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From an Idea to Nike ― How Marketing Made Nike a Global Success
商品資訊
系列名：From an Idea To...
ISBN13：9781328453631
出版社：Houghton Mifflin Harcourt
作者：Lowey Bundy Sichol
出版日：2019/02/12
裝訂／頁數：平裝／112頁
規格：19.1cm*13.3cm*1.4cm (高/寬/厚)
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藍思閱讀分級： 1110L
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From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.
- Find out where the name Nike came from and how the famous swoosh became the signature logo.
- Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!)
- Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!
作者簡介
Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored?Best Practice Cases in Branding?(Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com
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