Perception

第一章：成功的詛咒 財務黑洞的警訊 登入國家劇院後，五福藝陣館名聲大噪，但阿志發現「學徒獎助金制度」產生的支出遠超表演收入。單純靠體力出陣的毛利太低，無法支撐龐大的組織營運。阿志在深夜翻開《創新與企業家精神》，意識到組織若不進行「有目的的創新」，當前的成功將成為明日的包袱。 第二章：意外的啟示 為什麼公仔比出陣貴？ 阿志在西門町看到玩家排隊購買限量遊戲公仔，一個塑膠玩具的身價竟高於十人出陣的紅包。他運用杜拉克的「不協調性（Incongruity）」理論：觀察「預期價值」與「實際價值」的落差。他開始思考：群眾對神將的熱愛，是否能從「一次性表演」轉化為「可收藏的價值」？ 第三章：產業的地震 金虎會的數位逆襲 宿敵「金虎會」引進廉價的 LED 燈光衣與預錄電音，以極低價格橫掃地方廟會市場。標哥氣得大罵對方是「電子垃圾」，但阿志卻冷靜分析這正是杜拉克所說的「產業與市場結構的變化」。如果不改變商業模式，五福將在低價競爭中窒息。 第四章：內部創業的火花 藝師變身產品經理 阿志決定在藝陣館內部啟動「專案小組」，鼓勵團員提出創業想法。阿龍想做「神將格鬥遊戲」，小傑想設計「潮流法器週邊」。阿志運用杜拉克的「流程需求（Process Need）」，將這些零散的想法整合進「五福神將宇宙（IP）」的開發計畫中。 第五章：神聖的紅線 傳統與消費的終極衝突 韓老師發現阿龍在電腦上修改神將的臉譜設計以符合公仔造型，勃然大怒，認為這是在「消費神明」。內部爆發嚴重的世代衝突。阿志運用杜拉克的「知覺改變（Changes in Perception）」，試圖說服長輩：在數位時代，公仔與遊戲也是一種傳教的「方便法門」。 第六章：創新的七個來源 尋找隱藏的機會 為了說服長輩，阿志帶著大家系統性地掃描杜拉克的「創新七個來源」。他們發現「人口統計數據」顯示年輕信徒激增，但他們渴望互動而非旁觀。阿志決定開發「AR 繞境導覽系統」，讓信徒透過手機就能看見謝范將軍背後的靈界故事。 第七章：企業家型管理 組織的左右手互搏 阿志面臨管理兩難：一邊是需要高度紀律的傳統訓練，一邊是需要靈活創意的 IP 開發。他參考杜拉克對「企業家型管理」的建議，建立雙軌制。阿龍晉升為「技術總監」，負責維持傳統動作的純粹；小傑則轉任「創意長」，負責數位轉型。 第八章：市場的試金石 失敗的公仔首發 第一批神將公仔上市後銷量慘淡，被

015 第一回: 公關危機處理 文法1：Damage 損害 (N.) 文法2：Consistent/Consistency 文法3：Safeguards (N.)安全措施 037 第二回: 活動策劃 文法1：Awareness (N.) 意識,認識 文法2：Progress (N.) 過程,進展 053 第三回：公關策略發表 文法1：showcase (v.) - 展示 文法2：strategies (N.) - 策略 文法3：campaign (N.) - 廣告活動 071 第四回: 媒體關係 文法1：Resonate (v.)共鳴 文法2：Embrace (v.)擁抱 文法3：Endeavors (N.)努力 089 第五回: 社群活動策劃 文法1：Demographics (N.) - 人口統計資料 文法2：Appealing (adj.) - 吸引人的 文法3：Implementing (v.) - 實施 107 第六回：網紅商業合作 文法1：Influencer - Influential - Influence 文法2：Authentic - Authenticity 127 第七回：定位品牌信息 文法1：Sustainable - Sustain - Sustainability 文法2：-based (adj.) 以某事物為基礎的 147 第八回 : 利害關係人溝通 文法1：Perception - Perceive - Perspective 文法2：Compliance - Comply

身為管理者的你，曾否遭遇這些員工問題？ •如何帶領可堪造就但卻自我膨脹的年輕部屬？ •如何帶領年紀大到可以當我父親的年長部屬？ •如何防止能力卓絕的高階人才跳槽？ •如何處置長期不稱職的員工？ 員工問題之根源 •欠缺訓練 •激勵不足 •環境阻礙 •任用失當 診斷與處理員工問題所應具備之五種心態 ◎心態一：凡事先求諸己，後求諸人 就一般人的行為觀察，自己往往最看不清楚自己。在家庭裡，有些問題兒童可能是問題父母所造成；在學校裡，有些問題學生可能是問題老師所造成；在企業裡，有些問題員工可能是問題管理者所造成。可是令人深感遺憾的是，這些居上位的問題父母、問題老師與問題管理者卻搞不清楚，他們本身可能是問題的根源！ ◎心態二：防患重於治亂 根據管理者處理員工問題的方式，我們可以將管理者區分為四個等级：最差的是「問題迴避者」，次差的是「問題解決者」，次優的是「問題預防者」，最優的是「機會探尋者」。 ◎心態三：受尊敬遠比受喜歡重要 一位真正受尊敬的主管必須有能力在「親近」員工與「疏離」員工之間找到一個均衡點。他與部屬之間，必須親近到他足以了解他們的作為與他們的想法；但他與部屬之間，又必須疏離到令他們不敢目無尊長。 ◎心態四：以同理心取代同情心 主管對待部屬之態度，最好是保持介乎冷漠感（Apathy）與同情心（Sympathy）之間的同理心（Empathy）。所謂同理心，係指站穩自己的立場，而由他人之觀點與角度去看事物。同理心只涉及對他人之見解與感受之尊重而不認同，故無情感之投入；同情心則涉及與被同情對象具有同樣感受，故含情感投入。醫生通常都能深切了解病人的感受與需要，但他若想為病人開出有效的處方，則不應有情感之投入。同樣道理，管理者若想處理部屬之問題，也應該以同理心取代同情心。 ◎心態五：接纳知覺之差異 所謂知覺（Perception），係指每一個人對事物之看法。人們通常並不根據事物本身存在的客觀事實來解釋事物，而是根據事物在他們心目中的主觀形象來解釋事物。譬如說，一項需要加班的工作，對某些員工來說，它是一種休閒時間的剝削；但是對另一些員工來說，它卻是賺取外快的大好機會。在講求和諧關係的現實環境裡，倘若每一個人都能認知並接納「人與人之間本來就存有知覺差異」，甚至「同一個人在不同的時間可能存有知覺差異」的這個事實，則許許多多的誤解、曲解、甚至偏見可望大大地削減！ 員工

Sino-French Trade at Canton, 1698–1842 presents a rare and lively view of the French experience at Canton, and calls for a reappraisal of France’s role in that trade. France was one of the two most important Western powers in the eighteenth century, and was home to one of the three major European East India companies. Yet the nation is woefully underrepresented in Canton trade scholarship. Susan E. Schopp rescues the French from the sidelines, showing that they exerted a presence that, though closely watched by their rivals, is today largely unrecognized. Their contributions were diverse, ranging from finding new sea routes to inspiring the renovation of hong façades. Consequently, to ignore the French, or to dismiss them as simply “also-rans,” results in a skewed perception of the Canton system. Schopp also demonstrates that while the most distinctive aspect of the French model of company trade was the dominant role of the state—indeed, the French East India Company has been memorabl

管理大師怎會談生態願景？本書內容包含：美國文化與企業經營發展、對經濟學大師凱因斯的評論、企業管理的角色及管理創新、社會創新、企業社會責任與企業倫理、科技帶動的組織型態、日本文化與日本企業成功的分析等等，包羅萬象。閱讀杜拉克文章能幫助我們跳脫出既有的思維框架，獲得新的靈感與能力釋放！ 本書收錄的31 篇文章，是作者在四十餘年中陸續完成的作品，最早的一篇是第10章〈凱因斯：經濟是個神奇的體系〉，寫於1946 年；最新的一篇〈後記：一個社會生態學家的省思〉，是1992 年特地為本書所寫。本書涵蓋多門學科，主題包羅萬象，但全是有關「社會生態」的文章，探討的都是人為環境。這些文章研究個人和社會，或是個人和社群之間的互動，試圖將經濟、科技、藝術，視為社會經驗的不同層面，以及社會價值觀的多種呈現。全書沒有任何理論性的文章，最接近理論的，要屬第11 章〈管理的角色〉和第22 章〈資訊、溝通和理解〉；前者試圖提出一套管理理論，說明它在「組織型社會」（society of organizations）中，特定的社會功能；後者是從邏輯和感知（perception），也就是溝通和意涵兩方面，來探討資訊。不過，這兩篇文章絕非「純粹」的理論。而就算是偏向探討「實務性」，討論「該怎麼做」的文章，仍是有理論基礎，或是至少具備理論層面。本書行文淺顯易懂，希望讀者能夠樂在其中。

Chinese medicine has a rich history that has only been made more complex by its integration with `Western' biomedicine. Legitimization of Chinese medicine in biomedicine-dominated health systems, such as that in Hong Kong, has posed significant issues. This anthology of articles explores relevant social issues related to various Chinese medicine treatments, including acupuncture and medicinal oils, as well as insight into practitioner licensing and public perception. Each chapter tackles a topic related to the complicated process of legitimizing knowledge and power within a specific social and historical context. Written by professors and researchers with extensive knowledge of Chinese medicine, government regulation, and sociology, this collection provides an overview of the challenges and current social context of Chinese medicine that affect students and practitioners of Chinese medicine, health and para-health biomedical professionals, and patients alike. Traditional Chinese Me

Will the rise of China change the international system built by the industrial and constitutional democracies of the West of the past centuries? Should China be content with the maintenance of that system: one of competing nation-states of absolute sovereignty and relative power? Does the Confucian past contain a moral vision that may connect with universal human values of the modern world? And will the rising China become an engine for a renewed Chinese civilization that contributes to the equity in the international system? Pondering these fundamental questions, historian Prof. Wang Gungwu probes into the Chinese perception of its place in world history, and traces the unique features that propel China onto its modern global transformation. He depicts the travails of renewal that China has to face and betters our understanding of China’s position in today’s interconnected world. This collection of Prof. Wang Gungwu’s thoughts is a must-read for us to contemplate China’s root an

This study attempts to analyze systematically the rationale, evolution, and consequences of Chiang Kai-shek's "unity before resistance" doctrine, which was the basis of Nanking's appeasement policy. The author argues that there were a number of independent variables that influenced Nanking's attitude toward Japan: 1) the internal disintegration of China; 2) factional conflicts within the Kuomintang; 3) ineffective administration; 4) the vicissitudes of nationalism; 5) the material backwardness of China; and 6) international mediation. All of these factors were interrelated. The intervening variables were Chiang Kai-shek's personality, his patterns of political behavior, his way of ruling, and his perception of internal and external crises. By adopting the temporary appeasement policy toward Japan, Chiang hoped to gain enough time to consolidate China and his supreme leadership. But Chiang’s appeasement policy in fact engaged his government in two races - one with Japanese aggression an

The papers in this publication are studies on the Chinese communicity in Malaysia in relation to developments in Southeast Asia. The formation of Chinese communities in the region were established by waves of migration into the region over periods of time. However, given the proximity to China, there has been and there will always be the reminder of an exogenous influence, the China factor, on the Chinese communities in the region. In fact the Xinhua News Agency from the People's Republic of China reported recently, with pride, that there are now an estimated forty five million Overseas Chinese all over the world. Studies as presented by the authors indicate the diversity of the Chinese community in Malaysia. Often the community is mistakenly perceived as a monolithic entity. The truth could not be more different. The community comprise minority groups such as Chinese Muslims, Chinese Christians and Peranakans, besides the common perception of only Buddhists and Taoists. All are Malay

目錄 相遇在感性的凹洞－輕讀林鴻文老師的創作／豆子(李書斾) Rendezvous in the Crevasse of Perception－An Insight into Hong-wen Lin`s Art／Do-Zhi 內文 林鴻文 簡歷