Ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. But with the right approach to creativity, any ad agency or marketing department can
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new a
An innovative textbook outlining the concepts and thinking involved in marketing strategy, the volume introduces concepts and builds upon understanding moving the reader to gradually higher-level idea
The often overlapping discourses of nationalism and imperialism, along with related ideas of social decline, have been central in 19th- and 20th-century Anglo-European views of the world. This book of
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustratio
Co-published with Advertising Age, The Idea Writers explores the changing advertising-industry landscape while guiding both new and experienced copywriters through the process of developing compelling
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustratio
This book aims to be what every marketing manager needs to know about marketing in today s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the
Establishing, developing or promoting brand or product in a market stems from aligning of divisions within an organisation, with the perspective of providing value to customers ? an idea which is know
