在政治選戰中，不是當選就是落選，不是成功就是失敗；在市場占有率上亦是如此，消費者不是選擇你就是選擇別家商店，是一個黑白分明的零和遊戲。要如何圈住消費者的心便是《掠奪式行銷》的精髓所在。 本書作者擔任政治人物幕後作手長達十五年，一九七九年創辦「美國調查集團」（America’s Research Group）之後，便專心致力於消費者行為的研究，為企業體提供策略，創造高出競爭者數
Conductive polymers--polymers that conduct electricity--have applications in telecommunications, electronics, materials science, chemistry and physics. The four self-contained volumes of this handbook
This is a three volume set containing papers presented at the Seventh World Congress of the Econometric Society. The papers summarize and interpret key recent developments and discuss current and fut
A reference text presenting a comprehensive introduction to the field of expert/knowledge based systems considers both the system shell and programming environment approaches to expert system developm
