The Scripture Code

This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate automated reports with PowerPoint, to extract datasets from Wikipedia, and to create interactive analytics Web apps. Alongside these practical projects, this book provides hands-on coding exercises, case studies, the essential programming tools and the CRISP-DM framework which you'll need to kickstart your career in business data analytics.The different chapters prioritize practical understanding over mathematical theory, using realistic business data and challenges of the Junglivet Whisky Company to intuitively grasp key concepts and ideas. Designed for beginners and intermediates, this book guides you from business data analytics fundamentals to advanced techniques, covering a large number

This book provides an in-depth roadmap for qualitative research methods and data analysis across disciplines using ATLAS.ti. It encompasses and rationalizes key qualitative research concepts and methods with innovative frameworks to enrich the reader’s understanding of qualitative research methods and data analysis. The book contains multiple real-world projects that assist readers in developing conceptual and theoretical knowledge, as well as gaining insights from fieldwork, visualizing data collection, analysis, and methodological interpretations.This easy to use book provides a pragmatic approach to qualitative methods, proficiency in capturing field observations, user-friendly steps to data analysis starting from transcription, preparation of data, reading and identification of quotations, coding, memoing, commenting, code groups, creating smart codes and groups using set, semantic, and proximity operators resulting in generating numerous insightful thematic reports in avariety of

Carolyn’s parents did not, after all, make genomics history by synthesizing her genome in a lab. She has known she is the "Human Hoax" ever since a high school genetics exercise revealed she has triso

This book explores the practicality of using the existing subsurface geology on the Moon and Mars for protection against radiation, thermal extremes, micrometeorites and dust storms rather t

Since the invention of the telescope 400 years ago, astronomers have rapidly discovered countless celestial objects. But how does one make sense of it all?Astronomer and former NASA Chief Historian St

This book summarizes the evolution of carnivorous mammals in the Cenozoic of South America. It presents paleontological information on the two main mammalian carnivorous groups in South America; Metat

Colorectal Surgery has continued to experience tremendous growth in both the community and academic settings over the past few years. The recent increase in demand for colorectal specialists has been

The International Astronomical Union (IAU) was founded in 1919, in the wake of the First World War, together with its sister Unions in related natural sciences. It will thus turn 100 years in 2019. Written by a mixed team of insiders and outsiders, this book presents the IAU in the changing context of the historical, scientific and technological development of astronomy during the past 100 years.While much important scientific progress took place already before 1945, the book naturally focuses on the accelerating evolution during the second half of the century. In the past few decades, the previously narrow IAU focus on organising professional astronomy has broadened to include societally relevant activities such as addressing the hazard of asteroid impacts, the planetary status of Pluto in the Solar System, and the hugely successful International Year of Astronomy. Most recently, it is spearheading a combination of science literacy and public outreach.The book will be of interest to p