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A Step-By-Step Guide To Writing Copy That Sells

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Brand Storytelling:Crafting Compelling Narratives that Resonate with your Audience(電子書)
出版日:2026/07/14 作者:Gladys LAM  出版社:香港城市大學出版社  裝訂:電子書
A practical guide to brand storytelling, exploring neuroscience, principles, and a step-by-step framework. This book blends academic insights with real-world expertise, offering readers a unique perspective on business and creativity.
優惠價: 7 666
Mathematical Methods for Physics(電子書)
出版日:2009/11/30 作者:Felix Lee  出版社:國立清華大學出版社  裝訂:電子書
Summary This book is a written version of a lecture course that I have conducted over anumber of years at National Tsing Hua University on the subject of mathematical methods for physics In response to student requests, once and again, the main purpose of the book is devoted to motivate students to feel free to study mathematics independently The book is intended to provide advanced undergraduate and beginning graduate students in physical science with the most fundamental tools and important background which they will need in the advanced studies It contains a lot of physical examples appearing in many remarkable reference books, or bursting out in my research career All examples have been carried out step by step as clear as possible Through the numerous illustrations readers may become familiar with the basic outlook of mathematical methods for physics, recognize the skillful techniques in general, and enable to apply or to extend to advanced problems
優惠價: 7 678
The Many Matters of Life(1): A Reflection on Character, Choices, and the Everyday Wisdom of Living(電子書)
出版日:2025/08/01 作者:Venerable Master Hsing Yun  出版社:佛光文化事業有限公司  裝訂:電子書
內容簡介 "In every matter, a lesson; in every step, a chance to grow." The Many Matters of Life is a collection of heartfelt reflections on how to live with wisdom, kindness, and purpose. Drawn from the teachings of Venerable Master Hsing Yun, each short article explores the choices we make, the relationships we build, and the values that shape our lives. More than just inspiration, this book serves as a practical guide to applying the spirit of Buddhism in everyday life. Through stories, examples, and thoughtful reminders, it shows how the Dharma can be lived, not only in temples, but in our homes, workplaces, and communities. A book to keep close. Read a page, reflect a little, and practice a little every day. 目錄 Table of Contents Acknowledgments.....................................................................iv About Venerable Master Hsing Yun..........................................viii Translator’s Introduction...........................................................x Forewor
優惠價: 7 175
Three Margins of Labor Supply and Policy Analysis 勞動供給三維與政策分析(電子書)
出版日:2017/05/01 作者:賴志芳 Chih-Fang La  出版社:索引數位股份有限公司  裝訂:電子書
This dissertation decomposes labor supply into three margins step by step and studies the relative effects of two adverse labor market institutes on labor supply. Labor supply in Europe declined about 30% relative to the US over the past 3 decades. The decline in labor supply comes from both hours worked per worker and employment. Some studies attributed the declining hours worked to higher labor taxes, while other studies accredited high unemployment rates in Europe to generous non-employment benefits. Fang and Rogerson (2009) is the only exception which incorporates two margins of labor supply. Fang and Rogerson (2009) embedded working hours into Pissarides matching model and found that higher labor taxes decrease both hours per worker and employment. The first essay of this dissertation starts from Fang and Rogerson (2009) to compares the relative effects of increases in labor taxes and non-employment benefits on hours per worker and employment and quantifies them.
優惠價: 7 221
Bilingual development and literacy learning:East Asian and international perspectives(電子書)
出版日:2012/07/01 作者:Norbert FRANCIS  出版社:CityUniversityofHongKongPress  裝訂:電子書
Understanding how the Chinese writing system illustrates universal design features of writing and literacy learning, as well as how it differs from alphabetic literacy, has become one of the cutting edge areas of research in the cognitive sciences. A major part of this book is devoted to the presentation of a series of proposals for collaborative research with investigators working in East Asia on cross-writing system comparisons and bilingual literacy—Comparing alphabetic and morpho-syllabic literacy. The part that corresponds to "International perspectives" proposes new avenues in research on problems of bilingualism shared by speakers of all languages. With a broad survey of research advances drawing from recent investigations, this book will provide non-specialist readers with examples of how the relevant concepts might be applied to practical problems-age of acquisition effects in first and second language development; analysis of language attrition and asymmetries of different k
優惠價: 7 546
Subjective Writing in Contemporary Chinese Literature(電子書)
出版日:2020/09/01 作者:Jin Siyan  出版社:香港中文大學出版社  裝訂:電子書
Translated from the original French publication, this book provides a comprehensive analysis of twentieth-century Chinese literature and examines the relationship between Chinese literary theory and modernity. Jin Siyan surveys the work of leading writers including Zhang Ailing, Bei Dao, and Mu Dan. She seeks to answer some fundamental questions in the study of Chinese literary history, such as: How does contemporary Chinese literature go from historical narrative to the narrative of the I, where rhythm and epic merge into writing, and where the instinctive load of the rhythm substantiates the epic? What are the steps and the forms of mediation that allow such a transition? Is the subject the only agent of the transition? What is its status? What is the role of poetic language that led to the birth of the subject and which separates it from empiricism? What are the difficulties faced by Chinese writers today? Young Chinese writers set off in search of a totally new writing to rediscove
優惠價: 7 1092
English Explained: A Guide to Misunderstood and Confusing Elements of Grammar(電子書)
出版日:2020/05/11 作者:Steve Hart  出版社:香港大學出版社  裝訂:電子書
English Explained explores the areas of English grammar that are most affected by misinformation and confusion and supplies the learner with the knowledge to finally grasp the workings of this multifaceted language. The fifty sections of English Explained cover the misunderstood, the misleading, and anything that appears to break the standard grammar ‘rules’ we are all taught. The book has been written, in the first instance, for teachers and prospective teachers (TESOL/TEFL) whose first language is not English. A key aim of the book, then, is assisting both students and teachers on a practical level by equipping them with the knowledge and the awareness to answer any challenging questions a teacher or an enquiring student may pose over the course of an English class. It will also prove invaluable to students of all disciplines who seek a better grasp and understanding of English grammar—essential for achieving competency in both writing and reading.
優惠價: 7 616
Floral Mutter(花的低語 )(電子書)
出版日:2020/03/09 作者:Ya Shi 啞石  出版社:香港中文大學出版社  裝訂:電子書
The JINTIAN [今天] series of contemporary literature features new and innovative writing from mainland China and abroad. Titles in the series are edited by Bei Dao, Lydia H. Liu, and Christopher Mattison. A collaborative venture between Zephyr Press, the Jintian Literary Foundation, and The Chinese University Press, each bilingual title highlights the ever-changing literary culture of China while simultaneously expanding the English language with a wave of new voices in translation. “This collection of poems is an amazing clash of classical Chinese poetry, the New York School, postmodern cinema, and the inside of a singular heart-head. ‘Don’t worry. I’ve got no evidence here that can harm you,’ Ya Shi says, and it’s true, I’m not harmed by his tentative relationship with nature in his experimental sonnets, I’m not harmed by his dark humor or his fragmentary leaps into surprise. I’m too invested. Ya Shi deserves the ‘cardiac bang bang of literary fame’ he fears, and to Nick Admussen a
優惠價: 7 252
Pandemic Minds:COVID-19 and Mental Health in Hong Kong(電子書)
出版日:2024/04/10 作者:Kate Whitehead  出版社:香港大學出版社  裝訂:電子書
Pandemic MindsCOVID-19 and Mental Health in Hong KongKate WhiteheadThe COVID-19 pandemic was a global crisis that affected millions of lives and brought mental health challenges to the forefront. In Hong Kong, the situation was worsened by uniquely strict COVID-19 regulations, quarantine measures, and travel restrictions. The mental health issues associated with the pandemic did not end with the lifting of the mask mandate. On the contrary, the repercussions are only just beginning to surface and their impact will be felt for years to come.This eye-opening book tells the stories of ordinary Hongkongers who faced extraordinary challenges during the pandemic. Through a blend of first-person accounts, psychological insights, and hard data, it offers a compelling and accessible exploration of the toll that the COVID-19 pandemic has taken on mental health in Hong Kong.However, this book is not only a chronicle of suffering; it is also a guide to healing and hope. It offers practical advice
優惠價: 7 546
Developing the Heart:E.M. Forster and India(電子書)
出版日:2022/01/01 作者:Nigel Collett  出版社:香港城市大學出版社  裝訂:電子書
English novelist E.M. Forster wrote his last and best-loved work, A Passage to India, both as a paean to his love for India and as a tribute to the relationships he formed with Indians. Forster became entranced by the India of the Raj at a young age, and his love affair with the sub-continent, its princes, and peoples, was to last all his life. At his most socially transgressive, it was with Indians that Forster chose to connect and with whom he put into effect his belief in man’s duty to value friendship over state or ideology. His time in India was undoubtedly when he was at his most human and most vulnerable. At once a contemporary reflection on India’s rich history and a biographical retelling of Forster’s travels through the country in the early 1900s, Developing the Heart delves into the past to better understand the profound impact certain events and people had on his writing. In doing so, it allows readers to look on as Forster matures and softens over time in his behaviour
優惠價: 7 770
A Medical History of Hong Kong:1942-2015(電子書)
出版日:2019/11/29 作者:Moira M. W. Chan-Yeung  出版社:香港中文大學出版社  裝訂:電子書
To know where we are going, we must also know where we came from. This book gives an account of Hong Kong’s medical and health development from the Second World War to the present day, investigates how medical and health services grew and adapted as Hong Kong’s political and the socio-economic landscape—and the world beyond it—changed, and continued changing. The author is a clinician-scientist rather than a social scientist, her writing is therefore based on her first-hand knowledge of the changes in the Hong Kong medical and healthcare scene during the period 1942–2015, and the book has also been enriched by her meticulous research via the archives of available government publications, other literature, and media reports. This book is a sequel to A Medical History of Hong Kong: 1842–1941. ~~~~~~~ “This book presents an unbiased and scientific analysis of events which prompted the authorities and the public to consider, evaluate, and ultimately implement policies that resulted in
優惠價: 7 1008
安妮.勃朗特经典小说合集(全9册)(電子書)
出版日:2020/05/01 作者:Anne; Bronte  出版社:北京明天远航文化传播有限公司  裝訂:電子書
本套书包括《艾格妮丝·格雷3册》和《威尔德菲尔庄园的房客6册》共9册。《艾格妮丝·格雷》Agnes Grey is the debut novel of English author Anne Bront & euml; (writing under the pen name of Acton Bell), first published in December 1847, and republished in a second edition in 1850. The novel follows Agnes Grey, a governess, as she works within families of the English gentry. Scholarship and comments by Anne's sister Charlotte Bront & euml; suggest the novel is largely based on Anne Bront & euml's own experiences as a governess for five years. Agnes, her sister Mary, and their mother all try to keep expenses low and bring in extra money, but Agnes is frustrated that everyone treats her like a child. To prove herself and to earn money, she is determined to get a position as a governess. Eventually, she obtains a recommendation from a well-placed acquaintance, is offered a position, and secures her parents'permission. With some misgivings, she travels to Wellwood house to work for the Bloomfield family. The choice of central character a
定價:975 元
Sunday Sparrows (星期天的麻雀 )(電子書)
出版日:2020/01/02 作者:Song Lin 宋琳  出版社:香港中文大學出版社  裝訂:電子書
The JINTIAN [今天] series of contemporary literature features new and innovative writing from mainland China and abroad. Titles in the series are edited by Bei Dao, Lydia H. Liu, and Christopher Mattison. A collaborative venture between Zephyr Press, the Jintian Literary Foundation, and The Chinese University Press, each bilingual title highlights the ever-changing literary culture of China while simultaneously expanding the English language with a wave of new voices in translation. “Jami Proctor Xu’s exceptional translation of Song Lin’s lyric landscapes magically captures the poet’s original mind, offering readers an authentic experience of one of our generation’s great writers. A book to savor.” —Ari Larissa Heinrich, translator of Qiu Miaojin’s Last Words from Montmartre (NYRB, 2014) “Translation as poetry. That is the excellent way Jami Proctor Xu presents poetry by Song Lin. The impact of warm breath on my skin is an imprint forever. One will never forget it or erase it. Word
優惠價: 7 252
China:Five Thousand Years of History and Civilization(電子書)
出版日:2007/04/01 出版社:CityUniversityofHongKongPress  裝訂:電子書
This richly illustrated chronicle of Chinese civilization furnishes general readers and scholars alike with an authoritative overview of Chinese history, art and culture, from the pre-historic era to the early twentieth century, touching upon recurring themes and developments and synthesizing more than five thousand years of evolution and transition. Written with precision and flair by a host of leading academics from Beijing and Hong Kong, this single volume is a welcome addition to the study of world civilizations, a broad yet detailed chronological sweep through time. Every aspect of Chinese civilization is explained, interpreted, contextualized and brought to life with well-balanced commentary and photographic documentation. The result is a fascinating distillation of the past, an indispensable guide that renders the ancient past relevant to China today and to the rest of the world. Students of Chinese civilization will appreciate the detail of the research while lay readers, fro
優惠價: 7 504
Alice's Adventures in Wonderland 愛麗絲漫遊奇境(電子書)
出版日:2010/12/01 作者:Lewis Carroll  出版社:書林  裝訂:電子書
愛麗絲在夢境中不小心掉進了兔子洞,因為她跟著一隻看著懷錶自言自語的兔子走進到一個大洞裡,不過愛麗絲根本就不知道這個洞有多深,只知道在掉下去的時候她還睡了好一會,然後她喝了藥水身體就變小,吃了蛋糕身體就變大,變成巨人的愛麗絲流的眼淚變成了大池塘。書中還出現了和多多鳥、老鼠的賽跑大會、吞雲吐霧的大煙槍毛毛蟲、愛說教的公爵夫人、因為被紅心王后懲罰從此活在六點時刻的帽子商人,以及愛麗絲跟紅心王后比賽槌球時打得一塌糊塗的有趣內容。在奇怪的審判裡莫名其妙變成證人的愛麗絲,惹火了紅心王后。被判了死刑的愛麗絲該如何死裡逃生呢? Step through the original looking glass with Alice into a world much more complex and fantastic than you may have imagined, if you’ve only read newer abridged, watered down versions; a familiar world where old friends like the Mad Hatter and the Cheshire Cat still live, but a world that also abounds with strange characters like the Gryphon and the Mock Turtle, who sings the song of the Lobster Quadrille performed at the edge of the sea; a world caricatured in the unforgettable woodblock illustrations of the artist and humorist John Tenniel; a vivid and enchanting world beloved by young and old alike; a place that, once visited, can never be forgotten.
定價:99 元
The Part-1 Dictionary Writing and Pronunciation (spelled in English) of Traditional Chinese Characters with Radical Index Stroke No.1 - No.2 plus Radical-Characters(電子書)
出版日:2022/09/01 作者:JANE S. J. LIN(鄭淑真)  出版社:白象文化事業有限公司  裝訂:電子書
◎This is the Part-One (Radical Index - Stroke No. 1-2) of Twelve printouts from the on-line dictionary that is currently under developing. ◎This unprecedented, intelligent, convenient and useful Tool provides “Pin Yin” (spelled in English) of Traditional Chinese characters. ◎Along with Stroke-by-Stroke writings for each character’s Radical and additional strokes, it is possible to learn Chinese ubiquitously. The stroke-sequences for writing radical-characters are also included in a separate nineteen-page section with the order of radical stroke number and sequence. All the multiple ways of “Pin Yin” will also appear under multiple English letters. However, an unique sort key for the Last Name found in 百家姓 (the Hundred Family Surnames) is highlighted and used for grouping the same Last Name in Traditional Character with different Last Name in English. For example, 鄭 can be found as Cheng, Jeng and Zheng in all 3 places with Cheng marked as sort-key. Therefore, all 鄭s will be grouped u
優惠價: 7 140
Hong Kong Movers and Shakers(電子書)
出版日:2017/01/01 作者:Jane Houng  出版社:商務印書館(香港)有限公司  裝訂:電子書
Hong Kong is a colourful city where East meets West, lives are made and lost. Hong Kong superstar and world famous author, revolutionaries and philanthropists, emperors and pirates, generals and businessmen: this book comprises short biographies of people who have made history here. Meet Kung fu artist Bruce Lee, writer Chang Ai-ling, the Cantonese opera singer Sun Ma Sze-tsang and Sir Matthew Nathan who moved mountains to build Nathan Road. Discover how Doctor Manson shook up the medical world by proving that malaria was transmitted by mosquitoes, and how Reverend Carl Smith shook up local history by writing from the standpoint of Hongkongers. Jane Houng has selected thirty interesting characters from Hong Kong’s past and brought them to life for children. 本書特色: (1) 全書含30個名人小故事,涵蓋政府、教育、宗教、體育、文學、醫學、商業、娛樂等不同範疇,包括:胡文虎/胡文豹、張愛玲、張保仔、杜月笙、黎民偉、李小龍、新馬司曾、孫中山、香港第二十五任港督麥理浩 Sir Murray MacLehose等等。 (2) 精選不同範疇對香港有特殊貢獻的名人,用講故事形式,一一介紹每個人的生平和重要貢獻,名人來自不同國家,有英國、愛爾蘭、印度、緬甸、中國等,表現香港多元化的獨特性。 (3) 以純英文撰寫,
定價:208 元
植物畫的基礎:美國植物畫女王一步一步教你畫葉子花朵果實及更多(電子書)
出版日:2021/12/02 作者:溫蒂.霍蓮德  出版社:商周出版  裝訂:電子書
讓植物畫家提升功力的祕技,大師從”構圖”開始就不同。 美國權威書評BookAuthority評鑑: 超越時代,色鉛筆植物畫最優秀的書籍之一! 美國重磅級植物畫家────溫蒂‧霍蓮德Wendy Hollender 三十多年插畫經驗集萃而成的教學法 ★植物與動物類圖書第一名、粉彩暨水彩類排名前十大 ★美國亞馬遜讀者4.5顆星推薦 ★英國亞馬遜讀者4.5顆星推薦 A Step-by-Step Guide to Drawing and Painting 美國重磅級色鉛筆植物畫家,溫蒂‧霍蓮德Wendy Hollender集三十多年教學經驗,分享最精萃植物畫作品,她筆下的植物飽滿豐潤,栩栩如生,花朵皺褶柔美,根鬚拔土而生,葉脈乃神殿之柱,果實尤其讓人垂涎欲滴,形體色彩寫實而動人。 本書也是紐約植物園(NYBG)認證課程推薦讀物,作品範例和步驟解說超過350幀圖片,以小篇幅單元拆解基礎概念,從繪畫原則到素材主題,涵蓋植物畫的知識與你要畫的大自然事物,引導你運用油性和水性色鉛筆來作畫,溫蒂對明暗光影比例和重疊技法有獨到見解,畫出來的植物生動而細節豐富,畫中常有她與植物的生活筆記,閱讀本書您將可望循序漸進晉升畫家等級! 跟著溫蒂一起探索植物畫世界: 1. 觀察與欣賞每一種植物的可愛特點 2. 準備好自然色系的色鉛筆和必要工具 3. 設置良好光源以照明素材並掌握明暗 4. 練習九階明度條以畫出漸層且立體的植物 5. 從色相環來認識色彩如何對比與調和 6. 認識葉片、花朵、果實、根鬚的要點 7. 找一張桌子,拿起筆來開始慢慢畫 [台灣植物畫家和自然生態學者好評推薦] 北鳥|自然美學時光 李星瑤|色鉛筆畫家 克萊兒(森林裡的旋轉木馬)|水彩插畫家 呂麗秋(Rachel 愛畫畫)|植物插畫家 紀瑋婷|植物畫家 胖胖樹王瑞閔|植物科普作家 胡哲明|台大生態學與演化生物學教授兼所長、植物標本館館長;台大博物館群副總館長 陳坤燦|園藝研究家 黃瀚嶢|生態插畫家 鄭杏倩|植物藝術工作室 粉專版主 Hana陳蔚|花裡 FORi Flower花藝師 亞馬遜讀者評價: ● 這本書華麗無比,誠如溫蒂‧霍蓮德的植物畫作品一樣,光是翻閱就予人極大樂趣。可讀性高、架構清楚、且深具啟發,我照書中建議補齊作者推薦的鉛筆色號和畫紙……明度一直是我多年來的障礙,因為明度變化若沒掌握好
定價:525 元
教育原理(電子書)
出版日:2023/02/01 作者:宋武峰(Donald W. Sung)  出版社:白象文化事業有限公司  裝訂:電子書
◎根據學習者自身條件、生長環境,以及學習過程有關的各種原理,所發展出來的一套兒童教育理論。 ◎本書能使孩子的智力、情感以及人際關係,隨著成長和生理狀況的變化而不斷的同時發展。 ◎作者同時兼具法學博士、MBA、律師、會計師多種專業身分,中英對照,精闢解析。 The author is an attorney and C.P.A. Throughout his life, he has been questing and exploring common grounds for people and concluded that childhood education is the foundation for people, families, society, and the future of the world. He is very appreciative of the opportunities and education offered by society. In this book, he shares his principles of education as a giving back to society. 作者是位執業律師暨會計師。他一輩子在找尋人間的共通之處,得到兒童教育正是人們、家庭、社會及未來世界之基石的結論。他非常感激社會給他的教育和機會。在此書中分享了他的教育原理來回饋社會。 ●This book shows you ways to 這本書告訴你如何去 ‧Discover how people learn 發覺人們是怎麼學習的 ‧Guide our children 引導我們的孩子們 ‧Review effectiveness of education 檢討教育的效率 ‧Explore tools for education 探尋教育之工具 ‧Grow with children 與孩子們一起成長 ‧Introduce children to a wonder world 帶孩子們進入美妙的世界 Dedicated to parents, educators, learners, and leaders of the universes 獻給所有父母、老師、學生和領袖們
優惠價: 7 252
好萊塢A咖教你電影英文Film Everything:EZ TALK 總編嚴選特刊【有聲】(電子書)
出版日:2014/05/30 作者:EZ TALK編輯部  出版社:日月文化  裝訂:電子書
李奧納多狄卡皮歐、史嘉莉嬌韓森、安海瑟薇、小羅勃道尼、凱特布蘭琪等 22 位好萊塢巨星主演電影對白教學 帶你進入電影世界 跟著大明星學生活美語 擺脫字幕不是夢 特色一:巨星小傳,掌握娛樂新聞英文 第 86 屆奧斯卡影帝才剛揭曉,你知道馬修麥康納 (Matthew McConaughey) 除了《藥命俱樂部》(Dallas Buyer Club)還演過多少好電影嗎?本屆呼聲最高的入圍影帝--李奧納多(Leonardo DiCaprio),究竟和奧斯卡小金人擦身而過幾次?英文專文介紹 22 位好萊塢當紅影星,帶你深入了解 A 咖明星的好萊塢奮鬥史。 特色二:電影對白逐字翻譯,輕鬆學會道地口語 電影台詞常常有聽沒有懂?看了字幕還是霧煞煞!你知道電影字幕翻譯受到字數限制,許多意思都無法翻出來嗎?EZ TALK 精選 A 咖明星經典代表作,挑選實用又流行的電影對白完整呈現,逐字翻譯仔細講解,並附上生活對話範例,看完本書,你也能像大明星一樣自由自在說美語! Blue Jasmine《藍色茉莉》 茉莉與丈夫哈爾 (Hal) 帶朋友們到郊區別墅度假,這時有位男性友人和哈爾討論起生意的事,哈爾建議他需更改公司名稱,讓政府查不著。 Friend:Whenever I hear them, they’re one step ahead of the Justice Department. Just hope your house is not *bugged. 據我所知,他們總是能比司法部搶先一步,但願你的房子沒被監聽。 Jasmine:Oh, I never pay attention to Hal’s business affairs. I have no head for that sort of thing. 噢,我從不過問哈爾的生意,我對這些事情一竅不通。 * bug (v.) 監聽 ◎ have a head for sth. 對做某事很有天分 這裡的 head 解釋為腦袋。have a head for sth. 從字面意思來看,很有腦袋去做某件事情,就是在形容對於做某件事情很有天分。相反地,have no head for 就是對某件事情毫無天分、一竅不通。 A:Why did you decide to study accounting? 那時決定讀會計的
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