Each year, The Marketing Society, an international senior marketing network based in the UK, holds its Marketing Excellence Awards. This book presents 34 case studies of recent winning campaigns in tw
Inter-organizational Cooperation with SAP Solutions - now in its second edition -describes the potential for cooperation in supply chain networks as well as the use of mySAP solutions in an inter-orga
Concentration tendencies, globalization, increasing cost pressure and well-informed customers all make up the hard competition faced by today's businesses. The "right" products, a successful market im
Paley is a longtime corporate manager and the author of six previous marketing guides. In this one, he explains the ways managers in departments from finance to R&D can benefit from understanding
This book deepens our understanding of how higher education governance has recently changed in the rapidly developing higher education systems of East Asia. Focusing on China, Japan, Korea, Malaysia a
This book addresses important questions and puzzles regarding the massification of higher education in Asia. It equips readers to critically evaluate and understand the consequences and challenges tha
This edited collection demonstrates how discourses and practices associated with marketisation, differentiation and equality are manifested in UK higher education today. Uniting leading scholars in hi
Across the world, higher education is witnessing exponential growth in both student participation and types of educational providers. One key phenomenon of this growth is an increase in student divers
This book discusses higher education research as a field of study in Asia. It traces the evolution of research in the field of higher education in several Asian countries, and shares ideas about the e
This book focuses on how to improve the teaching and learning of primary level mathematics education within resource-constrained contexts. It builds on two large numeracy projects within South Africa
This book investigates the changing opportunity structure in education for different social groups during China’s transition from a socialist regime to a market economy. The first part provides an in-
This book examines how major Asian cities have enhanced their global competitiveness by transforming their higher education systems to equip their graduates with global competence. It primarily focuse
This book illustrates the higher education quality assurance system and its impact on institutional transformation in China. It starts by describing the higher education system in China and its qualit
This book discusses liberal arts education and liberal arts colleges in the context of East Asia, specifically focusing on Japan, China and S. Korea where it has become an emerging issue in higher edu
From the creator of the #1 New York Times best-selling and award-winning I Want My Hat Back comes a second wry tale.When a tiny fish shoots into view wearing a round blue topper (which happens to fit
For the first- to third-grade set, frogs are an endless source of fascination, especially when looked at VERY close up. See tiny poison dart frogs and mammoth bullfrogs, as Nic Bishop's amazing image
It started the summer of 2002, when the Springfield librarian, Molly McGrew, by mistake drove her bookmobile into the zoo.In this rollicking rhymed story, Molly introduces birds and beasts to this new
Everyone knows that kids from Chinatown don't go to the park when the kids from Little Italy are there. They're rough, they're big, and they don't like Chinese kids. That's okay-Henry doesn't like the
With a simple, witty story and free-spirited illustrations, Peter H. Reynolds entices even the stubbornly uncreative among us to make a mark - and follow where it takes us.Her teacher smiled. "Just ma
Pirates have green teeth—when they have any teeth at all. I know about pirates, because one day, when I was at the beach building a sand castle and minding my own business, a pirate ship sailed into v
Who's Epossumondas? Why, he's his mama's and his auntie's sweet little patootie, that's who. He's also the silliest, most lovable, most muddleheaded possum south of the Mason-Dixon line!Better choose
Know what I do at night while you're asleep? Eat your trash, that's what! See those bags? I smell breakfast!With ten wide tires, one really big appetite, and an even bigger smell, this truck's got it
