This texts' comprehensive coverage, presented from a management perspective, focuses on applications of multimedia rather than hardware and software requirements. Individual chapters offer an inside l
本書是專門為商學院學生所撰寫的管理資訊系統書籍，其內容不僅呈現資訊系統在企業中的實務觀點，並提供學生成為有效領導者的技能與知識。本書的主要特色如下：1.全新的開場個案：各章的開場個案都是嶄新的內容，並持續探討多國企業中的真實課題。2.全新的「Information Systems @ Work」專欄：強調的都是最新的主題與趨勢，而且其內容描述各種生涯領域會如何運用資訊系統。3.全新的「倫理與社會議
In this book contemporary perspectives are introduced within each major management function. It is organized around a traditional management approach - planning, organizing, leadership and control. Em
本書充份整合組織領域最新的議題、古典理論與企業實例，全書並以詳盡的個案闡明企業如何在快速變遷與高度競爭的國際環境中獲得機會。本書為此領域中最具系統性與組織性的教科書，幫助學生與經理人提前準備面對現實世界中的挑戰。本版全面修訂最新案例與研究報告，作者亦於書中整合許多實例專欄，使學生得以應用理論觀念，並發展組織專業技能與精確的洞察力。 本書特色：1.Leading by Design Questio
This revision of ORGANIZATIONAL BEHAVIOR includes a renewed emphasis on the text's multifaceted approach, which is reflected in a new subtitle: SCIENCE, THE REAL WORLD, AND YOU. "Science" refers to ro
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of cho
The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and info
Ideal for management majors who plan to become HRM professionals, this highly accessible text presents a conceptual model of the field—placing HRM in the overall context of business management. Studen
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Authors Charles Hill and Gareth Jones--both highly regarded in th
Building on the flexible and balanced approach that has made this text a market leader, the new edition of Financial Accounting provides a strong real-world emphasis, integrates performance measuremen
Public Finance provides a modern treatment of public finance principles with an emphasis on policymaking and policy analysis. Using a variety of applications in the context of fiscal federalism, the t
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource
PRINCIPLES OF ACCOUNTING continues to lead the market with balanced, flexible content supported by an array of integrated print and technology supplements. Designed for both majors and non-majors, the
This text for the one- or two-semester applied or business calculus course uses intriguing real-world applications to engage students' interest and show them the practical side of calculus. Many appli
A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and tec
