In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is mo
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to domina
Life’s too short to stay “generic”: Build your personal brand and your career will change for the better! In today’s hyper-competitive world of business, individuals must differentiate themselves in o
