Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visu
Railway engineering is a branch of engineering which integrates the theories and concepts of diverse branches of engineering, such as civil engineering, mechanical engineering, electrical engineering,
Energy conservation has become a very significant discipline in the wake of diminishing reserves of conventional energy sources and renewable energy sources not being harvested to their fullest potent
E-learning has proven to be an increasingly effective strategy in the education sector. But the efficacy of the usage of any technology depends on how it is utilized. This book includes some of the vi
Data mining is an important branch of computer science and information technology management that deals with the discovery and analysis of datasets. This book covers in detail some existent theories a
Cognitive learning is an interdisciplinary field combining principles of psychology, artificial intelligence, neuroscience, etc. to devise effective learning methods. This book traces the progress of
Cloud computing has provided the state-of-the-art platform for storing and sharing information and databases between multiple users. This book explores the latest developments in cloud computing techn
Language has a significant influence on any society. This influence is studied under the field of linguistic anthropology. The communication between individuals and groups, religious beliefs, social i
E-Learning or electronic learning refers to the practice of teaching and learning using digital technology and multimedia. E-Learning technologies use flash and PowerPoint software to develop interact
This book discusses the fundamental as well as modern approaches of communication studies. It describes in detail the various concepts and application of this area in the modern scenario. Communicatio
The impact of mass media is extensive as it reaches out to enormous populations at the same time. It also influences the society and culture. It helps in developing an informed society and building b
Management science studies the management, supervision and overseeing of an asset. It plays a major role in decision-making. This book on management science takes into account the measurement and admi
This book is a compilation of chapters that discuss the most vital concepts and emerging trends in the field of civil engineering. Thoroughly elucidated in this book are significant concepts of constr
Mobile and wireless network systems play a very crucial role in modern communication systems. This book is a compilation of various case-studies and researches that analyze the performance of differen
