Media and mass communication helps in the dissemination of information to the general public. This can be done via newspapers, radio channels or the television. The main theories associated with this
Human behavior is a complex field of study. Social science is a widely studied academic discipline which aims to study the society in a holistic manner. This involves an in-depth study of the behavior
Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a
Mechanical engineering studies the principles of engineering, physics and materials science in order to design and create mechanical systems. The core aspects of this subject are structural analysis,
This book on supply chain and operations management discusses the various methodologies for effective business management. Supply chain is concerned with the efficient management of logistics with res
Analytical chemistry studies the various elements that compose matter. It is focused on the separation, identification and subsequent analysis of matter. Case studies presented in this book discuss bo
Social Psychology is an emerging field of study which deals with the alteration of human behavior by the actual or perceived presence of others. It falls under the umbrella of behavioral science. This
Innovation management is a significant aspect of business. It includes the innovation in the area of products as well as organizational innovation. Brainstorming, project and portfolio management, etc
This book elucidates the concepts and innovative models around prospective developments with respect to concrete structures. In order to build better structures it is important to include stability an
Chemical biology is a fast growing inter-disciplinary field, with contributions from the fields of chemistry, biology, and physics. It involves the study and use of chemical principles to modulate bio
Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book
Industrial engineering is a multidisciplinary scientific field that aims to integrate the engineering theories and concepts and management techniques to solve & manage complex processes and ensure eff
This book is aimed at providing a detailed analysis of hospitality and tourism industry and their development in a global perspective. Hospitality and tourism industry has become an integral part of w
The increase in transportation systems has fueled the growth of traffic engineering. Traffic safety, counter-measures for road traffic accidents, etc. are some of the important areas wherein the focus
Distance education has become a very significant field of study with the growing demand for more flexible and innovative modes of learning and instruction in the present scenario. Students and profess
This book elucidates the concepts and innovative models around prospective developments with respect to industrial engineering and manufacturing technology. The objective of the topics covered in this
Chemical engineering has significant industrial applications as it concentrates on the integration of physical and life sciences. This book unravels the recent studies in the field of chemical enginee
Tourism as an industry has witnessed a boom over the years. It has a direct influence on the economy of a country. Discussed in this book are topics like destination development, management, etc. Thi
International tourism is a gateway to promote the culture and heritage of a place among people belonging to different regions. The topics included in this book on international tourism, such as invest
Business ethics and organizational behavior are closely related. Maintaining an accepted form of organizational behavior involves following the right business ethics and morals which affects the image
Most of the gadgets and devices we use in our day to day life are made of various electrical components. The scope of electrical engineering is vast, as it branches out into significant sub-fields lik
Ubiquitous computing is an advanced field of study in the discipline of computer science. It deals with the concept of pervasive computing, i.e., allowing users to use any device or any location for c
Hospitality industry is a rapidly expanding economic sector. The role of hospitality in tourism has furthered its significance in the modern times. This exclusive book collates researches and case stu
Science and technology have progressed swiftly over the past two decades. The applications of wireless networks and mobile computing have grown exponentially, especially in the industrial sector. This
Digital learning has revolutionized the field of education and has bolstered in developing new modes of disseminating knowledge. It primarily deals with providing the content over a digital platform.
Supply chain and logistics management is a vast field of study which involves planning of storage of raw materials, effective flow of goods and services, customer order processing, maintaining stock i
This book covers advanced information on construction, surveying and civil engineering. Written by an experienced team of experts, it covers the key areas of construction technologies and practices, a
This book aims to provide a comprehensive overview of semiconductor materials and devices. The objective of the text is to give an in-depth analysis of semiconductor materials, physical and electrical
This book is aimed to provide a comprehensive insight into the field of computer science. Computer science is a multidisciplinary field that incorporates both theory and applications of computations.
This book provides students with a clear and thorough presentation of the concepts and applications of structural engineering. The text aims to focus on design and framework of a structure. The text d
Modeling and simulation is a well-established branch in engineering which uses various numerical and computational models to compute and collect data as a basis for planning, designing and analysing.
