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第77 / 80 頁
Stars in Your Hand
滿額折
出版日:2022/09/20 作者:Kimberly Arcand  出版社:Mit Pr  裝訂:平裝
An illustrated guide to exploring the Universe in three dimensions.Astronomers have made remarkable discoveries about our Universe, despite their reliance on the flat projection, or 2D view, the sky has offered them. But now, drawing on the vast stores of data available from telescopes and observatories on the ground and in space, astronomers are using 3D technology to go beyond a flattened view of the cosmos. In Stars in Your Hand, Kimberly Arcand and Megan Watzke offer an illustrated guide to exploring the Universe in three dimensions, with easy-to-follow instructions for creating models of stars and constellations using a 3D printer and 3D computer imaging. Stars in Your Hand and 3D technology make learning about space an adventure. Intrigued by the stunning images from high-powered telescopes? Using this book, you can fly virtually through a 3D spacescape and hold models of cosmic objects in your hand. Arcand and Watzke outline advances in 3D technology, describe some amazing recen
優惠價: 79 659
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Mobile Wireless Communications
滿額折
出版日:2013/01/03 作者:Mischa Schwartz  出版社:Cambridge Univ Pr  裝訂:平裝
Wireless communication has become a ubiquitous part of modern life, from global cellular telephone systems to local and even personal-area networks. This 2004 book provides a tutorial introduction to digital mobile wireless networks, illustrating theoretical underpinnings with a wide range of real-world examples. The book begins with a review of propagation phenomena, and goes on to examine channel allocation, modulation techniques, multiple access schemes, and coding techniques. GSM and IS-95 systems are reviewed and 2.5G and 3G packet-switched systems are discussed in detail. Performance analysis and accessing and scheduling techniques are covered, and the book closes with a chapter on wireless LANs and personal-area networks. Many worked examples and homework exercises are provided and a solutions manual is available for instructors. The book is an ideal text for electrical engineering and computer science students taking courses in wireless communications. It will also be an invalu
優惠價: 9 2690
無庫存
出版日:2004/12/16 作者:Mischa Schwartz  出版社:Cambridge Univ Pr  裝訂:精裝
Wireless communication has become a ubiquitous part of modern life, from global cellular telephone systems to local and even personal-area networks. This 2004 book provides a tutorial introduction to digital mobile wireless networks, illustrating theoretical underpinnings with a wide range of real-world examples. The book begins with a review of propagation phenomena, and goes on to examine channel allocation, modulation techniques, multiple access schemes, and coding techniques. GSM and IS-95 systems are reviewed and 2.5G and 3G packet-switched systems are discussed in detail. Performance analysis and accessing and scheduling techniques are covered, and the book closes with a chapter on wireless LANs and personal-area networks. Many worked examples and homework exercises are provided and a solutions manual is available for instructors. The book is an ideal text for electrical engineering and computer science students taking courses in wireless communications. It will also be an invalu
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A Citizen's Guide to Artificial Intelligence
滿額折
出版日:2025/11/04 作者:John Zerilli; John Danaher  出版社:MIT Press Ltd  裝訂:平裝
A concise but informative overview of AI ethics and policy.Artificial intelligence, or AI for short, has generated a staggering amount of hype in the past several years. Is it the game-changer it's been cracked up to be? If so, how is it changing the game? How is it likely to affect us as customers, tenants, aspiring homeowners, students, educators, patients, clients, prison inmates, members of ethnic and sexual minorities, and voters in liberal democracies? Authored by experts in fields ranging from computer science and law to philosophy and cognitive science, this book offers a concise overview of moral, political, legal and economic implications of AI. It covers the basics of AI's latest permutation, machine learning, and considers issues such as transparency, bias, liability, privacy, and regulation.Both business and government have integrated algorithmic decision support systems into their daily operations, and the book explores the implications for our lives as citizens. For exam
優惠價: 79 901
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Time Travel Twins: The Roman Invasion
滿額折
出版日:2023/09/07 作者:Garry Parsons; Josh Lacey  出版社:Andersen Press Ltd  裝訂:平裝
Discover two sides of history with the Time Travel Twins!Twins, Scarlett and Thomas, are learning about the Romans at school. So Grandad uses his time machine to send them back to Roman Britain.Scarlett finds herself in a Roman camp and is chosen as a slave by the Emperor Claudius’s daughter, Antonia. The two become friends and Scarlett sees first hand the glamour and treachery of the Roman court.Thomas joins a rabble of local kids who hate the Romans. Their leader is a small red-headed girl called Boudicca. Even when the kids are overwhelmed and taken as slaves, Bou hatches another plan to attack the Romans.Will the twins find each other and escape, or will they both be stuck as Roman slaves for ever?
優惠價: 79 347
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A History of the Media in Ireland
滿額折
出版日:2012/08/16 作者:Christopher Morash  出版社:Cambridge Univ Pr  裝訂:平裝
From the first book printed in Ireland in the sixteenth century, to the globalised digital media culture of today, Christopher Morash traces the history of forms of communication in Ireland over the past four centuries: the vigorous newspaper and pamphlet culture of the eighteenth century, the spread of popular literacy in the nineteenth century, and the impact of the telegraph, telephone, phonograph, cinema and radio, which arrived in Ireland just as the Irish Free State came into being. Morash picks out specific events for detailed analysis, such as the first radio broadcast, during the 1916 Rising, or the Live Aid concert in 1985. This book breaks ground within Irish studies. Its accessible narrative explains how Ireland developed into the modern, globally interconnected, economy of today. This is an essential and hugely informative read for anyone interested in Irish cultural history.
優惠價: 9 2047
無庫存
出版日:2010/01/29 作者:Christopher Morash  出版社:Cambridge Univ Pr  裝訂:精裝
From the first book printed in Ireland in the sixteenth century, to the globalised digital media culture of today, Christopher Morash traces the history of forms of communication in Ireland over the past four centuries: the vigorous newspaper and pamphlet culture of the eighteenth century, the spread of popular literacy in the nineteenth century, and the impact of the telegraph, telephone, phonograph, cinema and radio, which arrived in Ireland just as the Irish Free State came into being. Morash picks out specific events for detailed analysis, such as the first radio broadcast, during the 1916 Rising, or the Live Aid concert in 1985. This book breaks ground within Irish studies. Its accessible narrative explains how Ireland developed into the modern, globally interconnected, economy of today. This is an essential and hugely informative read for anyone interested in Irish cultural history.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2005/09/08 作者:Jerrold H. Krenz  出版社:Cambridge Univ Pr  裝訂:平裝
Electronic Concepts provides a detailed introduction to modern microelectronics. Equal emphasis is placed on analog and digital circuits, and the applications of particular devices and circuits are described within the context of actual electronic systems. The author begins with an overview of several important electronic systems, discussing in detail the types of signals that circuits are used to process. In the following chapters, he deals with individual devices. For each device he presents a brief physical description and demonstrates the use of different models in describing the device's behaviour in a particular circuit application. SPICE computer simulations are used throughout the text to supplement analytic descriptions. The book contains over 500 circuit diagrams and figures, over 400 homework problems, and over 100 simulation and design exercises. It includes many worked examples and is an ideal textbook for introductory courses in electronics. Laboratory experiments are ava
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2000/02/28 作者:Jerrold H. Krenz  出版社:Cambridge Univ Pr  裝訂:精裝
Electronic Concepts provides a detailed introduction to modern microelectronics. Equal emphasis is placed on analog and digital circuits, and the applications of particular devices and circuits are described within the context of actual electronic systems. The author begins with an overview of several important electronic systems, discussing in detail the types of signals that circuits are used to process. In the following chapters, he deals with individual devices. For each device he presents a brief physical description and demonstrates the use of different models in describing the device's behaviour in a particular circuit application. SPICE computer simulations are used throughout the text to supplement analytic descriptions. The book contains over 500 circuit diagrams and figures, over 400 homework problems, and over 100 simulation and design exercises. It includes many worked examples and is an ideal textbook for introductory courses in electronics. Laboratory experiments are ava
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2021/04/30 作者:Allison B. Kaufman  出版社:Cambridge Univ Pr  裝訂:精裝
This handbook lays out the science behind how animals think, remember, create, calculate, and remember. It provides concise overviews on major areas of study such as animal communication and language, memory and recall, social cognition, social learning and teaching, numerical and quantitative abilities, as well as innovation and problem solving. The chapters also explore more nuanced topics in greater detail, showing how the research was conducted and how it can be used for further study. The authors range from academics working in renowned university departments to those from research institutions and practitioners in zoos. The volume encompasses a wide variety of species, ensuring the breadth of the field is explored.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2021/04/30 作者:Allison B. Kaufman  出版社:Cambridge Univ Pr  裝訂:平裝
This handbook lays out the science behind how animals think, remember, create, calculate, and remember. It provides concise overviews on major areas of study such as animal communication and language, memory and recall, social cognition, social learning and teaching, numerical and quantitative abilities, as well as innovation and problem solving. The chapters also explore more nuanced topics in greater detail, showing how the research was conducted and how it can be used for further study. The authors range from academics working in renowned university departments to those from research institutions and practitioners in zoos. The volume encompasses a wide variety of species, ensuring the breadth of the field is explored.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Economic Policy in Socialist Yugoslavia
90 折
出版日:2010/06/10 作者:Rudolf Bicanic  出版社:Cambridge Univ Pr  裝訂:平裝
This 1973 posthumous publication of Rudolf Bićanić's last work on the Yugoslav economy is a fitting tribute to a great Yugoslav of the pre-war era, who survived the revolution and made a notable contribution to the new Yugoslavia. Bićanić was a man of broad learning, equally at home as a geographer, an economist and a political scientist, who was also a man of affairs. His book provides a lucid survey of the economic development of Yugoslavia from 1918 to the 1970s. Bićanić discusses the three planning models used in post-war Yugoslavia - the centralized (1947–1951), the decentralized (1952–1964) and the polycentric (1965–1970) - and discusses the implications of these models in the context of Yugoslavia's industrialization. The book is not only essential reading for anyone wishing to understand Yugoslavia's economic background, but it also raises questions of general interest concerning the application of socialist principles to the industrialization of developing societies.
優惠價: 9 1462
無庫存
出版日:2008/03/17 作者:Tom Richardson  出版社:Cambridge Univ Pr  裝訂:精裝
Having trouble deciding which coding scheme to employ, how to design a new scheme, or how to improve an existing system? This summary of the state-of-the-art in iterative coding makes this decision more straightforward. With emphasis on the underlying theory, techniques to analyse and design practical iterative coding systems are presented. Using Gallager's original ensemble of LDPC codes, the basic concepts are extended for several general codes, including the practically important class of turbo codes. The simplicity of the binary erasure channel is exploited to develop analytical techniques and intuition, which are then applied to general channel models. A chapter on factor graphs helps to unify the important topics of information theory, coding and communication theory. Covering the most recent advances, this text is ideal for graduate students in electrical engineering and computer science, and practitioners. Additional resources, including instructor's solutions and figures, avai
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Understanding English Grammar ─ A Linguistic Introduction
90 折
出版日:2010/12/31 作者:Thomas E. Payne  出版社:Cambridge Univ Pr  裝訂:平裝
Language is primarily a tool for communication, yet many textbooks still treat English grammar as simply a set of rules and facts to be memorised by rote. This new textbook is made for students who are frustrated with this approach and would like instead to understand grammar and how it works. Why are there two future tenses in English? What are auxiliaries and why are they so confusing? Why are English motion verbs hard to use? Why are determiners so important in English? These and many other frequently asked questions are answered in this handy guide. Student learning is supported with numerous exercises, chapter summaries and suggestions for further reading. An accompanying website offers further resources, including additional classroom exercises and a chance to interact with the author. It is the essential grammar toolkit for students of English language and linguistics and future teachers of English as a Second Language.
優惠價: 9 1988
無庫存
出版日:2010/12/31 作者:Thomas E. Payne  出版社:Cambridge Univ Pr  裝訂:精裝
Language is primarily a tool for communication, yet many textbooks still treat English grammar as simply a set of rules and facts to be memorised by rote. This new textbook is made for students who are frustrated with this approach and would like instead to understand grammar and how it works. Why are there two future tenses in English? What are auxiliaries and why are they so confusing? Why are English motion verbs hard to use? Why are determiners so important in English? These and many other frequently asked questions are answered in this handy guide. Student learning is supported with numerous exercises, chapter summaries and suggestions for further reading. An accompanying website offers further resources, including additional classroom exercises and a chance to interact with the author. It is the essential grammar toolkit for students of English language and linguistics and future teachers of English as a Second Language.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2020/03/31 作者:Aidan G. C. Wright  出版社:Cambridge Univ Pr  裝訂:平裝
This book integrates philosophy of science, data acquisition methods, and statistical modeling techniques to present readers with a forward-thinking perspective on clinical science. It reviews modern research practices in clinical psychology that support the goals of psychological science, study designs that promote good research, and quantitative methods that can test specific scientific questions. It covers new themes in research including intensive longitudinal designs, neurobiology, developmental psychopathology, and advanced computational methods such as machine learning. Core chapters examine significant statistical topics, for example missing data, causality, meta-analysis, latent variable analysis, and dyadic data analysis. A balanced overview of observational and experimental designs is also supplied, including preclinical research and intervention science. This is a foundational resource that supports the methodological training of the current and future generations of clinic
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2020/03/31 作者:Aidan G. C. Wright  出版社:Cambridge Univ Pr  裝訂:精裝
This book integrates philosophy of science, data acquisition methods, and statistical modeling techniques to present readers with a forward-thinking perspective on clinical science. It reviews modern research practices in clinical psychology that support the goals of psychological science, study designs that promote good research, and quantitative methods that can test specific scientific questions. It covers new themes in research including intensive longitudinal designs, neurobiology, developmental psychopathology, and advanced computational methods such as machine learning. Core chapters examine significant statistical topics, for example missing data, causality, meta-analysis, latent variable analysis, and dyadic data analysis. A balanced overview of observational and experimental designs is also supplied, including preclinical research and intervention science. This is a foundational resource that supports the methodological training of the current and future generations of clinic
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
My First Writing 1 2/e (SB)
滿額折
作者:Casey Kim; Jayne Lee  出版社:文鶴  裝訂:平裝
內容簡介 My First Writing is a basic, three-level writing series designed for lower elementary school students learning English as a foreign language.The series' unique 6-step writing process guides students to develop basic writing abilities while providing useful tools, including model passages, vocabulary, and grammar.Upon finishing My First Writing, students will be motivated and confident to move on to the next level of paragraph writing. ● Systematic 6-step writing process● Familiar topics relevant to young learners● Fun and instructive model passages● Idea webs for making topic-related sentences● New illustrations and real photos● New exercises to develop sentence-building skills● New easy-to-follow writing projects● New workbook for sentence pattern practice Components:● Student Book (1~3)● Workbook (1~3)● Online support for teachers (www.eSmartClass.net) ● Digital Teacher's Manual (1~3):● E-book for classroom use● Downloadable resources CEFR:A3
定價:375 元
無庫存
My First Writing 2 2/e (SB)
滿額折
作者:Casey Kim; Jayne Lee  出版社:文鶴  裝訂:平裝
內容簡介 My First Writing is a basic, three-level writing series designed for lower elementary school students learning English as a foreign language.The series' unique 6-step writing process guides students to develop basic writing abilities while providing useful tools, including model passages, vocabulary, and grammar.Upon finishing My First Writing, students will be motivated and confident to move on to the next level of paragraph writing. ● Systematic 6-step writing process● Familiar topics relevant to young learners● Fun and instructive model passages● Idea webs for making topic-related sentences● New illustrations and real photos● New exercises to develop sentence-building skills● New easy-to-follow writing projects● New workbook for sentence pattern practice Components:● Student Book (1~3)● Workbook (1~3)● Online support for teachers (www.eSmartClass.net) ● Digital Teacher's Manual (1~3):● E-book for classroom use● Downloadable resources CEFR:A3
定價:375 元
無庫存
My First Writing 3 2/e (SB)
滿額折
作者:Casey Kim; Jayne Lee  出版社:文鶴  裝訂:平裝
內容簡介 My First Writing is a basic, three-level writing series designed for lower elementary school students learning English as a foreign language.The series' unique 6-step writing process guides students to develop basic writing abilities while providing useful tools, including model passages, vocabulary, and grammar.Upon finishing My First Writing, students will be motivated and confident to move on to the next level of paragraph writing. ● Systematic 6-step writing process● Familiar topics relevant to young learners● Fun and instructive model passages● Idea webs for making topic-related sentences● New illustrations and real photos● New exercises to develop sentence-building skills● New easy-to-follow writing projects● New workbook for sentence pattern practice Components:● Student Book (1~3)● Workbook (1~3)● Online support for teachers (www.eSmartClass.net) ● Digital Teacher's Manual (1~3):● E-book for classroom use● Downloadable resources CEFR:A3
定價:375 元
無庫存
My First Writing 1 2/e (WB)
滿額折
出版社:文鶴  裝訂:平裝
內容簡介 My First Writing is a basic, three-level writing series designed for lower elementary school students learning English as a foreign language.The series' unique 6-step writing process guides students to develop basic writing abilities while providing useful tools, including model passages, vocabulary, and grammar.Upon finishing My First Writing, students will be motivated and confident to move on to the next level of paragraph writing. ● Systematic 6-step writing process● Familiar topics relevant to young learners● Fun and instructive model passages● Idea webs for making topic-related sentences● New illustrations and real photos● New exercises to develop sentence-building skills● New easy-to-follow writing projects● New workbook for sentence pattern practice Components:● Student Book (1~3)● Workbook (1~3)● Online support for teachers (www.eSmartClass.net) ● Digital Teacher's Manual (1~3):● E-book for classroom use● Downloadable resources CEFR:A3
定價:175 元
無庫存
My First Writing 2 2/e (WB)
滿額折
出版社:文鶴  裝訂:平裝
內容簡介 My First Writing is a basic, three-level writing series designed for lower elementary school students learning English as a foreign language.The series' unique 6-step writing process guides students to develop basic writing abilities while providing useful tools, including model passages, vocabulary, and grammar.Upon finishing My First Writing, students will be motivated and confident to move on to the next level of paragraph writing. ● Systematic 6-step writing process● Familiar topics relevant to young learners● Fun and instructive model passages● Idea webs for making topic-related sentences● New illustrations and real photos● New exercises to develop sentence-building skills● New easy-to-follow writing projects● New workbook for sentence pattern practice Components:● Student Book (1~3)● Workbook (1~3)● Online support for teachers (www.eSmartClass.net) ● Digital Teacher's Manual (1~3):● E-book for classroom use● Downloadable resources CEFR:A3
定價:175 元
無庫存
My First Writing 3 2/e (WB)
滿額折
出版社:文鶴  裝訂:平裝
內容簡介 My First Writing is a basic, three-level writing series designed for lower elementary school students learning English as a foreign language.The series' unique 6-step writing process guides students to develop basic writing abilities while providing useful tools, including model passages, vocabulary, and grammar.Upon finishing My First Writing, students will be motivated and confident to move on to the next level of paragraph writing. ● Systematic 6-step writing process● Familiar topics relevant to young learners● Fun and instructive model passages● Idea webs for making topic-related sentences● New illustrations and real photos● New exercises to develop sentence-building skills● New easy-to-follow writing projects● New workbook for sentence pattern practice Components:● Student Book (1~3)● Workbook (1~3)● Online support for teachers (www.eSmartClass.net) ● Digital Teacher's Manual (1~3):● E-book for classroom use● Downloadable resources CEFR:A3
定價:175 元
無庫存
Mia Mia Aboriginal Community Development ─ Sustaining Cultural Security
滿額折
出版日:2016/12/20 作者:Cheryl Kickett-Tucker  出版社:Cambridge Univ Pr  裝訂:平裝
Until recently, Aboriginal people have been subjected to mainly top-down development, which has proven damaging to communities. Mia Mia Aboriginal Community Development offers an alternative to such approaches, promoting cultural security in order to empower Aboriginal people to strengthen their own communities. The authors take a multidisciplinary approach to the topics of Aboriginal community development, Aboriginal history, cultural security and community studies. This book includes chapters examining historical and contemporary Aboriginal conceptions of community development, and the effects of post-structuralism, post-modernism, globalisation and digital technology. As well as comprehensive analysis of community development in Aboriginal communities, it presents practical strategies and tools for improvement. Each chapter includes practical case studies and review exercises, encouraging active learning and reflection. A valuable resource for tertiary education students, this book
優惠價: 9 2749
無庫存
Editorial Illustration
90 折
出版日:2022/12/01 作者:Andrew Selby  出版社:Bloomsbury Visual Arts  裝訂:平裝
Across digital and print media, editorial illustrators create visuals to support text and convey ideas, but there is more to these illustrations than meets the eye.Internationally-recognised illustrator and educator Andy Selby takes you through the importance of context and content when responding to editorial illustration briefs, explaining how understanding of visual communication concepts leads to more successful illustrations - all while under the time pressure of editorial briefs. Covering ideation, development and execution, this book includes:- A short history of illustration as a political and social tool- How to use visual language, symbolism and satire and to what purpose- Representation of identity, ethics and society - both for impact and sensitive designs- Research, commercial judgement and experimentation- Professional conduct, self-promotion, responsibilities and plagiarism So whether you’re illustrating a news story, summarising new scientific discoveries or creating a
優惠價: 9 1435
無庫存
The Smartness Mandate
79 折
出版日:2022/12/20 作者:Orit Halpern  出版社:Mit Pr  裝訂:平裝
Over the last half century, "smartness"―the drive for ubiquitous computing―has become a mandate: a new mode of managing and governing politics, economics, and the environment.Smart phones. Smart cars. Smart homes. Smart cities. The imperative to make our world ever smarter in the face of increasingly complex challenges raises several questions: What is this "smartness mandate?" How has it emerged, and what does it say about our evolving way of understanding―and managing―reality? How have we come to see the planet and its denizens first and foremost as data-collecting instruments? In The Smartness Mandate, Orit Halpern and Robert Mitchell radically suggest that "smartness" is not primarily a technology, but rather an epistemology. Through this lens, they offer a critical exploration of the practices, technologies, and subjects that such an understanding relies upon―above all, artificial intelligence and machine learning. The authors approach these not simply as techniques for solving pr
優惠價: 79 1659
無庫存
The Infinite Machine:How an Army of Crypto-hackers Is Building the Next Internet with Ethereum
滿額折
出版日:2020/05/28 作者:Camila Russo  出版社:HarperCollins Publishers Inc  裝訂:精裝
Written with the verve of such works as The Big Short, The History of the Future, and The Spider Network, here is the fascinating, true story of the rise of Ethereum, the second-biggest digital asset in the world, the growth of cryptocurrency, and the future of the internet as we know it. Everyone has heard of Bitcoin, but few know about the second largest cryptocurrency, Ethereum, which has been heralded as the "next internet."The story of Ethereum begins with Vitalik Buterin, a supremely gifted nineteen-year-old autodidact who saw the promise of blockchain when the technology was in its earliest stages. He convinced a crack group of coders to join him in his quest to make a super-charged, global computer.The Infinite Machine introduces Vitalik's ingenious idea and unfolds Ethereum's chaotic beginnings. It then explores the brilliant innovation and reckless greed the platform-an infinitely adaptable foundation for experimentation and new applications-has unleashed and the consequences
優惠價: 79 871
無庫存
ISE Business Research Methods
95 折
出版日:2021/03/02 作者:Pamela Schindler  出版社:McGraw-Hill Education  裝訂:平裝
Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation.Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conduc
優惠價: 95 1406
無庫存
作者:Kotler  出版社:滄海  裝訂:平裝
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives.To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework.This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.
定價:1260 元
無庫存
Cognitive Dynamic Systems
90 折
出版日:2012/04/23 作者:Simon Haykin  出版社:Cambridge Univ Pr  裝訂:精裝
The principles of cognition are becoming increasingly important in the areas of signal processing, communications and control. In this groundbreaking book, Simon Haykin, a pioneer in the field and an award-winning researcher, educator and author, sets out the fundamental ideas of cognitive dynamic systems. Weaving together the various branches of study involved, he demonstrates the power of cognitive information processing and highlights a range of future research directions. The book begins with a discussion of core topics such as cognition and sensing, dealing, in particular, with the perception-action cycle. Bayesian filtering, machine learning and dynamic programming are then addressed. Building on these foundations, there is detailed coverage of two important practical applications, cognitive radar and cognitive radio. Blending theory and practice, this insightful book is aimed at all graduate students and researchers looking for a thorough grounding in this fascinating field.
優惠價: 9 2398
無庫存
出版日:2018/02/28 作者:Thomas Mazzoni  出版社:Cambridge Univ Pr  裝訂:精裝
This new and exciting book offers a fresh approach to quantitative finance and utilises novel features, including stereoscopic images which permit 3D visualisation of complex subjects without the need for additional tools. Offering an integrated approach to the subject, A First Course in Quantitative Finance introduces students to the architecture of complete financial markets before exploring the concepts and models of modern portfolio theory, derivative pricing and fixed income products in both complete and incomplete market settings. Subjects are organised throughout in a way that encourages a gradual and parallel learning process of both the economic concepts and their mathematical descriptions, framed by additional perspectives from classical utility theory, financial economics and behavioural finance. Suitable for postgraduate students studying courses in quantitative finance, financial engineering and financial econometrics as part of an economics, finance, econometric or mathem
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A First Course in Quantitative Finance
90 折
出版日:2018/02/28 作者:Thomas Mazzoni  出版社:Cambridge Univ Pr  裝訂:平裝
This new and exciting book offers a fresh approach to quantitative finance and utilises novel features, including stereoscopic images which permit 3D visualisation of complex subjects without the need for additional tools. Offering an integrated approach to the subject, A First Course in Quantitative Finance introduces students to the architecture of complete financial markets before exploring the concepts and models of modern portfolio theory, derivative pricing and fixed income products in both complete and incomplete market settings. Subjects are organised throughout in a way that encourages a gradual and parallel learning process of both the economic concepts and their mathematical descriptions, framed by additional perspectives from classical utility theory, financial economics and behavioural finance. Suitable for postgraduate students studying courses in quantitative finance, financial engineering and financial econometrics as part of an economics, finance, econometric or mathem
優惠價: 9 2753
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出版日:2015/09/30 作者:Alan Heavens  出版社:Cambridge Univ Pr  裝訂:精裝
The advent of advanced astronomical instruments and huge surveys means that the twenty-first century is witnessing a rapid growth in astrostatistical science. Interpreting the cosmic microwave background, weak and strong gravitational lensing, galaxy clustering and other signatures of the early Universe all require advanced statistical techniques. Led by members of the IAU's newly formed Working Group in Astrostatistics and Astroinformatics, IAU Symposium 306 emphasises the intricate mathematical methods needed to extract scientific insights from large and complicated datasets. It contains contributions on Bayesian methods, weak lensing cosmology, CMB data analysis, cross-correlating datasets, large-scale structure, data mining and machine learning, ongoing surveys and the future Euclid mission. The approaches presented here provide a solid foundation to advance new research methods in cosmology, making it an essential text for the large community of astronomers and statisticians who w
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2010/11/30 作者:Gunther Schmidt  出版社:Cambridge Univ Pr  裝訂:精裝
Relational mathematics is to operations research and informatics what numerical mathematics is to engineering: it is intended to help modelling, reasoning, and computing. Its applications are therefore diverse, ranging from psychology, linguistics, decision aid, and ranking to machine learning and spatial reasoning. Although many developments have been made in recent years, they have rarely been shared amongst this broad community of researchers. This comprehensive 2010 overview begins with an easy introduction to the topic, assuming a minimum of prerequisites; but it is nevertheless theoretically sound and up to date. It is suitable for applied scientists, explaining all the necessary mathematics from scratch using a multitude of visualised examples, via matrices and graphs. It ends with tangible results on the research level. The author illustrates the theory and demonstrates practical tasks in operations research, social sciences and the humanities.
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Quantum Stochastics
滿額折
出版日:2014/12/31 作者:Mou-Hsiung Chang  出版社:Cambridge Univ Pr  裝訂:精裝
The classical probability theory initiated by Kolmogorov and its quantum counterpart, pioneered by von Neumann, were created at about the same time in the 1930s, but development of the quantum theory has trailed far behind. Although highly appealing, the quantum theory has a steep learning curve, requiring tools from both probability and analysis and a facility for combining the two viewpoints. This book is a systematic, self-contained account of the core of quantum probability and quantum stochastic processes for graduate students and researchers. The only assumed background is knowledge of the basic theory of Hilbert spaces, bounded linear operators, and classical Markov processes. From there, the book introduces additional tools from analysis, and then builds the quantum probability framework needed to support applications to quantum control and quantum information and communication. These include quantum noise, quantum stochastic calculus, stochastic quantum differential equations,
優惠價: 9 3041
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Managing with Mindfulness:Connecting with Students in the 21st Century
90 折
出版日:2020/11/30 作者:Tony Yeigh  出版社:Cambridge Univ Pr  裝訂:平裝
Teacher and student interaction occur in a complex and dynamic environment. Managing with Mindfulness: Connecting with Students in the 21st Century draws on educational psychology, duty-of-care principles and mindfulness practices to introduce the Control/Connect continuum as a model designed to foster inclusive classroom practices for the contemporary classroom. Addressing topics such as communication, positive relationships, emotional literacy, motivation and classroom behaviours, the work is written to support Initial Teacher Education students in their transition to practice. Framed by the Australian Professional Standards for Teachers, Graduate level, this new textbook integrates the theoretical contexts of classroom management with the needs of contemporary teachers, as situated within the historical context of 21st century teaching and learning. The text is supported throughout with engaging and thought-provoking case studies and activities, thinking points and end-of-chapter re
優惠價: 9 2808
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Adobe Creative Cloud Classroom in a Book: Design Software Foundations with Adobe Creative Cloud
滿額折
出版日:2022/10/30 作者:Joseph Labrecque  出版社:Adobe Pr  裝訂:平裝
Your Adobe Creative Cloud subscription delivers a breathtaking collection of state-of-the-art creativity tools--for web, print, video, interactive, digital marketing, UX/UI design, and more. With so much power, where do you start? If you're familiar with one or two of Adobe's tools, how do you extend your knowledge to make the most of the entire Creative Cloud, choose the right tool for each job, and do amazing work? Start right here, with the only classroom-proven guide to the entire Adobe Creative Cloud suite: Adobe Creative Cloud Classroom in a Book. Authored by leading designer and instructor Joseph Labrecque, this guide reflects his experience teaching hundreds of students at the University of Colorado Boulder College of Media, Communication & Information. Each chapter combines an overview of a Creative Cloud app with well-crafted hands-on practice. Labrecque introduces the software, explains essential concepts and design principles surrounding its use, guides you through basic to
定價:3120 元
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Do You Know? Level 1 - Planets
滿額折
出版日:2023/10/19 作者:Ladybird  出版社:Penguin Random House Children's UK  裝訂:平裝
Ladybird Do You Know? is a STEM-based ELT graded reading series recommended for children aged 5+ who are learning English as a foreign or second language.These levelled non-fiction books feature video content, project work and critical-thinking activities. Each book asks a range of BIG questions on STEM topics from nocturnal animals to building bridges, developing children's language, communication and investigation skills.The four levels progress from CEFR Pre-A1 to A2.Visit the Ladybird Education website for online video content, audio, comprehension activities, and suggestions for project work.Planets, a Level 1 Reader, is Pre-A1 in the CEFR framework and supports YLE Starters exams. Short sentences contain a maximum of two clauses, using the present tense and some simple adjectives.What is a planet? What do we know about Mars? What are Saturn's rings made of? Find out more about the planets of our solar system.
優惠價: 79 260
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Speaking Drive 2 (with MP3+Workbook)
滿額折
出版日:2014/01/01 作者:Tamara Wilburn  出版社:文鶴  裝訂:平裝
Speaking Drive 2 is part of the fourth level in a four-level preparatory course for elementary and middle school students interested in developing fundamental English language skills in reading,listening,speaking,and writing. Each book of this four-skills series focuses on a separate skill,allowing students to concentrate on the necessary techniques and strategies for the separate skills of reading,listening,speaking and writing without having to encounter multiple skills. Each level of this four-skill series teachers 500 of the most common headwords encountered in communication and academic study.Students completing all four levels of the Drive series will study over 2000 different headwords. Used together,the Drive series provides a complete learning experience for developing students'English language abilities across the four fundamental skill areas.Features:● Themed units with graded topic-based vocabulary● Wide variety of activities to build English language skills● Review units a
定價:520 元
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Speaking Drive 1 (with MP3+Workbook)
滿額折
出版日:2013/01/01 作者:John Gustafson; Liana Robinson; Tamara Wilburn  出版社:文鶴  裝訂:平裝
Speaking Drive 1 is part of the first level in a four-level preparatory course for elementary and middle school students interested in developing fundamental English language skills in reading,listening,speaking,and writing. Each book of this four-skills series focuses on a separate skill,allowing students to concentrate on the necessary techniques and strategies for the separate skills of reading,listening,speaking and writing without having to encounter multiple skills. Each level of this four-skill series teachers 500 of the most common headwords encountered in communication and academic study.Students completing all four levels of the Drive series will study over 2000 different headwords. Used together,the Drive series provides a complete learning experience for developing students'English language abilities across the four fundamental skill areas.Features:● Themed units with graded topic-based vocabulary● Wide variety of activities to build English language skills● Review units an
定價:520 元
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