Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer resear
This unique study is based on original sources and research into the work of doctors who served in East Africa. Anna Crozier analyses all aspects of recruitment, qualifications, training as well as th
The New York Botanical Garden was established with a mission to seek knowledge about plant life, conduct research, offer courses of instruction, and provide a place for the public to learn about botan
Published in association with the United States Holocaust Memorial Museum, this book recounts the longtime efforts of Dr. Riegner (1911-2001) on behalf of Jewish-Christian relations and international
Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need.
For years, the Ohio–class submarine served as one of the frontline weapons in America's nuclear Navy. But with the collapse of the USSR, America needs to modernize its arsenal to take into a
This work examines the current, relevant and complex problem of how companies can take an intellectual property lead within research and development collaborations. Special emphasis is placed on the e
