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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!
Playing to Win ― Sports, Video Games, and the Culture of Play

Playing to Win ― Sports, Video Games, and the Culture of Play

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可得紅利積點:31 點
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商品簡介

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.

作者簡介

Robert Alan Brookey is Professor of Telecommunications at Ball State University where he also serves as the Director of Graduate Studies for the MA program in Digital Storytelling. He is the author of Hollywood Gamers: Digital Convergence in the Film and Video Game Industries (IUP, 2010).

Thomas Patrick Oates is Assistant Professor of American Studies and Journalism and Mass Communication at the University of Iowa.

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定價:100 1040
無庫存,下單後進貨
(到貨天數約30-45天)

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