Each of the 20 units (each unit has 4 pages) features
What is Impact Issues?Impact Issues is a 3-level course that helps students develop presentation and discussion skills using high-interest topics. Each of the 20 units (each unit has 4 pages) features
With nearly 4,500 exercises, Discrete Mathematics provides ample opportunities for students to practice, apply, and demonstrate conceptual understanding. Exercise sets features a large number of appli
Microeconomicsexposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing
For courses in computer/network securityBalancing principle and practice―an updated survey of the fast-moving world of computer and network securityComputer Security: Principles and Practice, 4th Edit
■ 內容簡介For courses in basic electronics and electronic devices and circuitsA user-friendly, hands-on introduction to electronic devices filled with practical applications and software simulationElectro
DescriptionBritish English/Classic Old Major, the boar, dreams of farms run by animals for animals, with liberty and equality for all. When the animals of Manor Farm, led by the pigs Napoleon and Snow
DescriptionAmerican English/Contemporary The Tesseract is a very powerful weapon and Loki plans to use it for an attack on Earth. Who can protect the Tesseract and save our world from the angry Asgard
DescriptionBritish English/Contemporary The Doctor and his companion, Clara, are on the most beautiful train in history, speeding past the stars of the future. But something terrible is killing the pa
DescriptionAmerican English/Contemporary The older son of Odin, King of Asgard, is strong and brave ― but also proud and thoughtless. When Thor’s actions put Asgard in great danger from its enemies, O
DescriptionBritish English/Contemporary Alone, without the Doctor, Clara discovers a new danger from another dimension. But how do you hide when even the walls give no protection? People need help and
DescriptionAmerican English/Contemporary When Peter Quill finds the Orb, he doesn’t know that it is a stone with unimaginable power that everyone is looking for. Soon he is being chased by outlaws and
DescriptionAmerican English/Contemporary The Tesseract is a very powerful weapon and Loki plans to use it for an attack on Earth. Who can protect the Tesseract and save our world from the angry Asgard
DescriptionBritish English/Contemporary Alone, without the Doctor, Clara discovers a new danger from another dimension. But how do you hide when even the walls give no protection? People need help and
DescriptionBritish English/Contemporary The Doctor and his companion, Clara, are on the most beautiful train in history, speeding past the stars of the future. But something terrible is killing the pa
DescriptionAmerican English/Contemporary The older son of Odin, King of Asgard, is strong and brave ― but also proud and thoughtless. When Thor’s actions put Asgard in great danger from its enemies, O
DescriptionAmerican English/Contemporary When Peter Quill finds the Orb, he doesn’t know that it is a stone with unimaginable power that everyone is looking for. Soon he is being chased by outlaws and
DescriptionBritish English/Contemporary Mark Sway is eleven and he knows a terrible secret. He knows where a body is hidden. Some secrets are so dangerous that it’s better not to tell. But it’s just a
Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Manag
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e , the perfect textbook for students taking their first hospitality or tou
This comprehensive text explores contemporary geographic topics and perspectives relating to the world economy. The authors provide a strong theoretical and practical foundation for understanding the
For courses in Python ProgrammingIntroduces Python programming with an emphasis on problem-solvingNow in its Third Edition, Practice of Computing Using Python continues to introduce both majors and no
A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best
The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in market
■ 本書特色● Integrated coverage of new C# 6 functionality.● C# 6 new language features appear throughout the book and each occurrence is marked with a “6” margin icon● All material is updated for use with
For Statics Courses.A Proven Approach to Conceptual Understanding and Problem-solving SkillsEngineering Mechanics: Statics excels in providing a clear and thorough presentation of the theory and appli
For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possibl
